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Jon Hibbitt – Web Analyst@jonhibbitt@sitevisibility
My Storyhttps://uk.linkedin.com/in/jonhibbitt
http://www.travelandleisure.com/articles/the-goring-footmen-tasks
The Teamhttp://www.sitevisibility.co.uk/about-us/team/
Who We Supporthttp://www.sitevisibility.co.uk/about-us/team/
Sitevisibility’s Internet Marketing Podcast
@jonhibbitt
http://www.sitevisibility.co.uk/blog/2015/02/09/enhanced-ecommerce-tracking-google-analytics-internet-marketing-podcast-283/
What Is Google Tag Manager?http://www.lunametrics.com/blog/2016/02/15/what-is-google-tag-manager/
Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags --
including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and
without needing to edit your website code.
Citation: Google – October 2012
Get these serious money saving, productivity boosting benefits:
Quickly and easily update tags and code on your site or app with a few clicks
Deploy, test and debug tags and code in minutes not days or weeks
Make more money from your online shop using Google Analytics Enhanced E-Commerce Reports
https://support.google.com/tagmanager/answer/6106924?hl=en
74+ Tools Ready To Go With A Few Clicks
Enhanced Ecommerce
https://support.google.com/analytics/answer/6367342?hl=en#access
Enhanced EcommerceShopping Behaviour
http://www.sitevisibility.co.uk/blog/2015/02/09/enhanced-ecommerce-tracking-google-analytics-internet-marketing-podcast-283/
Enhanced EcommerceMobile Shopping Behaviour
Enhanced EcommerceCheckout Behaviour
Plugins can save time and money implementing Enhanced Ecommerce:
Magento: http://www.anowave.com/marketplace/magento-extensions/magento-google-tag-manager-enhanced-ecommerce-ua-tracking/
WordPress: https://en-gb.wordpress.org/plugins/enhanced-e-commerce-for-woocommerce-store/
Enhanced EcommerceProduct Performance
Tracking Customer Interactions with Events In Google Analytics Via GTM
http://www.lunametrics.com/labs/recipes/
Save time and track customer ‘Events’ in GA with minimal effort:
Clicks on file downloads
Clicks on outbound links
Contact links
YouTube video tracking
Scroll tracking and engagement timing on pages
Listening for AJAX Responses.
Custom HTML tags let you include your own custom JavaScript codes
Track Vimeo or YouTube interactions
Track Weather data
Track SEO SERP Bounce
Track Copy Text Recipe
Track Facebook ‘Likes’
Track ‘Engagement’ Timings
Track Scroll Depth
Track Exit Intent
https://www.analyticsmania.com/google-tag-manager-recipes/
http://www.lunametrics.com/labs/recipes/
Google Analytics App:
Free
Automated Insights
Android and iOS
Actionable if you configure Goals
https://pedromatias.co.uk/google-analytics-assistant-for-mobile-apps/
Install Tag Manager
Start tracking important stuff
Join the community
Come to Events
Make more money
https://www.google.co.uk/analytics/tag-manager/
Getting started is this simple:
Create a free Google Account
Create a free Google Tag Manager Account
Create a Google Analytics Tag
Ask your developers to add the GTM Container Code to all your pages
Preview and Test your tag, then publish it!
Done
