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Affiliate Summit West 2014 Grill the Affiliate Manager: Questions You Want Answered Tricia Meyer, Sunshine Rewards (@sunshinetricia) Greg Hoffman, Greg Hoffman Consulting (@akagorilla) Mike Nunez, AffiliateManager.com (@MikeNunez) Rebecca Pollard, Pet360, (@RebeccaP_Pet360)

Grill the Affiliate Manager: Questions You Want Answered

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: In-house and outsourced program managers take the hot seat to answer questions about commissions, promotions, recruitment, coupon sites, communication, and more. Nothing is off-limits!

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Page 1: Grill the Affiliate Manager: Questions You Want Answered

Affiliate Summit West 2014

Grill the Affiliate Manager:Questions You Want Answered

Tricia Meyer, Sunshine Rewards (@sunshinetricia)Greg Hoffman, Greg Hoffman Consulting (@akagorilla)Mike Nunez, AffiliateManager.com (@MikeNunez)Rebecca Pollard, Pet360, (@RebeccaP_Pet360)

Page 2: Grill the Affiliate Manager: Questions You Want Answered

Agenda

• Introductions• Panel Background• Speed Round• Approving and Rejecting Affiliates• Communicating with Affiliates• Benefits of Working with Affiliate

Managers• Audience Questions

Page 3: Grill the Affiliate Manager: Questions You Want Answered

Introductions

• Tricia Meyer, Sunshine Rewards– @sunshinetricia, [email protected]

• Greg Hoffman, Greg Hoffman Consulting– @affiliategorilla, [email protected]

• Rebecca Pollard, Pet360– @RebeccaP_Pet360, [email protected]

• Mike Nunez, AffiliateManager.com– @MikeNunez, [email protected]

Page 4: Grill the Affiliate Manager: Questions You Want Answered

Panel Representation

• In-House versus Outsourced

• Recent versus Long-term Management

• No Network Management

• YMML—Your Mileage May Vary

Page 5: Grill the Affiliate Manager: Questions You Want Answered

How Important Is Relationship With Affiliate Manager?

2013 Affiliate Summit AffStat Report

Page 6: Grill the Affiliate Manager: Questions You Want Answered

What Affiliates Say• "These people need to be fired: Affiliate

managers who do not respond to emails, who expire publishers without warning or explanation, who will not help a publisher with a problem concerning an advertiser, who treat publishers as second class citizens."

• "Affiliate managers rarely make any effort to respond to my problems, complaints or request for help."

• "It should be easier to reach affiliate managers or at least know who is managing programs before signing up."

2010 Affiliate Summit AffStat Report

Page 7: Grill the Affiliate Manager: Questions You Want Answered

Speed Round

• Yes or No Answers Only!

• Tricia Meyer, @sunshinetricia, [email protected]• Greg Hoffman, @affiliategorilla, [email protected]• Rebecca Pollard, @RebeccaP_Pet360, [email protected]• Mike Nunez, @MikeNunez, [email protected]

Page 8: Grill the Affiliate Manager: Questions You Want Answered

Approving and Rejecting Affiliates

• Tricia Meyer, @sunshinetricia, [email protected]• Greg Hoffman, @affiliategorilla, [email protected]• Rebecca Pollard, @RebeccaP_Pet360, [email protected]• Mike Nunez, @MikeNunez, [email protected]

Page 9: Grill the Affiliate Manager: Questions You Want Answered

Communicating with Affiliates

2013 Affiliate Summit AffStat Report

Page 10: Grill the Affiliate Manager: Questions You Want Answered

Communicating with Affiliates

• Tricia Meyer, @sunshinetricia, [email protected]• Greg Hoffman, @affiliategorilla, [email protected]• Rebecca Pollard, @RebeccaP_Pet360, [email protected]• Mike Nunez, @MikeNunez, [email protected]

Page 11: Grill the Affiliate Manager: Questions You Want Answered

Benefits of Working With Affiliate Managers

• Tricia Meyer, @sunshinetricia, [email protected]• Greg Hoffman, @affiliategorilla, [email protected]• Rebecca Pollard, @RebeccaP_Pet360, [email protected]• Mike Nunez, @MikeNunez, [email protected]

Page 12: Grill the Affiliate Manager: Questions You Want Answered

Audience Questions

• Submitted in Advance

• Tweeting During Presentation

• Open Mic

• Tricia Meyer, @sunshinetricia, [email protected]• Greg Hoffman, @affiliategorilla, [email protected]• Rebecca Pollard, @RebeccaP_Pet360, [email protected]• Mike Nunez, @MikeNunez, [email protected]