“The Good, the Bad, and the Ugly.”

July 8, 2010Reims 2010

Karel Cassimon Michelle Farhat Arturo Enrique Jasso Garduno Kate Mulcahy Tim Reidel

Ecosultants, Inc.

CSR vs. Corporate Sustainability

Short Term• CSR – is “the commitment of business to contribute to

sustainable economic development, working with employees, their families, the local community and society at large to improve their quality of life.”

• “For the business enterprise, sustainable development means adopting strategies and activities that meet the needs of the enterprise and its stakeholders today while protecting, sustaining and enhancing the human and natural resources that will be needed in the future.”

Spotting the difference

4

Depletes non-renewable resources at rates that do not

exceed the rate of development of renewable substitutes

Depletes non-renewable resources at rates that do not

exceed the rate of development of renewable substitutes

Exploits renewable resources at rates that do not exceed the ability of the ecosystem to regenerate these resources

Exploits renewable resources at rates that do not exceed the ability of the ecosystem to regenerate these resources

Limits resource use to rates that allow waste to be absorbed by

the ecosystem

Limits resource use to rates that allow waste to be absorbed by

the ecosystem

Business as usualBusiness as usual

Social responsibilitySocial responsibility

Corporate sustainability Corporate social responsibility

The Good

Bullfrog Power

100% Green and Renewable Power

End to End Solution

New Technology

The Bad

City of Ottawa

City charged over raw sewage spillBy The Ottawa Citizen August 1, 2008

Environmentally Friendly?

Accountable?

Who is tracking this?

The Ugly

Firestone Tires

Profit Before People

FIRESTONE DUMPS TOXIC CHEMICALS

ON THE COMMUNITY

Thank You! Karel CassimonMichelle Farhat

Arturo Enrique Jasso GardunoKate Mulcahy

Tim Reidel

Ecosultants, Inc.