1. Green Roofs and Why They Matter You may have heard of them before, or, you may have seen them in person. Whether in magazines, or while driving around, green roofs are hard to miss. While rare in comparison to more traditional roofs such as flat roofs, shingled roofs or tiled roofs, green roofs bring something different to the table. They're naturally beautiful, and provide an array of benefits, both environmentally and financially. If you're not familiar with what exactly a 'green roof' is, one simple Google search will turn up all the information you'll need to know. By definition, a green roof is a water-proofed roof that utilizes plants or bushes, grass, trees, gardens or other vegetation, along with some form of growing medium. These naturally-growing roofs are perfect for restaurants, residents, small businesses and others, whether they're looking to stand out, or blend in. Shake Shack (SHAK) is one of the fastest growing burger franchises in America utilizing green, or living, roofs. In this particular case, this was an architectural feature that was carefully chosen by the Shake Shack team during initial growth, and something that's played out wonderfully for the company: Helping them gain an edge over their less environmentally-friendly competitors and winning over the hearts and souls of their more health-conscious customers. But why is it important that green roofs continue to exist, and what impact do they have on the local environments around which they occupy? There are several benefits to green roofs, all of which are commonly overlooked by the typical business or homeowner. For instance, a green roof is commonly constructed from recycled materials, saving the business
2. or homeowner money, and helping to keep the environment clean. In addition to being aesthetically pleasing, green roofs actually require less new building materials and can be maintained quite easily as well. But the benefits don't stop there. Green roofs are also great for minimizing storm water run-off and decreasing storm drain usage. This may not be something you'd have in mind as a benefit when considering whether to go "green" with your roof or not, but in the grand scheme of things, this is something the city and local governments will greatly appreciate. Another commonly overlooked benefit to green roofs is the fact that they can actually help cool the city or town in which it resides in. That's right! As outlined on greenroofs.org, "Through the daily dew and evaporation cycle, plants on vertical and horizontal surfaces are able to cool cities during hot summer months and reduce the Urban Heat Island (UHI) effect. So, your city would have you to thank for helping cool them down during the hottest summer months. Which is just another reason why green roofs are something to consider. There are quite a few more benefits to choosing a green roof for your residential or commercial roof structure. It's something you should consider carefully, but, once you're ready to move forward, can be hugely liberating for both you and the environment. It's not every day you see a living roof, but, you may be surprised at just how common they are. If you would like to know more about Roofers Jackson MI services in and around the Lansing, Michigan area, please visit, www.superiorservicesrsh.com for more details.