Upload
fundedflow
View
96
Download
4
Tags:
Embed Size (px)
Citation preview
Green Cycle
‘Instilling Green into the Gene’
Company Profile
Green Recycle brings together the state's efforts in recovery of waste paper. We’ve pioneered a movement toward rethinking waste management among youth in the city.
Our service is to maintain sustainable environment by acting as a catalyst to help recycle every bit of waste paper that goes into the landfill. We understand that, this transformation could happen only by triggering the change in mindset of society “House to house, street by street – instilling green into the gene”
Location: Mangalore
Purpose:
• To ensure environmental sustainability• Create employment • Create awareness • Bridge the gap in meeting the waste paper requirement for recycling plant
Market Analysis
Market Projection of Mangalore/ Udupi / Manipal 5500+ tons per Month
Current Market Rate White Papers Rs 17/ KgRecord Book Rs 11.50 / KgNews Papers Rs 11/ KgMagazines Rs 8/ KgCardboard Rs 9/ Kg
Biggest Player: Crystal Enterprises Mangalore with capacity of 3000 tons per month
Marketing Strategy
House to house marketing: • Approaching each house and creating awareness and instilling benefit of
accumulating waste paper• Database Collection• Door to door pick up – Every two months
School/ College tie up: • Collection of all the answer sheet/ Newspapers from colleges • Half Yearly or Yearly Pick up
Association with dealers:• To acquire waste paper directly from small dealers
Companies & Shops:• Contract with shops & companies for monthly disposal of their paper waste
Competitive Matrix
Activity Green Cycle Small Vendors Big Vendors Mangalore Dealer
Collection directly from houses Yes Yes No No
Collection from Colleges & Companies Yes No Yes No
Use of Vehicle for collection Yes No Yes No
Use of weighing Machine Yes No Yes No
Service oriented approach Yes No No Yes
Use of Marketing Yes No No No
Company oriented approach Yes No No Yes
SMS service - collection intimation Yes No No No
Price Offered 7 rs 5rs 5 to 7rs 11 rs
Mangalore Dealer are not our competitor since they do not collect from houses & companies directly
SWOT Analysis
Strengths:• Huge Market • First of its kind company in south
India• Demand end and supply end is a
continuous cycle. ( Zero risk)• Technology Driven
Weakness:
• Labor Availability / Absenteeism / Salary expectation
Opportunity:
• Large percentage of waste news papers are not collected due to unorganized way of collection. This market can be tapped
Threat:
• Entrance of new competitors
Financials – Cost & Expenses
Running Cost per Month Amount in Rs
Salaries
Driver - 12000*5 = 60000
120000Helper - 10000*3 = 30000
Marketing - 15000*2 = 30000
Fuel Expenses 7000*3 = 18000 21000
Maintaince Cost 5000
Total 146000
Each Vehicle 2 employees are required & 2 employees in godown
Marketing personal is required for at least 9 months
Land is available to build the godown
Rotation Amount is to buy paper till stock is sold
Branding may involve pamphlets, t-shirts, banners, vehicle poster
ExpensesProjected Capital Cost Amount in Rs
Godown Building 500000
Vehicle (3 Tata Ace*) 1350000
Paper Compressor 300000
Marketing & Branding 50000
Electronic Weighing Machine 20000
Vehicle Tracking System 30000
Rotation Amount 300000
Running Cost (2 months) 285000
Total 2,835,000
Financials – Revenue & Profit
Revenue Total Profit
Month 1-6 3 Vehicle
Paper 500kg per day*26*4*3 = 156000
175000 32000Cardboard 2 tons per month*2.5*3 = 15000
Godown 1 ton per month = 4000
Month 6-12
3 Vehicle 1000kg Per day*26*4*3 = 312000
354000 211000Cardboard 4 tons per month*2.5*3 = 30000
Godown3 ton per month = 12000
500 kg per day*26 working days*profit*number of vehicle.
Profit can increase once marketing activity is done
1 2 3 4 5 6 7 8 9 10 11 120
50000
100000
150000
200000
250000
300000
350000
400000
Expense & Revenue Trend
Month expenses Revenue Profit
Biggest Payer in Mangalore is buying more than 3000+ tons per
month from small vendors
Hundreds of small vendors are giving to bigger player in
Mangalore
Unorganized vendors/ rag pickers collect paper from
houses & give to small vendors What if entire root level paper waste was collected by the our company?
Envisage margin, by collecting directly from
houses.
Company Potential / Growth Probability
Lets skip these middle man
We supplying entire 3000 tons? Now that sounds big.!
3000*1000*3 = 90 Lakhs per month
Phased Approach
Phase 11 – 2Years
Annual Profit – 25 Lakhs
- 3 Vehicles- Collection of
newspaper from house & companies
- Initial Marketing
- Seed funding of 28.35 Lakhs
- Addition of 3 Vehicles- Collection of Plastics- Marketing- Warehouse in
Mangalore
- Funding from company profit
- Seeking government support
- Investment if need be
Phase 22 – 5 Years
Annual Profit – 70 Lakhs
- Addition of 3 Vehicles every year
- Venture into new markets
- Funding from company profit
- Investment if need be
Phase 35 – 10 Years
Annual Profit – 6 Crores
What we Expect / Why do you Invest?
Invest Return
Part of founders team for decision making
15% of company profit
10% stake in the company
28.35 Lakhs
Investor will have permanent 10% stake in the company
15% of the company profit till original investment is returned
In event of business failure before the investment is returned, the assets of the company will be liquidated and amount given to the investors
Management Team
Desmond Dsouza Masters in Business Administration
Experience - Human Resource Manager
in ABB India Ltd
Yedu KrishnanBE Mechanical
Business Development Manager for Redsplash Solutions Ltd
Keron MisquithBE Mechanical
Past experience – Maintenance Engineer
Contact US
4/8, Idya, Surathkal, Mangalore, Dakshina Kannada- 575014Ph : +91 81 053 053 71, +91 96 321 450 07Email: [email protected]
Thank You……