GreenPlumbers Licensing - WaterSmart '09

Why go green?

Jonathan CruzDirector of Educational Partnerships

Why go green?

According to the GFK Roper Green Gauge® study, companies that are slow to take green action are missing a growth opportunity.

Don’t miss your opportunity…

Consumers want you to be green

•87% of American consumers are seriously concerned about the environment.*

•79% of American consumers say a company’s environmental practices are important when considering the products/services they purchase.*

*GFK Roper Green Gauge® study, 2007

Consumers need you to be green•49% of American consumers state they would do more for the environment if they only knew how.

•Diminishing fresh water supply is the second highest environmental issue on Americans’ minds at 55%, ahead of fuel and energy shortages at 54%.

Difference Between GreenPlumbers Training and Licensing - Individual vs. Company• The GreenPlumbers training and

accreditation program will result in increased water and energy savings for consumers and businesses across America, and will create a positive image change for thousands of plumbers.

Difference Between GreenPlumbers Training and Licensing - Individual vs. Company• GreenPlumbers also presents new business

opportunities, as the United States enters a new era of conservation and sustainability.

Difference Between GreenPlumbers Training and Licensing - Individual vs. Company• All accredited GreenPlumbers will enjoy the

benefits and enhanced image gained from becoming a GreenPlumber, but Licensed GreenPlumbers - the contractors who employ GreenPlumbers and choose to participate in the national license program - will be able to market their services using the GreenPlumbers branded logo and consumer/business referral programs.

Why a licensing program?

• To maintain the integrity of the GreenPlumbers ethic and commitment to conservation.

• To maintain uniformity and excellence in curriculum and work practices.

• To strengthen the GreenPlumbers brand globally.

• To provide consumer and business referrals based upon the trusted name of GreenPlumbers.

• To take advantage of market-based install programs across the country.

Why a licensing program?

• The GreenPlumbers license program is not a franchise and does not confer exclusive territories, it is a co-branding marketing opportunity that offers incredible name recognition across the United States and provides substantial additional business opportunities and referrals for existing businesses. Plumbing companies are eligible to become GreenPlumbers Licensees after the RMO/General Manager has been accredited in GreenPlumbers courses. Licensed GreenPlumbers make a commitment to train their staff and adhere to the GreenPlumbers Code of Ethics. With proof of association membership there is a one-time initial fee of $300 to enter into the licensing network and use the trademark and logos, followed by a monthly fee of $200 for marketing and infrastructure.

Going green in a down economy

• Sustainability is a growing trend with numerous business opportunities.

• Entrepreneurs who align themselves with GreenPlumbers will be at the forefront of the sustainable plumbing revolution.

Benefits of requiring a Licensed GreenPlumberCredibility of GP Program is endorsed by:

AWE, CSSE, EPA, IAPMO, Consortium for Energy and numerous water districts and municipalities

Gain access to statistics on water and energy savings after proposed conservation implementation

Benefits of requiring a Licensed GreenPlumberConsistency of Brand and Training providing

the most highly educated individuals in the plumbing industry

Consistency of Performance providing plumbers who adhere to the GreenPlumbers Code of Ethics

Benefits of becoming a Licensed GreenPlumber Incremental Business

Install Programs and New BusinessNew kind of customer

Proactive vs. reactive calls

Potential Product Discounts through Manufacturer Partnerships

Global, National and Local Advertising Network Online and traditional marketing campaigns

Public Relations Customized press release Profile on our website and web page linkage Proximity search Call center

Benefits of becoming a Licensed GreenPlumber Exclusive Features

Licensee log-in Roundtable with peer Licensed GreenPlumbers Coupon discounts with GreenPlumbers Consultative marketing Collaborative monitoring of logo use Access to GreenPlumbers licensee store

New Customers added to customer base Install programs Builders, Municipalities, Contractors requiring

only LGPs on their jobs Proximity search and webpage linkage Specialized referrals (ex - roofing, landscaping) Increased ROI - due to increased revenues

through higher volume

Licensing = Marketing

GreenPlumbers Licensing is not an Association.– The GreenPlumbers Licensee

program is powerful and cutting edge marketing of your education.

– GreenPlumbers gives you the ability to market the relationship as opposed to the product.

– Measurable marketing – what are you really making for every dollar invested.

Licensing should be looked at as marketingGreenPlumbers speaks directly to your

consumer:

– The goals of GreenPlumbers Licensing and traditional forms of advertising are the same- to convince consumers to choose your business. The means of accomplishing this, is however very different.

– GreenPlumbers utilizes unconventional marketing mediums and tactics to target your specific audience and demographic.

Don’t Spend More, Spend Different

• The need for new media and marketing never lets up, GreenPlumbers is committed to staying on the pulse of the ever-evolving cutting edge.

• To stay on the edge means to be current and connected to the consumer, grounded in your company’s needs and immersed in today’s technology.

• With the market conditions impacting us as never before, times call for reinvention and innovation at a fraction of the cost.


• The need for new media and marketing never lets up, GreenPlumbers is committed to staying on the pulse of the ever-evolving cutting edge.

• With the market conditions impacting us as never before, times call for reinvention and innovation at a fraction of the cost.


• To stay on the edge means to be current and connected to the consumer, grounded in your company’s needs and immersed in today’s technology.

Fresh Perspective

• GreenPlumbers’ branding is breaking existing industry boundaries by introducing an innovative approach to the advertising game. Through our fresh perspective, we are creating ample opportunity for rapid growth and profitability.

Quality 1st Plumbing Repair - Denver, COFor Quality 1st Plumbing Repair, a family-owned plumbing and

drain cleaning business, conservation is key. Quality 1st not only talks the talk with lots of information for homeowners on how to conserve resources and judge water efficiency, it walks the walk by being the first licensed GreenPlumber in Colorado. The company is keen to share their conservation-minded practices with homeowners and businesses. "We are in a position to educate our customers to help them make informed decisions," says owner Howard Metz. "I've found customers are hungry for this knowledge."

The EcoPlumber - Columbus, OHThe EcoPlumber doesn't just want to be an eco-friendly company: The EcoPlumber's website exclaims that they are "Going Green and Beyond!!" For the EcoPlumber, that means recycling all materials, scrap and waste from every job site. It also means offering stateof- the-art green products like high-efficiency toilets, instant hot water, and tankless water heaters. "We believe in working toward a sustainable future in our homes and our world," says owner Aaron Gaynor. "We want to make the ideas and products of green plumbing known here in Ohio, in areas where consumers may not be exposed to their options."

LeDuc & Dexter - Santa Rosa, CALeDuc & Dexter is one of the most prominent plumbing contractors in the North Bay, and its first regional GreenPlumbers Licensee. "We're proud to be the leader in our market," says president Tom LeDuc. "We are in the position to guide our customers in the right direction with their new green projects and existing buildings. We believe in supporting a sustainable environment and doing everything we can to save our planet for our children and grandchildren." LeDuc & Dexter works with many wineries in Sonoma and Napa counties.

TSQ & Son Plumbing & Heating - Havertown, PATom Quagliarello, owner of TSQ & Son Plumbing & Heating,

admits to having "almost an obsession" for knowledge in environmental issues. Studying for his LEED accreditation, he found GreenPlumbers on the internet. Quagliarello says he is excited to be the first GreenPlumber in his area. "Being the first will hopefully spark the interest of other plumbers in the area, and contribute to an army of GreenPlumbers. Ultimately," Quagliarello says, "the reason I became a GreenPlumber is to contribute in any way I can."

Gene Johnson Plumbing is at the forefront of Seattle's green movement, cementing its reputation for environmental awareness by becoming the area's first licensed GreenPlumber. In its second generation of family ownership after 42 years in business, the company is run now by Kimberly Kean, Johnson's daughter, and son-in-law Dennis Hamon. "People may overlook the idea that the plumber is one of the front-line people in conserving water and energy. If homeowners want to be green, one of the first things they should do is contact a plumber. Conserving water is one of the most useful things they can do."

Gene Johnson Plumbing - Seattle, WA

Speedway Plumbing - Concord, NC

Speedway Plumbing has about 50 plumbers, all of whom have become accredited GreenPlumbers. "We intend to focus on educating our customers to be more water efficient -- to offer inspection services and retrofit homes and businesses to maximize energy and water savings," says company president Bryan Huneycutt. "We are proud to be North Carolina's first licensed GreenPlumber. We hope that it will encourage other plumbers to become licensed and to be leaders for the green movement."

How plumbers can benefit from Social Media

Aaron GaynorThe EcoPlumbers, Owner

Columbus, OH

Joshua DowdenDirector of Information Technology

The Power of Social Media

Common Misconceptions

Social media does not apply to my business.



Social media is intimidating.



Social media is intimidating.

I don’t understand it.

Social Media as a Tool

TrustEngagementRelationships



Are integral to every business.



Are integral to every business.And social media.

Social Media as a ToolHelps you target local business more effectively with a

greater ROI than traditional marketing campaigns.

Creates a relationship with your customer and builds loyalty.

Reaches Generation Y, who utilize social media as a primary mode of communication.

Plumbers, we hear you.

Internet Killed the Yellow Pages

Online Marketing Case Study – The EcoPlumbers

Online Marketing Case Study – The EcoPlumbersThe EcoPlumbers would like to establish themselves in

the Columbus, OH area as a full service eco-friendly plumbing company that caters to an eco-conscious clientele.

Affluent neighborhoods were targeted in the Columbus, OH metro area so that ads could be personalized to the targetedaudience. Geo-targeting ads have been shown to increaseconsumer click-through rate.

The EcoPlumbers Facebook Ads

MyPlumber.me Facebook Ads

The EcoPlumbers Facebook Ads

Most popular ad: 120,000 ad impressions delivered by Facebook for $22.31

Highest Click Through Rate (CTR) ad at .06%

59 clicks in 100,000 ad impressions

GreenPlumbers Water and Energy Saving Tips Widgets

MET Southern CA Water District: 5,650 visitors in May

Marin Municipal Water District: 1,026 visitors in May

Tahoe City Public Utility District: 1,677 visitors in May


58% of visitor clicks are on the“Find a GreenPlumber” link


Thank you!Contact Jonathan Cruz:

[email protected] phone: (916) 239-4660

Contact Joshua Dowden:[email protected] phone: (916) 239-4661 Toll-free (888) 929-6207