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The GRBN Building Public Trust Programme
Why and how the research sector needs to act 2015 04 16
The needs of clients are
changing People are
changing Our sector needs
to and is indeed changing
Change or be changed
The FUTURE the research sector needs to AVOIDhellip
rgbstock
This FUTURE is not here yet but it is perhaps CLOSER
than one might thinkhellip
Evidence from the GRBN Trust amp Personal Data Survey
and other surveys about the RISK of INACTIONhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
Fieldwork by Research Now in 22 countries supported by OnDevice in two countries Fieldwork conducted between February amp August 2014 Visit
wwwgrbnorg to find out more about the survey
24 Countries 23700 on-line interviews
About the GRBN Trust amp Personal Data Survey
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people have a high level of trust in the
research industry to safeguard their personal data
The proportion of people globally who are VERY
CONCERNED about misuse of their personal data is also high
People consider many types of data to be SENSITIVE
Fragile by Agata is licensed under CC BY 20
hellip say their IP address is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say their mobile phone location signal is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say a picture of them is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
HIGH CONCERN about personal data misuse and LOW TRUST in the research industry existshellip
hellip but does it REALLY matter
rgbstock
A recent survey by JD Power SSI showed that people with high concern POST LESS on social media and are more likely to set their browser
settings TO PRIVATE rgbstock
According to a 2015 report by MEF (the Mobile Ecosystem Forum) 49 of consumers say a lack
of trust limits the amount of apps they download compared to 37 in 2014
rgbstock
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
The needs of clients are
changing People are
changing Our sector needs
to and is indeed changing
Change or be changed
The FUTURE the research sector needs to AVOIDhellip
rgbstock
This FUTURE is not here yet but it is perhaps CLOSER
than one might thinkhellip
Evidence from the GRBN Trust amp Personal Data Survey
and other surveys about the RISK of INACTIONhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
Fieldwork by Research Now in 22 countries supported by OnDevice in two countries Fieldwork conducted between February amp August 2014 Visit
wwwgrbnorg to find out more about the survey
24 Countries 23700 on-line interviews
About the GRBN Trust amp Personal Data Survey
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people have a high level of trust in the
research industry to safeguard their personal data
The proportion of people globally who are VERY
CONCERNED about misuse of their personal data is also high
People consider many types of data to be SENSITIVE
Fragile by Agata is licensed under CC BY 20
hellip say their IP address is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say their mobile phone location signal is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say a picture of them is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
HIGH CONCERN about personal data misuse and LOW TRUST in the research industry existshellip
hellip but does it REALLY matter
rgbstock
A recent survey by JD Power SSI showed that people with high concern POST LESS on social media and are more likely to set their browser
settings TO PRIVATE rgbstock
According to a 2015 report by MEF (the Mobile Ecosystem Forum) 49 of consumers say a lack
of trust limits the amount of apps they download compared to 37 in 2014
rgbstock
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
The FUTURE the research sector needs to AVOIDhellip
rgbstock
This FUTURE is not here yet but it is perhaps CLOSER
than one might thinkhellip
Evidence from the GRBN Trust amp Personal Data Survey
and other surveys about the RISK of INACTIONhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
Fieldwork by Research Now in 22 countries supported by OnDevice in two countries Fieldwork conducted between February amp August 2014 Visit
wwwgrbnorg to find out more about the survey
24 Countries 23700 on-line interviews
About the GRBN Trust amp Personal Data Survey
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people have a high level of trust in the
research industry to safeguard their personal data
The proportion of people globally who are VERY
CONCERNED about misuse of their personal data is also high
People consider many types of data to be SENSITIVE
Fragile by Agata is licensed under CC BY 20
hellip say their IP address is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say their mobile phone location signal is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say a picture of them is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
HIGH CONCERN about personal data misuse and LOW TRUST in the research industry existshellip
hellip but does it REALLY matter
rgbstock
A recent survey by JD Power SSI showed that people with high concern POST LESS on social media and are more likely to set their browser
settings TO PRIVATE rgbstock
According to a 2015 report by MEF (the Mobile Ecosystem Forum) 49 of consumers say a lack
of trust limits the amount of apps they download compared to 37 in 2014
rgbstock
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
rgbstock
This FUTURE is not here yet but it is perhaps CLOSER
than one might thinkhellip
Evidence from the GRBN Trust amp Personal Data Survey
and other surveys about the RISK of INACTIONhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
Fieldwork by Research Now in 22 countries supported by OnDevice in two countries Fieldwork conducted between February amp August 2014 Visit
wwwgrbnorg to find out more about the survey
24 Countries 23700 on-line interviews
About the GRBN Trust amp Personal Data Survey
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people have a high level of trust in the
research industry to safeguard their personal data
The proportion of people globally who are VERY
CONCERNED about misuse of their personal data is also high
People consider many types of data to be SENSITIVE
Fragile by Agata is licensed under CC BY 20
hellip say their IP address is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say their mobile phone location signal is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say a picture of them is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
HIGH CONCERN about personal data misuse and LOW TRUST in the research industry existshellip
hellip but does it REALLY matter
rgbstock
A recent survey by JD Power SSI showed that people with high concern POST LESS on social media and are more likely to set their browser
settings TO PRIVATE rgbstock
According to a 2015 report by MEF (the Mobile Ecosystem Forum) 49 of consumers say a lack
of trust limits the amount of apps they download compared to 37 in 2014
rgbstock
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
This FUTURE is not here yet but it is perhaps CLOSER
than one might thinkhellip
Evidence from the GRBN Trust amp Personal Data Survey
and other surveys about the RISK of INACTIONhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
Fieldwork by Research Now in 22 countries supported by OnDevice in two countries Fieldwork conducted between February amp August 2014 Visit
wwwgrbnorg to find out more about the survey
24 Countries 23700 on-line interviews
About the GRBN Trust amp Personal Data Survey
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people have a high level of trust in the
research industry to safeguard their personal data
The proportion of people globally who are VERY
CONCERNED about misuse of their personal data is also high
People consider many types of data to be SENSITIVE
Fragile by Agata is licensed under CC BY 20
hellip say their IP address is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say their mobile phone location signal is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say a picture of them is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
HIGH CONCERN about personal data misuse and LOW TRUST in the research industry existshellip
hellip but does it REALLY matter
rgbstock
A recent survey by JD Power SSI showed that people with high concern POST LESS on social media and are more likely to set their browser
settings TO PRIVATE rgbstock
According to a 2015 report by MEF (the Mobile Ecosystem Forum) 49 of consumers say a lack
of trust limits the amount of apps they download compared to 37 in 2014
rgbstock
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
Evidence from the GRBN Trust amp Personal Data Survey
and other surveys about the RISK of INACTIONhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
Fieldwork by Research Now in 22 countries supported by OnDevice in two countries Fieldwork conducted between February amp August 2014 Visit
wwwgrbnorg to find out more about the survey
24 Countries 23700 on-line interviews
About the GRBN Trust amp Personal Data Survey
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people have a high level of trust in the
research industry to safeguard their personal data
The proportion of people globally who are VERY
CONCERNED about misuse of their personal data is also high
People consider many types of data to be SENSITIVE
Fragile by Agata is licensed under CC BY 20
hellip say their IP address is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say their mobile phone location signal is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say a picture of them is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
HIGH CONCERN about personal data misuse and LOW TRUST in the research industry existshellip
hellip but does it REALLY matter
rgbstock
A recent survey by JD Power SSI showed that people with high concern POST LESS on social media and are more likely to set their browser
settings TO PRIVATE rgbstock
According to a 2015 report by MEF (the Mobile Ecosystem Forum) 49 of consumers say a lack
of trust limits the amount of apps they download compared to 37 in 2014
rgbstock
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
Across the globe there is GREAT CONCERN
with how personal data is collected and used
Fieldwork by Research Now in 22 countries supported by OnDevice in two countries Fieldwork conducted between February amp August 2014 Visit
wwwgrbnorg to find out more about the survey
24 Countries 23700 on-line interviews
About the GRBN Trust amp Personal Data Survey
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people have a high level of trust in the
research industry to safeguard their personal data
The proportion of people globally who are VERY
CONCERNED about misuse of their personal data is also high
People consider many types of data to be SENSITIVE
Fragile by Agata is licensed under CC BY 20
hellip say their IP address is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say their mobile phone location signal is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say a picture of them is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
HIGH CONCERN about personal data misuse and LOW TRUST in the research industry existshellip
hellip but does it REALLY matter
rgbstock
A recent survey by JD Power SSI showed that people with high concern POST LESS on social media and are more likely to set their browser
settings TO PRIVATE rgbstock
According to a 2015 report by MEF (the Mobile Ecosystem Forum) 49 of consumers say a lack
of trust limits the amount of apps they download compared to 37 in 2014
rgbstock
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people have a high level of trust in the
research industry to safeguard their personal data
The proportion of people globally who are VERY
CONCERNED about misuse of their personal data is also high
People consider many types of data to be SENSITIVE
Fragile by Agata is licensed under CC BY 20
hellip say their IP address is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say their mobile phone location signal is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say a picture of them is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
HIGH CONCERN about personal data misuse and LOW TRUST in the research industry existshellip
hellip but does it REALLY matter
rgbstock
A recent survey by JD Power SSI showed that people with high concern POST LESS on social media and are more likely to set their browser
settings TO PRIVATE rgbstock
According to a 2015 report by MEF (the Mobile Ecosystem Forum) 49 of consumers say a lack
of trust limits the amount of apps they download compared to 37 in 2014
rgbstock
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
The proportion of people globally who are VERY
CONCERNED about misuse of their personal data is also high
People consider many types of data to be SENSITIVE
Fragile by Agata is licensed under CC BY 20
hellip say their IP address is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say their mobile phone location signal is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say a picture of them is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
HIGH CONCERN about personal data misuse and LOW TRUST in the research industry existshellip
hellip but does it REALLY matter
rgbstock
A recent survey by JD Power SSI showed that people with high concern POST LESS on social media and are more likely to set their browser
settings TO PRIVATE rgbstock
According to a 2015 report by MEF (the Mobile Ecosystem Forum) 49 of consumers say a lack
of trust limits the amount of apps they download compared to 37 in 2014
rgbstock
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
People consider many types of data to be SENSITIVE
Fragile by Agata is licensed under CC BY 20
hellip say their IP address is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say their mobile phone location signal is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say a picture of them is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
HIGH CONCERN about personal data misuse and LOW TRUST in the research industry existshellip
hellip but does it REALLY matter
rgbstock
A recent survey by JD Power SSI showed that people with high concern POST LESS on social media and are more likely to set their browser
settings TO PRIVATE rgbstock
According to a 2015 report by MEF (the Mobile Ecosystem Forum) 49 of consumers say a lack
of trust limits the amount of apps they download compared to 37 in 2014
rgbstock
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
hellip say their IP address is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say their mobile phone location signal is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say a picture of them is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
HIGH CONCERN about personal data misuse and LOW TRUST in the research industry existshellip
hellip but does it REALLY matter
rgbstock
A recent survey by JD Power SSI showed that people with high concern POST LESS on social media and are more likely to set their browser
settings TO PRIVATE rgbstock
According to a 2015 report by MEF (the Mobile Ecosystem Forum) 49 of consumers say a lack
of trust limits the amount of apps they download compared to 37 in 2014
rgbstock
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
hellip say their mobile phone location signal is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
hellip say a picture of them is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
HIGH CONCERN about personal data misuse and LOW TRUST in the research industry existshellip
hellip but does it REALLY matter
rgbstock
A recent survey by JD Power SSI showed that people with high concern POST LESS on social media and are more likely to set their browser
settings TO PRIVATE rgbstock
According to a 2015 report by MEF (the Mobile Ecosystem Forum) 49 of consumers say a lack
of trust limits the amount of apps they download compared to 37 in 2014
rgbstock
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
hellip say a picture of them is
SENSITIVE PERSONAL DATA
Fragile by Agata is licensed under CC BY 20
HIGH CONCERN about personal data misuse and LOW TRUST in the research industry existshellip
hellip but does it REALLY matter
rgbstock
A recent survey by JD Power SSI showed that people with high concern POST LESS on social media and are more likely to set their browser
settings TO PRIVATE rgbstock
According to a 2015 report by MEF (the Mobile Ecosystem Forum) 49 of consumers say a lack
of trust limits the amount of apps they download compared to 37 in 2014
rgbstock
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
HIGH CONCERN about personal data misuse and LOW TRUST in the research industry existshellip
hellip but does it REALLY matter
rgbstock
A recent survey by JD Power SSI showed that people with high concern POST LESS on social media and are more likely to set their browser
settings TO PRIVATE rgbstock
According to a 2015 report by MEF (the Mobile Ecosystem Forum) 49 of consumers say a lack
of trust limits the amount of apps they download compared to 37 in 2014
rgbstock
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
A recent survey by JD Power SSI showed that people with high concern POST LESS on social media and are more likely to set their browser
settings TO PRIVATE rgbstock
According to a 2015 report by MEF (the Mobile Ecosystem Forum) 49 of consumers say a lack
of trust limits the amount of apps they download compared to 37 in 2014
rgbstock
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
According to a 2015 report by MEF (the Mobile Ecosystem Forum) 49 of consumers say a lack
of trust limits the amount of apps they download compared to 37 in 2014
rgbstock
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
The VALUE consumers place on their personal data to businesses
according to a recent study by Orange
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
The proportion of Gen Y providing FALSE information on-line at least
sometimes according to a recent survey by JD Power SSI
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
Today in the research industry participation is a already a
CHALLENGE
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
What value does IMPROVING PARTICIPATION rates have to
the research industryhellip MILLIONS
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
31
High trust (Rating 6 to 7)
10
Some trust
donrsquot know (Rating 3 to 5 dk)
59
Level of trust in market research companies to
protect and appropriately use personal data
Globally few people highly trust the research industry
to safeguard their personal data
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
47
High trust (Rating 6 to 7)
7
Some trust
donrsquot know (Rating 3 to 5 dk)
46
Level of trust in market research companies to
protect and appropriately use personal data
But even less people highly trust SOCIAL MEDIA
companies to do the same
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
But in China Singapore and South Korea 18-34 year olds are just as likely to trust
social media companies with their personal data as research companies
according to the GRBN survey
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
A recent study by GFK showed that trust in market research (49) is TWICE AS
HIGH as trust in marketingadvertising on this issue
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
Also from a trust perspective it is important to maintain the
CLEAR DISTINCTION between marketing and research
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
Personal Data A problem or a massive opportunity for the research sector
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
A problem if the research sector does nothing A massive
opportunity if ACTION is takenhellip
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
Across the globe there is GREAT CONCERN
with how personal data is collected and used
The GRBNrsquos mission is to promote and
advance the business of research by
developing and supporting strong
autonomous national research
associations
38 national research associations representing over 3500 research businesses on 5 continents which generate US $25 billion in annual research revenues
About GRBN
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
The GRBN Building Public Trust Programme
A programme designed to seize the opportunity and help shape the future of the industry
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
trust
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x CHALLENGES
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20
1 AWARENESS needs to be BUILT
Touch sensitive by Pranav Singh is licensed under CC BY 20
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
big-data_conew1 by luckey_sun is licensed under CC BY 20
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
copy GRBN Trust amp Personal Data Survey 2014 datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x TARGETS
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
Increase the level of trust in the research industry
rgbstock
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
Help people identify trustworthy organisations
rgbstock
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
Increase participation rates and decrease attrition
rgbstock
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
Asiakastiedon hyoumldyntaumlmisen muutosohjelman
vaikutus asiakkaisiin 3 x STAGES
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
1
2
3
PANELLISTS
AD-HOC PARTICIPANTS
NON-PARTICIPANTS
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
1
2
3
Planning Working group and client advisory board set-up and
activation
Co-creation of content and messaging with panellists
Research participant advisory board set-up and activation
planning adjustment
4
5
Development of marketing amp communications
Development of transparency and panellist-centricity guidelines
and toolkit
6 Testing global roll-out iteration
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
The FUTURE the research sector needs to EMBRACEhellip
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
rgbstock
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
Is the FUTURE GRBN will help create with a strong
RETURN ON THE INVESTMENThellip
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
rgbstock
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
Supporting the programme is GENEROUS but also
makes BUSINESS SENSE
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
The GRBN Building Public Trust Programme A Time To Acthellip
hellipTOGETHER
rgbstock
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
Thank You
Andrew Cannon Executive Director GRBN
2015 04 16
