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shushant: Shushant Jha, an expert in Pay Per Click advertising and Analytics is talking about how analytics can be usoed to improve over all website performance
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Introduction to Web Analysis
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Web Analytics is the objective tracking, Collection,
Measurement, reporting and analysis of quantitative internet
data to optimize websites and web marketing initiative
Avinash Kaushik
www.omlogic.com
Web Analytics- Steps
• Steps in effective web reporting (RADAR)• Report- use the right tool• Analyze- distill the data you need• Decide- Take out inferences from the data• Act- adjust your approach based on results• Reaction: Monitor your reaction
Common Analysis
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Dash BoardsLanding Page performanceSearch
Keyword Reports
Analysis
Other Opportunities
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Google Analytics Maximized
Effective Analysis
Rules of Web Analytics
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““Always Be Testing””
#1
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“Don’t get caught up in the numbers. Look
at the TRENDS”
#2
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“Setup a reporting scheduleand track key metrics”
#3
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“Set Goals”#4
• Continuous improvements of web analytics Goal• Be sure of what to measure and why to measure• Identify the type of your website. It may be any one of them
• E-Commerce Site• Content Site• Lead Generation Site• Self service Site
• Test and Implement improvement strategies• Competitive analysis should be done to get clear picture• Use other tools like ComScore and HitWise along with your
traditional tools like Google Analytics
Things to Remember
Thank You!
Questions Please!
Email: [email protected] | Phone: +91-11-47052803/9711789153
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