nderGoogle Tools for Business

Copyright 2010 - Alan Glazier, OD, FAAO - All Rights Reserved

Search Engine Tools

Google Web Search

• 100 Billion Search Queries Per Month• Most Used Search Engine on the Internet– PageRank– Snapshots; Index PDFs, Word Docs Etc– SEO– Multiple Language Search

Google Image Search

• Image Search Engine• Results Based on Filename of Image• Can Also Purposefully Upload Your Own Image

to Be Available In Google Image Search

YouTube

• Free Video Sharing Website

Google + “Local” Tab

• Type in an Address and Google + Shows You Service Businesses and Associated Zagat Score

• Peers Can Write Reviews Which Show As Recommendations (Get Recommendations From Those You Know Over Those of Strangers)

• You MUST Have a Google + Page to Benefit

Google “Maps”

Google “Maps” for Mobile

• Google “Search” for Mobile

Google Insights for Search

Advertising, Sales, Shopping and Coupon Tools

Google “Offers” – Groupon Competitor

• Groupon-Like Offers

Google “Wallet”

• Mobile Payment System• Allows Users to Store Debit Cards, Credit Cards, Loyalty Cards and Gift Cards• Allows Users to Redeem Sales Promotions on Mobile Phone• All Major Credit Cards• Currently, No Charge to Users or Merchants and Profits By Providing Sponsored Ads

Google Wallet

• Security– Pin– Additional User Security– Stores Encrypted User Information on a Chip– Android Device Can Be Locked Too– Wallet Device Must Be In Proximity to a PayPass Reader– Additional Transactions Require PIN to be Entered Again

Google “Shopper”

• Will “Push” Offers to Users Phone– Today’s Offers: Single Offer Redemmable for

Discounted Goods or Services in Their Area– Nearby Offers: Offers That Nearby Businesses

Have Submitted Through Google Places

Google Merchant Center/Google Shopping

• Database Into Which Any User Can Add Almost Any Type of Content

• Text, Images etc• If Google Finds it Relevant, Content May

Appear On Shopping Search Engine, Google Maps or Even Web Search

• Structured to be Like “Craigslist”

• Attract more potential buyers. Google Shopping helps you to reach shoppers while they are searching for items to buy on Google.

• Control your product information. With Google Shopping, you can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

Google “Adsense”

• Earn revenue by showing relevant and engaging ads alongside your online content

• Delivers Text-Based Google AdWords Ads Relevant to Site Content Pages

• Places Banner Ads on Websites

Google “Adwords”

• Advertise in Sponsored Links Next to Search Results

• Boost Website Traffic and Sales• Pay-per-click, per impression or “cost per

mille”• One Headline Consisting of 25 characters and

Two Additional Text Lines Consisting of 35 Characters Each

Adwords “Express”

Business and Communication Applications

Google “Translate”• Instantly Translate from Any Language• Use In Exam Room to Communicate With People of Other Cultures• Instantly Impress With Your Technology and Acumen, and If Behind the

Phoropter They Don’t Even Have to Know

Google “Voice”

• Free Voice Communication System• Provides Phone Number• Phone Number Can Be Forwarded to

Simultaneously Ring up to 6 Other Phone Numbers

• Unified Voice Mail Service• SMS• Free Outgoing Calls via “Click2Call” and 3rd Party

Dialers

Google Voice

• Maintained in a Web Based Application• Free PC-to-Phone Calling in North America

and PC-to-PC Calling Worldwide• Domestic and Outbound Calls to US and

Canada are Free from US and Canada and $.01 per Minute Elsewhere

Google Voice Features

• Voicemail• Free Txt Msg• Call History• Conference Calling• Call Screening• Call Blocking• Voice Transcription to Text of Voicemail Msgs– Audio Voicemails, Missed Call Notifications and/or Txt Msgs

can be Transcribed and Forwarded to Email Account of Users Choice

Google Apps for Business a.k.a.“Going Google” a.k.a. Google “Drive”

• Enables Your Company to Move Into “Cloud”• Access Everywhere• Safer than Hardware re Crashes• BIG Push to use Google + as Web Based

Collaboration Tool• Hold Face-to-Face Meetings Across the World• Share Updates With Colleagues• Work on Presentations Etc Together in Real Time

Google Drive

• Online Backup Service and Storage Space• Connected With Google Docs

Google Apps for Business

• Business Ready– $5 per user per month– 25 Gig Inbox– 5 Gig Drive Storage (upgradable)– Custom Email Addresses– Unlimited Users– Video Chat– Calendar– Document Editing– Business controls– 24/7 Customer Support– 99.9% Uptime Guarantee

Google Apps for Business

• Vault adds– Business-Critical Data Archiving– Data Retrieval for Investigation– Company-Wide Data Discovery and Export

Google Apps for Business Meets Google +

• When Posting on G+, Can Mark Post as “Restricted”, Creating Corporate Social Network

• Use “Hangouts” as Video Conferencing Software• Can Join a Multi-Way Video Chat via Hangouts

Directly from Gmail• Can Share Google Docs in Your Hangout and Edit

Real-Time• Can Send a Calendar Event With Direct Link to the

Hangout

Gmail

• Free Webmail Email Service• Abundant Storage• Intuitive “Search Based” Interface• Mobile Access and Google Talk Integration

Google Calendar

• Free Online Calendar• Gmail Integration• Calendar Sharing• “Quick Add” Function Allows Inserting Events

Google Calendar

• Android App Enables You to Sync and Manage All Calendars Directly From Your Mobile Device

• Collaborate on Events• Use Keyboard Shortcuts for Ease– Type “C” to Create a New Event– Type “D” to Display Your Calendar in Day View– Type “N” to View Next Date Range

Google Calendar

• Enable “World Clock” to Synchronize Meeting Times for Other Time Zones

• Create a “To Do” List Which Appears Right Next to Your Calendar

• Customize Notification Settings

Google “Docs”

• Document, Spreadsheet, Drawing and Presentation Application

• Able to Collaborate and Publish As Well• Integrated into Google Drive

HelloFax• Have Docs on Your Computer? – Fax Them From Drive• Waiting For a Fax? Have it Sent to Your Doc Folder and Access From Anywhere

Docusign• Share Documents That Need Signatures• Add Your Signature to 15 Documents for Free

Community Based Networking Tools

•

My Circles

Google+ Ripples

• Google+ Ripples creates an interactive graphic of the public shares of any public post or URL on Google+ to show you how it has rippled through the network and help you discover new and interesting people to follow.

• Ripples shows you:– Who has publicly shared a post or URL and the comments

they’ve made– How a post or URL was shared over time– Statistics on how a post or URL was shared

Hangouts

• Video Chat Room• Allows Up to 10 People In

Hangout Specialized Apps

• Cacoo – Create Mind Maps, Collaborate on Diagrams and Work on Projects

• SlideShare – Create Slideshow Presentations and Share Them With Others in Hangout

• ConceptBoard – Giant Whiteboard in Hangouts Where Everyone Can Just “Dump” Ideas to View

• ScreenShare – Click “Screenshare” at the Top of Your Screen and Do Tech Support With Friends, Family or Colleagues

Other tools Google is looking at to associate you with:

Search plus your world

Google “Groups”

• Discussion Service and Archive– Join a Group– Make a Group– Publish Posts– Track Favorite To[pics– Write a Set of Group Web Pages Updateable by

Members– Share Group Files

Google + Events

• Great Way to Document an Event• Create an Event• Share With Your Google + Friends• Don’t Have to Sign Up for Google + To Get the Invite• Send Messages to Specific Guests Instead of Whole

Lists• Attendees Can Share Photos Live As They Happen

During Event by Enabling “Party Mode” in Google + App, Look At Photos and Download All Photos With Just One Click

Store Photos in Google + Cloud Automatically

• Great Way to Ensure You Never Lose an Image• Enable “Automatic Upload Feature on iPhone

or Android• Every Pic you Take Automatically Stored in the

Cloud• Can Set Sharing to Include or Exclude People

Google + Communities

Geolocation Tools

Google “Latitude”

• Put Emails of Friends/Family or Colleagues• Their Location Shows on a Map

Google “Panoramio”• Add Photos• Tag Them With Keywords, Text and Links so Your Business Becomes Part of Google’s

Business 3D Landscape

Google Now

• Intelligent Personal Assistant• Natual Language User Interface to Answer

Questions, Make Recommendations and Perform Actions

• Passively Delivers Information to the User That it Predicts They Will Want Based on Search Habits

Google Now

• Specialized Cards– Activity Summary (Walking and Biking)– Birthday– Events– Flights– Movies– News– Next Meetings– Places– Public Alerts

Office and Organizational Tools

Google “Cloud Print”

• connects your printers to the web. • can make your home and work printers

available to you and anyone you choose• works on your phone, tablet, PC, and any

other web-connected device you want to print from.

Google “Scholar”

• Indexes Full Text of Scholarly Articles• Peer Reviewed Online Journals of Europe and

US

Google Business Solutions

• Feedburner, Adwords, Adsense, Analytics, Enterprise Search Solutions, Google Apps, Google Local Business Center, Google Merchant Center, Google Trusted Stores, Postini, Google Webmaster Central, Google Ad Manager, Google Maps, Google Website Optimizer, Google Site Search and Google Friend Connect

Marketing Benchmarking and Monitoring Tools

Google Analytics

• Traffic Statistics Generator for Defined Websites

• Adwords Integration• Optimize Campaigns• Analyze Website, Blog or Video Traffic• Dashboard Presentation of Data and Graphs

Over Specified Time Periods

Google “Alerts”

• Email Notification Service• Sends Alerts Based on Chosen Terms

Whenever There are New Results• Available for News and Video As Well

Google “Trends”

• Find Keywords and Related Search Terms as They Trend Over Time

• Learn How People Are Using Google To Find the Products and Services You Hope to Be Found For

Google Correlate

• Find searches that correlate with real-world data

• find terms that vary in a similar way to your own time series, enter your data using the link above. Or take a look at these examples to see which search terms:

• …are more popular in winter• …were most likely to be issued in 2005• …match the pattern of actual flu activity

Google Correlate

• Search terms are often popular in some states and less popular in others. To find terms whose pattern of activity across the United States reflects your own US states dataset, enter your data using the link above. Or, you can find terms correlated with:

• …the state's latitude• …being in New England• …annual rainfall in the state

Other Helpful Tools . . .

Google “Schemer”

• Find New Things to Do In Your City• Share With Friends and Locals• Great if You’re In a New City for a Night and

Want to Explore

Custom Google Maps for Personalized Navigation

• Add Addresses Relevant to Your Life• Toss in New Addresses of Businesses or Places

You Like• As You Discover New Places, Add Them• Share With Family/Friends

Google “Specialized Search”

• Blog Search• Custom Search – create customized search

experience– Allws Creators to Select What Websites Will be

Used– Eliminates Unwanted Websites or Info– Can Attach it To Your Blog or Website

• Patent Search

“Speak to Tweet”

• Telephone Service in Collaboration With Twitter

• Allows Users to Phone a Specific Number and Leave a Voicemail

• A Tweet is Automatically Posted on Twitter With a Link to the Voice Message Stored on Google’s “Say Now”

• Used in the Egyptian Revolution

Did You Know . . . .

• Can Use Search Bar as a Calculator?• Dictionary Definitions – Use “Define” before Query ie “Define Philosophy”

• Synonym Search – Use Tilde Sign Before Query

• Can Use as Unit Conversion Tool– i.e. Type in Search Tool “10.5 cm in inches”

Did You Know . . .

• Local Business – “Italian Food 20850”• Movie Showtimes – “Movies 20850”• Trip Planning – “American Airlines 253”• Currency Conversion – “150 E in USD”• “Fill in the Blank” Feature– Add Asterisk (*) at the part of the sentence you

want finished into search box i.e.“Isaac Newton Discovered *”

Did You Know . . .

• Track Packages Via UPS, Fedex, USPS by Typing Tracking Number Directly Into Search box