GREEN MARKETING

Presented ByM.Shunmuga PriyaDept.,of Management StudiesJAMCET

Presentation Overview

• Introduction• Aspects • Recent trends• In India• Examples• Findings• Solutions• Conclusion

Introduction

• Definition-Marketing products- based on environmental factors or

awareness.-methods of processing, packaging and distribution.

• Reason- Getting a first-mover advantage- Develop a competitive edge- Creating a brand-image as an environment conscious body

Aspects

• Operational sustainability• Green products• Sustainable marketing• Environmental causesTargeting green customers• Eco marketing• Genuine and verifiable• Educate your consumers• Federal Trade Commission (FTC)

Recent Trends

• Green Goes Mobile• Social Media for Cause• Green Products Compete• Crowd Funding for Cause• Local Movements Gain Traction

In India

• State Bank of India: Green IT@SBI• Lead Free Paints from Kansai

Nerolac• Indian Oil's Green Agenda• Wipro Green IT• Going Green: Tata's new mantra

Examples

• Johnson & Johnson Launches Tumblr Recycling Campaign

• Coke Defends Plant Bottle Green Claims

• Phillips's "Marathon" CFL light bulb• Car sharing services• Electronics sector

Findings

• Green products are everywhere• Green can be associated with lower quality• Green isn’t enough of a motivating factor in

itself• Green can seem fishy to consumers on the

lookout for “greenwashing”• Green is easy to overstate

Solutions

• Great Product• Brand recognition• High quality• Be the best• Positively impact their life

Conclusion

• Financial gain and economic profit • Steps taken for sustainability• Realize Green marketing• Marketers responsibility • Compared to non-green ones.