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presentation at Interact 210
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Mitratech Holdings, Inc. Confidential Material
Governing Social Media: How to Monitor, Manage and Make the Most of Employee Use of Social Media
Interact 2010The Legal and Compliance Technology Forum
Mitratech Holdings, Inc. Confidential Material
Our Panelists
Doug Cornelius
Chief Compliance Officer
Kathleen Edmond
Chief Ethics Officer
Janice Innis-Thompson
SVP & Chief Compliance Officer
Scott Giordano
Director of Product Marketing
Mitratech Holdings, Inc. Confidential Material
Social Media Usage - Individuals
Facebook statistics: 400M active users worldwide 35% of the U.S. are members 100M log in via mobile devices 3M active pages Average users have 130 friends and spend 55
minutes per day
Twitter: 75M accounts; 10-15M active Growth peaked at about 7.8M per month
Mitratech Holdings, Inc. Confidential Material
How Much Damage Can You Do With 140 Characters?
Mitratech Holdings, Inc. Confidential Material
Poll
How many have a Social Media policy?
How many are planning on implementing one in the next year?
Mitratech Holdings, Inc. Confidential Material
Social Media Usage – Companies
Facebook: >1.5M local companies have an active fan page
Social media adoption by small businesses doubled from 12% in 2008 to 24% in 2009.
• Source: MarketingVox.com
LinkedIn: 45M users in 150 industries• Source: TechCrunch
By 2011, enterprise microblogging will be a standard feature of 80 percent of social software platforms on the market.
• Source: Gartner
Mitratech Holdings, Inc. Confidential Material
Managing Compliance: Necessity
Does your organization need a Social Media policy?
Consider: Social Media is still media Communication via Social Media needs to be
consistent with internal policies Need to apply compliance principles Industry examples: healthcare, pharmaceuticals,
banking FTC blogging rules
Mitratech Holdings, Inc. Confidential Material
Managing Compliance: Foundations
How and where do you start the process of managing Social Media?
Factors: Goals of the policy To whom does it apply? Implementation challenges
Mitratech Holdings, Inc. Confidential Material
Working Together
How do you get various stakeholders (such as Legal, HR, IT, Marketing and Compliance) to participate in crafting a social media policy?
Some approaches: Discuss potential dangers from having no policy
(Google “social media gaffes” for examples) Identify compliance requirements that are particularly
susceptible to social media (privacy, discrimination, tax-exempt status)
Identify potential advantages of the policy
Mitratech Holdings, Inc. Confidential Material
Benefits vs. Drawbacks
What benefits has your company received from Social Media?
Benefits: Low cost per thousand Recommendations by customers tend to be the most
effective
Mitratech Holdings, Inc. Confidential Material
Benefits vs. Drawbacks
What have been the drawbacks?
Drawbacks: Easy to say the wrong thing Need to localize, especially for international use Need to save for use in litigation down the road
Mitratech Holdings, Inc. Confidential Material
Balancing Evangelism and Compliance
How do you balance employees’ evangelism of your company with the need to stay in compliance ?
Examples: Department of Defense – security vs. getting the
message out What happens when an employee’s SM activity
becomes associated with their off-hours “persona”? Blowback from employee’s activities—how do you
protect the company and your brands?
Mitratech Holdings, Inc. Confidential Material
Instituting Controls Over Social Media
How do you institute controls over Social Media? Policy: the driver Procedures: the checklist Guidelines: inform the process Training: educate the staff
What role does technology play? So-called “data loss prevention” or DLP Brand protection
Mitratech Holdings, Inc. Confidential Material
Sector-Specific Regulations
How does Social Media affect compliance regulations in your sector?
Examples: REITs Retail Financial Services
Mitratech Holdings, Inc. Confidential Material
SOX, HR, and Other Regimes
How do you address non-sector specific compliance, such at SOX, HR and other regimes? SOX: implied IT security controls; “whistleblower”
protection HR: need to prevent discrimination; hostile work
environments Privacy/Intellectual Property: very easy for data to
“leak” out Litigation/FRCP: preserving Social Media data for
future litigation
Mitratech Holdings, Inc. Confidential Material
Some Final Thoughts
By 2011, enterprise microblogging will be a standard feature of 80 percent of social software platforms on the market.
• Source: Gartner
Social Media CAGR, 2009-2014: 34%• Source: Forrester
Mitratech Holdings, Inc. Confidential Material
Some Final Thoughts
Mitratech Holdings, Inc. Confidential Material
Sample Policies
Sample policies:
http://www.compliancebuilding.com/about/publications/social-media-policies/
Mitratech Holdings, Inc. Confidential Material
Questions and Answers