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Brief introduction about Google Analytics and Webmaster Tools. Read information about Web Analytics and wtools.
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Use and Importance of Analytics & Webmaster Tools in SEO Process
Bounce Rate Avg. Time on Site Visits Page Views Traffic Sources
◦ Direct◦ Referring ◦ Search Engines
Dashboard Visitors
◦ Map Overlay◦ New vs Returning◦ Visitor Trending
Traffic Sources◦ Keywords
Content◦ Top Landing Pages
Goals
First Click
Second Click
These are the keywords your customers used to land on your website.
This can help you extensively to
understand factors like which search
engines they came from or is the traffic
from your google adwords or organic
Sitemap.xml should be present for every site
Links to Your site and Internal links need to review
Review and rectify crawl errors, if found Review HTML Suggestions (Remove Short
Title, Meta Error) Review Site performance
Thank You!