Gray Routes – Company Profile2014

Distribution iQ at your Fingertips

GRAY ROUTES

GRAY ROUTES

Company: Gray Routes Innovative Distribution LLP

Directors: Soubhagya Sahoo (IIT-IIM MBA, B.Tech., Ex-HUL Sales CoE)Sapna Patel (Masters, Ex-IIT B startup, Ex-Google Sales)

Sector / Industry focus: IT-SaaS for Retail, Logistics, Pharma, Consumer Goods and related sectors, Distribution Advisory

Web: www.grayroutes.inMobile: +91 77 3838 9572Email: grayroute@gmail.com

gray-routes-innov-ative-distribution

GrayRoutes

GrayRoutesLtd

Gray Routes+

Gray Routes

Mumbai Head Office: 4A9, Gundecha Enclave

Khairani Road, Saki Naka, Andheri (E), Mumbai – 400072

GRAY ROUTES

IntroductionGRAY ROUTES

GRAY ROUTES

Incorporated: April 2013Regd. Office: Royal Palms, Goregaon (E), Mumbai – 400065Employee Strength: 18Corporate Structure: Limited Liability PartnershipJurisdiction: MumbaiRecognition: Top 75 business felicitation in ET Power of Ideas 2012Funding status: Angel-funded by PE and Silicon Valley investors

Overview

• Our mission is to route intelligence into the last mile of distribution leveraging technology to beneficially automate every step

Mission

• To be known as the world’s most innovative (Route to Market) RTM mobility & analytics giant, by intelligently bringing the Market at your fingertips

Vision

• Customer-centricity, Affordability, Accountability, Simplicity for end-user, magical Innovation, Speed of light execution, Possibilities

Values

GRAY ROUTES

Gray Routes – Disruptive Innovation in Route-to-Market

OUR PRODUCTS

OUR USP

GrayFOSTM: World’s first Geo-Visual Sales Force Automation

solution

GrayDROPTM: World’s first Enterprise Delivery Force

Automation & Last mile Analytics

Web & Android/iOS Mobile app + Analytics for Fortune500 & SME firms, transporters & fleet-owners

Android app, Deployment + Analytics for Fortune500 & SME firms

First-Mover in Intelligent GPSDELIVERY FORCE AUTOMATION

Our SaaS innovation enables better city traffic and labor management,

Rural servicing, a carbon-free sustainable environment and

affordable product distribution for all

Others confuse data, we give you plain insights !

BIG DATA powered complex computations on

all platforms, that everyone simply gets

VISUAL analytics rules !

Others just develop, we invent !

WHAT PROBLEMS PEOPLE SUFFER, WE

simply SOLVE ! Patent IPR for the

world to see & trust

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Gray Routes – Product Vision

OUR OTHER PRODUCTS:

GoSTOCKYTM: Novel Smartphone-based Retail ERP, POS Billing & CRM Analytics

Android app + Predictive Retail Analytics for Fortune500: Monthly subscription fees

To make Mobile Vision & Search affordable and integral to most stable and largest physical retail channelOver 400 times bigger than plain e-Commerce !

Visual AnalyticsBig data based predictive analysis

presented visually on a device such that Everyone simply gets it !

Platform Leadership in intelligent distribution infra-sharing space, enabling Rural servicing,

Mobile payments, Better livelihoods& Risk-free yet affordable

Product distribution for new product launches

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OUR SERVICES:

OUR USP: In-depth understanding of complex distribution systems & RTM challenges in emerging markets Thought Leadership and acute analytical strength of team members from IITs and IIMs

Gray Routes – Disruptive Innovation in Route-to-Market

• Our Industry benchmarking of technology initiatives, best practices presented by P&G in Turkey, used for internal project prioritization

• Source: Gray Routes Proprietary knowledge (Internal customer research, Distributor Trade Survey 2013-14)

DMS Advisory: Consulting services on Distributor Management Systems

/ERP design & benchmarking, gap resolutions

• Next-generation Big-data powered store assortment recommendations, routing, visibility analytics for FORTUNE 500 clients

• Analytics dashboard design for FORTUNE 500 & Large firms• Custom Analytics reports and application consolidation framework

Analytics & SW Advisory: Consulting services on Analytics

dashboard design, Mobility Reporting

• Integration with legacy ERP software including Botree, Forum, Stocky, MIDAS• Single button integration with hosted ERP software including SAP,

Salesforce.com

ERP Integration: Integration support for Gray Routes’ products with custom as well as common

Sales ERP packages

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Products & Services: Tech-enabling clients at every level

Retailer

Field Officer

Distributor

Sales Officer-Planner tools

Salesman-Driver Analytics

Distributor ERPRetail ERP

MANAGER

Intelligent Distribution Portal

Salesman/Driver

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Our Clientele

Advisory engagements with leading Fortune 500 and large firms GrayFOS POC & deployment with Proctor & Gamble & several others GrayDrop delivery navi-routing SaaS solution deployed with Vinay

Switches, Shweta Electronics, Pace Projects & Logistics and distributors of some of world’s largest FMCG firms

GrayDrop International deployment with Hilmi trading, Muscat Logistics: Pace Projects & Logistics

“Sahoo designed, developed and deployed the Shakti Distribution Management System which has led to seamless automation and technology integration of the Unify-DMS with our large Rural Shakti

entrepreneur channel. I look forward to the cutting edge solutions that come out of his entrepreneurial venture.” – Manish Tiwary, ED-Sales HUL

“For P&G, we have used the GrayFOS solution, which allowed our sales force to easily see white spaces on their smartphones – allowing us to easily know where to add coverage, Add new customers by easy capture of details along with geo-tagging, Geo-tagging of current customers to effectively plan routes..

Thereon, the delivery tracking application proved to be very useful to guide all retail delivery compliance” – Project Head, P&G India

“We are working on some of the problems you guys work on already and have already developed – Great to connect. Looking forward to our collaboration” – CEO, Delhivery

Distributors of

And more …

TestimonialsSundargarh Truck

Owner’s Association

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Our Investors

Marquee investor from Private Equity - (The Carlyle Group)

Current Investors include key industry experts from computer hardware and software sectors

Advisors include key industry experts from management consulting – Jeyadev Parthasarathy (Korn Ferry)

Advisors include senior leaders and Board members in other SW MNCs – Sridhar Manthani (Ex-Nvidia director)

Investors belong to

Tech Partner:

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Who we are

Soubhagya Sahoo, CEO and Co-Founder• Won India her first GOLD medal at 18 yrs, in International Chemistry Olympiad (IChO 2001)• Joined NVIDIA from IIT KGP, where he designed Display chips for Tesla/Tegra GPUs, leading

international teams in USA, Taiwan on world-class hardware design and verification efforts• Among top 2 in IIM A entering batch (2008) – finalist in Aditya Birla/OP Jindal scholarships• Led Unify-ERP and Shakti Mobility projects as National Project Manager for HUL in previous role• Leads overall company vision, technology, product strategy, finance, consulting and marketing

Sapna Patel, Co-Founder• Resourceful startup leader with multi-industry experience across education, online sales & marketing,

non-profit sector, retail and finance• As VP, Strategic Alliances for IIT Powai-based Education startup Inopen Technologies, she allied with

top Google Execs to host India’s first Google EdTech-Google App for Education Conference• Starting her career in Sales services with Google, she also advised global organizations such as Teach

for India, Teach First UK on their Digital Strategy and Fellowship Programs• Leads services strategy, and operations including legal, business development, alliances and human

resources for Gray Routes

Gray Routes was seeded in 2012 out of the felt pain point of poor UI and disregard of end-user convenience on GPS-enabled consumer products, leading to minimal industry adoption despite huge potential as a productivity solution. Our experience leading disruptive sales, engineering innovation and training projects at HUL, NVIDIA, Google, and TFI led to incorporation of Gray Routes in April 2013, with a clear enterprise mobility and distribution solutions focus.

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Our Team

Gray Routes has disrupted the traditional workplace with an innovative concept called Lazy Mondays, built around a spirit of comradeship and leadership in competitive team games. Behavioral skills sessions, True focus on Learning & Development and a continuous sense of engagement at the workplace is one of the secrets behind our high-energy workplace and high-quality output.

2014 Team Strength: 18Colleges: IIT-KGP, IIT-R, DAICT, NIT, VIT, IIM A,I & ShillongWork-ex: Google, HUL, Infosys, TFI, Nvidia, SalesForce.com

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Media

POSTS

A life-saver for Transporters, Truckers & Fleet-owners world-wide - Linkedin

Why e-Commerce is like delivering an infant ! - Linkedin

Nielsen suggests R&D reason behind CPG launch failures. Here is the real reason - Linkedin

Looking beyond Automating just the Sales Force - Linkedin

In the Zone – Official Blog

Lever-age in Rural Distribution – Official Blog

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Why clients want us?

Expertise of creating and rolling out India’s largest Mobility Project spanning across over 55000 users in 400 towns and most number of Distributor-ERP projects

Architected all-India retail customer segmentation and next-gen iQ projects for HUL

Consumer insights and deep understanding of end user adoption integrated into the products

We use the best engineering and data analysis talent to create cutting edge solutions using geo-location and image recognition

Client can bring down number of external stakeholders in a complex project rollout to just one – simplification !

Project risk is controlled through successful pilot prework at client site and post deployment support solutions

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Industry-leading in-depth understanding of RTM implementation challenges

Innovative, First-to-Market with novel Mobile-based solutions

Highly Experienced team with track record of several successes !

Successful POCs with P&G and deployed with existing FORTUNE 500 base

Active interest from domestic/international firms in Morocco/Dubai/Spain/Philippines/USA – International Traction

World-class IPR based on adaptation of latest mobile APIs and mobile sensors

Best-in-class user/transaction authentication model (patent pending)

High-growth and immediate returns from enterprise mobility & analytics

Why should you partner with us?

Thank You

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