PRESENTED BYSELÇUK RAMAZAN DURMAZ

DENİZ KORAY SELEK

GREAT HUN AIRLINES

AVM 402 AIRLINE SIMULATION

OUTLINE

INTRODUCTIONBUSINESS PLANDECISION MAKINGFINANCIAL DATAINDUSTRIAL DATAPROFITABILITYCOMPETITION

GREAT HUN AIRLINES

LOW COST CARRIER19 AIRCRAFTS24 DESTINATIONSI. 20 INTERNATIONALII. 4 DOMESTICB737 / B747Full Economy Class

ROUTES

BUSINESS PLAN

Low Cost CarrierLow Fares, Aggressive expansionTravel and Leisure PassengersPrice SensitivityAncillary RevenueBaggage Fees

DECISION MAKING

Aircrafts1. Fuel Efficient2. Easy Utilised3. Lower

Maintenance Costs

Routes1) Demandful2) Less competitive3) Lower Operating

Costs

Service1. Inflight Food Sale2. Ancillary Revenue3. Lower Seat pitches

Pricing1. Demand Forecast2. Existent Traffic3. Awareness

FINANCIAL DATA

2013Q1 2013Q2 2013Q3 2013Q4 2014Q1 2014Q2 2014Q3 $-

$20,000,000.00

$40,000,000.00

$60,000,000.00

$80,000,000.00

$100,000,000.00

$120,000,000.00

$140,000,000.00

$160,000,000.00

NET PROFITS

NET PROFITS

COMPETITORS

Midpoint Airlines- Biggest Competitor- Assets, Shares- Poor Utilization- Deadly Competitive PricingBoreas- Similar - Great Utilization

Atlantis- Emerging Competitor- Poor Utilization- Cargo Revenue

CONCLUSION