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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: In-house and outsourced program managers take the hot seat to answer questions about commissions, promotions, recruitment, coupon sites, communication, and more. Nothing is off-limits!
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Affiliate Summit West 2014
Grill the Affiliate Manager:Questions You Want Answered
Tricia Meyer, Sunshine Rewards (@sunshinetricia)Greg Hoffman, Greg Hoffman Consulting (@akagorilla)Mike Nunez, AffiliateManager.com (@MikeNunez)Rebecca Pollard, Pet360, (@RebeccaP_Pet360)
Agenda
• Introductions• Panel Background• Speed Round• Approving and Rejecting Affiliates• Communicating with Affiliates• Benefits of Working with Affiliate
Managers• Audience Questions
Introductions
• Tricia Meyer, Sunshine Rewards– @sunshinetricia, [email protected]
• Greg Hoffman, Greg Hoffman Consulting– @affiliategorilla, [email protected]
• Rebecca Pollard, Pet360– @RebeccaP_Pet360, [email protected]
• Mike Nunez, AffiliateManager.com– @MikeNunez, [email protected]
Panel Representation
• In-House versus Outsourced
• Recent versus Long-term Management
• No Network Management
• YMML—Your Mileage May Vary
How Important Is Relationship With Affiliate Manager?
2013 Affiliate Summit AffStat Report
What Affiliates Say• "These people need to be fired: Affiliate
managers who do not respond to emails, who expire publishers without warning or explanation, who will not help a publisher with a problem concerning an advertiser, who treat publishers as second class citizens."
• "Affiliate managers rarely make any effort to respond to my problems, complaints or request for help."
• "It should be easier to reach affiliate managers or at least know who is managing programs before signing up."
2010 Affiliate Summit AffStat Report
Speed Round
• Yes or No Answers Only!
• Tricia Meyer, @sunshinetricia, [email protected]• Greg Hoffman, @affiliategorilla, [email protected]• Rebecca Pollard, @RebeccaP_Pet360, [email protected]• Mike Nunez, @MikeNunez, [email protected]
Approving and Rejecting Affiliates
• Tricia Meyer, @sunshinetricia, [email protected]• Greg Hoffman, @affiliategorilla, [email protected]• Rebecca Pollard, @RebeccaP_Pet360, [email protected]• Mike Nunez, @MikeNunez, [email protected]
Communicating with Affiliates
2013 Affiliate Summit AffStat Report
Communicating with Affiliates
• Tricia Meyer, @sunshinetricia, [email protected]• Greg Hoffman, @affiliategorilla, [email protected]• Rebecca Pollard, @RebeccaP_Pet360, [email protected]• Mike Nunez, @MikeNunez, [email protected]
Benefits of Working With Affiliate Managers
• Tricia Meyer, @sunshinetricia, [email protected]• Greg Hoffman, @affiliategorilla, [email protected]• Rebecca Pollard, @RebeccaP_Pet360, [email protected]• Mike Nunez, @MikeNunez, [email protected]
Audience Questions
• Submitted in Advance
• Tweeting During Presentation
• Open Mic
• Tricia Meyer, @sunshinetricia, [email protected]• Greg Hoffman, @affiliategorilla, [email protected]• Rebecca Pollard, @RebeccaP_Pet360, [email protected]• Mike Nunez, @MikeNunez, [email protected]