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THIS PROJECT IS A RESULT OF COLLECTIVE EFFORTS PUT IN BY GROUP
INTRODUCTION
• Google is a widely search engine that uses text
matching techniques to find the web pages that are
important and relevant to user’s search
• The word Google comes from the misspelling of word
googol which refers to 1 followed by 100 zeros.
• The company is running millions of server worldwide.
Larry Page
Co-Founder & President, Products
Sergey Brin
Co-Founder
HISTORY
• Google began in January 1996 as a research project
by Larry Page and Sergey Brin when they were both
PhD students at Stanford University in California.
• The Initial public offering took place on August 19,
2004, raising $1.67 billion, implying a value for the
entire corporation of $23 billion.
• The company is listed on Nasdaq and London stock
exchange
VISION AND MISSION
The Vision To make search engines so powerful they would understand
"everything in the world".
The Mission To organize the world's information and make it universally
accessible and useful.
The FocusGoogle continues to focus on innovation and on the user
experience.
• Non-traditional cross-sectional structure.
• Employees are mostly accountable to themselves.
• Encourage employees and managers to work directly with each other, instead of through more formal channels.
• Instead of setting goals for them, Google’s management helps their employees meet the objectives that the employees set for themselves.
• The structure promotes corporate transparency because employees are able to witness and contribute to the leadership function.
ORGANIZATIONAL STRUCTURE
PRODUCTS
Web SearchMaps
Ride FinderAnalyticsDirectory
Google MiniSMS
Search Mash
AdvertisingAdSenseAdWordsAudio Ads
Click-to-CallGrantsTV Ads
Standalone ApplicationsAdWords EditorGmail Notifier
Hello PackPhoto Screensaver
PicasaSecure Access
GTalkSketchUp
Desktop ExtensionBlogger Web Comments
Browser SyncDashboard Widgets
Send to PhoneToolbar
Communication & publishing
3D WarehouseBlogger
Calendar, Docs& SpreadsheetsGmail, Orkut
YouTubeReader
Mobile ProductsBlogger Mobile
CalendarGmailNews
iGoogleReader
Maps Mobile
COMPETITIVE ZONE
• Most famous work environments in the world.
• Flexible work time and bonuses.• Facilitate a work environment that
caters to innovation.• Common café for all employees.
MOTIVATION
SWOT ANALYSIS
• Brand equity
• User friendly
• The most efficient
search engine
• Wide range
offerings
• Different Languages
• All the products not
known to the
consumers
• Over dependence on
contextual advertising
for revenue
• Differentiate between
content
STRENGTHS WEAKNESSES
• Search continues…
• Today is the world of
computer literacy
• Mobile technologies add
another opportunity.
• Cheaper global
telecommunication costs
open new markets
• Legal issues about
information stores
• Threats from core
competitors (developing
search engine)
• Changing user preferences
OPPORTUNITIES THREATS
SUPPLIER POWER: LOW• Supplier concentration is low
BUYER POWER: STRONG• Product differentiation is low• Users of search tool are becoming more sophisticated &
demanding other services are also free
BARRIER TO ENTERY- MODERATE• Entry barriers due to brand identity & scales is high
PORTERS FIVE FORCE MODEL
COMPETETIVE RIVARLY: MODERATE• Product differentiation is low• Few players relatively small size industry growing at
rapid pace• No rules and regulation• Switching cost is zero• Brand identity
THREAT OF SUBSTITUTION- LOW• Switching cost is low• Technology require extremely skilled staffs• Users are demanding more services & complexity
MILESTONES• 1998 -- Google named Top Search Engine
And within no time, in December, Google.com topped PC Magazine’s list of top search engines on the Internet.
• 2000 -- Google supports 10 languagesApart from English, added 10 additional languages: French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian & Danish.
• 2004 -- Gmail, Orkut are bornThis was an important year for Google, as It launched Gmail on April 1, 2004 -no April Fools joke -and its own social networking website, Orkut - currently at No. 2.
• 2005 -- Google Maps, Earth, Talk, and more...Google launched Google Maps and Google Earth for navigation. This was also the year when Google Talk.
• 2006 : In 2006, Google bought YouTube.
• 2007 : Gmail for everyone, AdSense for MobileGmail was finally made available for everyone by Google - until then it was only an invitation-based email service. AdSense , support for mobile platforms. Google also acquired Postini, a crucial stepping stone for greater security for cloud-based services.
• 2011 : In a move that could transform the company yet again Google entered into an agreement to acquire the mobile phone maker Motorola Mobility for about US$12.5 billion.
TRANSITION FROM 2001-2011
• Executive change• Revenue• Profits• Employees• Products• Principal competitors• Rank among all Web sites• Companies acquired• Mobile initiative• Market share
FAILURES Google’s downloadable Web accelerator launched in
2007 had some deal breaker and privacy issues for E.g.- It prevented users from downloading videos Google axed it in 2008.
Google page creator was a tool to help users to create web page ,which were hosted on Google's server Google had to axe the product in 2008 because it concentrated more on Google sites.
Google came out with Google videos but users found it too expensive to download it.
In 2006 Google came out with Google wave an app which provided services like instant messaging and social media but users found it over complicated and failed to ride the wave