Group Members:

•Randee Bato •Gian Empino •Mary Joaquin•Lex Peregrino

Brief Company Profile

• Official Name: Greenwich SM Valenzuela Branch

• Address: G/F SM Super Center, Karuhatan Valenzuela

• Headquarters: Pasig City, Philippines

• Type: Subsidiary of Jollibee Food Corporations

• Logo:

Type of Ownership

• Even prior to its acquisition by Jollibee Foods Corporation, Greenwich was already a viable and sought-after franchise for aggressive businessmen and entrepreneurs. With its core value of quality food and service consumers have enjoyed through the years, it has allowed Greenwich to grow to be the market leader and establish its position as a stable and profitable franchise.

Franchisor

Store-Based Classification

Specialty Store

• Their stores serve products made by Greenwich themselves.– Greenwich Special Overloaded (Pizza)– CREAM FROST (beverage)– Cheesy Beef Cannelloni (Pasta)– CINNAMON APPLE DAPPLE ALA MODE (Dessert)

Nonstore-Based classification (if any)

• Greenwich Pizza Corporation advertise their products through brochures and most especially through TV Adds.

• They make use of celebrities for their commercials– Rico Yan (1996-1998)– Donita Rose and Ryan Agoncillo (1999)– Christian Bautista (2004 – 2005)

• By the year 2001, a customer-focused thematic campaign was created to launch the new tagline "We Serve Satisfaction".

Direct Marketing

Strategy Mix

Store Location

• They would usually place their stores in crowded areas and other hot spots.– like in the Malls– near recreational areas– near stations (LRT, BUS, etc).

• C/o NBD (New Business and Development Department)

Goods/Services Offered

• Should always complement the core products of Greenwich (Pizza and Pasta)

Operating Procedures

• Should not be too complicated • Should be within the food serving time

Pricing Tactics

• C/o Greenwich marketing department and Jollibee

Store Atmosphere

• From its previous dark green and red color scheme, Greenwich stores were redesigned with a contemporary motif using the brighter and more dynamic colors of brilliant green and vivid rose.

Promotional Methods

• Commercial focus are on core products (Pizza and Pasta)

Customer Services

• They call the training BRANDED CUSTOMER SERVICE

http://www.greenwich.com.ph/default.asp