Company Profile

SUBMITTED TO

Niaz Patwary

Fariha Tabassum-1020004030

Anika Rahman- 1020838030

Nusrat Zorin Khan+ 1020004030

INTRODUCTION

Larry page and Sergey Brin

•Google began in 1996 , as a research project by Larry Page who was soon joined by Sergey Brin , two Ph.D. students at Stanford University

•Back-Rub

•Company was first incorporated as privately held company on September 7, 1998

Previously named

The Vision

• To make search engines so powerful that they would understand "everything in the world".

The Mission

• To organize the world's information and make it universally accessible and useful

PRODUCTS AND OFFERINGS

Google search applianceGoogle Premier Edition

INDUSTRY ANALYSISGoogle generates revenue through two programs: highly targeted advertising and online search services.

This is the Pay Per Click advertising program offered by Google.

Website publishers earn a portion of the advertising revenue for placing Google sponsored links on their site.

SWOT Analysis

STRENGTHS•Speed and Simplicity•Search engine interface to different languages•Localized searching

WEAKNESSES•Dependent•Low level accuracy•All the products are not known

THREATS•Competition•Loss of simple and user friendly interface

OPPORTUNITIES•Ability to merge with already existing mass market•Increasing usage of google.com

INTERNAL

EXTERNAL

2008 2009 20100

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

Chart Title

Total revenue Gross Profit Net Income

FINANCE

13.00%

20.10%

13.60%

53.30%

GoogleYahooMSNOthers

GLOBAL MARKET SHARE (SEARCH ENGINE)

COMPETITOR ANALYSIS

MARKETING MIX(PRODUCT)

GOOGLE

GOOGLEMAPS

GOOGLE FINANCE

GOOGLE

EARTH

GOOGLE

NEWS

GOOGLE CHROM

E

GOOGLE PRODUCTS & EVOLUTION

GOOGLE

Google Calendars

Picasa

Google Reader

Gmail

Google talk

You tube

Orkut

MARKETING MIX(PRICE)

•List price ranging from 5 cents to $50

MARKETING MIX(PLACE)

•INTERNET

MARKETING MIX(PROMOTION)

•Word of mouth

•Magazines

•Public Relations

•Demo slam

MANAGEMENT

Google Management

HUMAN RESOURCE MANAGEMENTOrganizati onal Chart

Name Designation

Dr. Eric Schmidt Chairman of the Executive Committee and Chief Executive Officer

Larry Page Co-Founder & President, Products

Sergey Brin Co-Founder & President, Technology

Omid Kordestani Senior Vice President, Global Sales and Business Development

Alan Eustace Vice President, Engineering

•Recruitment and selection

•Training and development

CURRENT NEWS/EVENTS

• Google and Microsoft

• Artificial Intelligence

• YouTube

• Revolutionizing television commercials

CONCLUSION

Since 1998, Google has grown by leaps and bounds. From offering search in a single language, it now offers dozens of products and services including various forms of advertising and web applications for all kinds of tasks in scores of languages. And starting from two computers computer science students in a university dorm room, it now has thousands of employees and offices around the world

ANYQUESTIONS