#socialstrategy series | jeromepineau.com

“GREAT SOCIAL MEDIA STRATEGISTS”

10 telling traits

1.macro the micro

stand back then focus again

you’re as comfortable with the big picture as

you are with details.

your ability to constantly shift back and forth

between the two optics makes you

exceptional.

2. get s**t done

make the doughnuts

you know you don’t get much respect from

the troops as a whiteboard strategist.

so you have proven execution chops.

you delegate judiciously, but are always

able and willing to jump in the trenches.

3.communal

community trumps all

the “social” part of social media? that’s

community.

you really get that because you see how

community feeds every aspect of social

media.

and your social strategies always include at

least one component of community.

4.realpolitik’ian

the underside…

you understand how to survive and thrive in

complex political environments.

because otherwise, you’d be rendered

ineffective.

and therefore useless.

5.businessman

social means business

you’re a business strategist first and

foremost.

one who happens to specialize in social

media.

6.analytic

data is your friend

you don’t always have the answers. but you

sure ask the right questions.

you see metrics as a multi-faceted tactical

tool affecting everything from operations to

revenue to internal alignment.

and you use them accordingly.

7.technologist

under the hood you see

you grok technology. and probably came

from a technical background.

you know the different between PHP and

API.

8.leader

pulling together

you know how to motivate, train, and mentor

social teams.

a lot of this has to do with #2

your team willingly gets up at 4AM to help

you solve an emerging crisis. they got your

back. and you got theirs.

your social strategy never excludes the

human beings executing it.

9.natural

if it doesn’t smell right…

you have great instinct often backed by cold

hard data - when available.

sometimes it’s experience. but a lot of it is

sheer nature.

10.bottom liner

sales fixes everything | guy kawasaki

you are neither a Kumbaya nor a

spreadsheet strategist.

at the end of the day, the sun sets, and you’re

here to serve, protect and drive sales for

your brand.

and you never lose sight of that.