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Presentation to the 7th Annual North Carolina Philanthropy Conference in Durham.
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GOVERNMENT RELATIONS 101 FOR NON-‐PROFIT FUNDRAISERS AND EXECUTIVE DIRECTORS
Presented by Derwin Dubose North Carolina Philanthropy Conference Durham, NC August 11, 2011
2011 CUTS TO NONPROFITS
• 10% • 12.3% • 20% • 22% • 46% • 87%
• $5 million
• Eliminated
ABOUT DERWIN DUBOSE
• Lieutenant Governor, State Treasurer • North Carolina DemocraNc Party
• Ronald McDonald House ChariNes
• ConservaNon Trust for North Carolina • State Employees Combined Campaign
CLASS OBJECTIVES
• FoundaNons for government relaNons • Art of relaNonship building for advocacy work • AddiNonal resources for legal compliance, grants, and communicaNons
FOUNDATIONS FOR GOVERNMENT RELATIONS
INFRASTRUCTURE
• Board Approval • Legal Review – 1976 Lobby Law – 1990 IRS RegulaNons – OMB Circular A-‐122 – State Statute on Lobbying and Ethics
FOUNDATION
• Case Statement • LegislaNve Liaison or Lobbyist • Surrogates • Advocates or AcNvists • CommunicaNons
MOVES MANAGEMENT AND THE ART OF RELATIONSHIP BUILDING
“We take a series of iniGaGves or ‘moves’ to develop each prospect's awareness of, knowledge of, interest in, involvement with, and commitment to the insGtuGon and its mission.”
David Dunlop ReNred Senior Development Director, Cornell University
MOVES MANAGEMENT
• IdenNficaNon – Champions – Decision-‐makers
• Research – Lawmakers – Process – Timing
MOVES MANAGEMENT
• CulNvaNon – Use surrogates – IniNal meeNng – Ask for advice – Role of poliNcal staff
MOVES MANAGEMENT
• SolicitaNon – Clear, succinct wri\en ask – Specifics (amount, use, why) – Refute opposiNon – What’s in it for them?
– Timeline
MOVES MANAGEMENT
• SolicitaNon – Follow-‐up by advocates/acNvists – Lobby Days/AcNon Days
MOVES MANAGEMENT
• Stewardship – Annual awards – Thank you notes from advocates/acNvists – Press – Follow-‐up meeNngs
APPLYING BEST PRACTICES FOR GOVERNMENT RELATIONS WORK
“In theory, there is no difference between theory and pracGce. In pracGce, there is.”
Yogi Berra
CASE STUDY
• Read the news alert. • Using what we have learned, give advice to the Museum of the Black Belt.
• 10 minutes unNl report.
SPECIFIC RESOURCES FOR GOVERNMENT RELATIONS
NEXT GEN ADVOCACY BLOG • Guide to federal technical and legal issues • NC lobbying and registraNon guidelines • NC Ethics Commission guidelines
• NC legislaNve process • Local government relaNonships
• InformaNon on obtaining government grants
NEXT GEN ADVOCACY BLOG
• This presentaNon • Blog posts about the ideas presented today • PerspecNve from accomplished contributors
iCONTACT NONPROFIT WORKSHOP
Friday, November 11th 10:45 AM -‐ 3:30 PM Morrisville, NC [email protected]
Designed for North Carolina non-‐profits taking advantage of free email markeNng as part of their 4-‐1s Corporate Social Responsibility Program.
