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Deeper Analysis, Higher ROI Shushant Jha April 24, 2009 www.omlogic.co m

Google Analytics

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shushant: Shushant Jha, an expert in Pay Per Click advertising and Analytics is talking about how analytics can be usoed to improve over all website performance

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Page 1: Google Analytics

Deeper Analysis, Higher ROI

Shushant JhaApril 24, 2009

www.omlogic.com

Page 2: Google Analytics

Introduction to Web Analysis

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Web Analytics is the objective tracking, Collection,

Measurement, reporting and analysis of quantitative internet

data to optimize websites and web marketing initiative

Avinash Kaushik

Page 3: Google Analytics

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Web Analytics- Steps

• Steps in effective web reporting (RADAR)• Report- use the right tool• Analyze- distill the data you need• Decide- Take out inferences from the data• Act- adjust your approach based on results• Reaction: Monitor your reaction

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Common Analysis

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Dash BoardsLanding Page performanceSearch

Keyword Reports

Analysis

Page 5: Google Analytics

Other Opportunities

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Google Analytics Maximized

Effective Analysis

Page 6: Google Analytics

Rules of Web Analytics

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Page 7: Google Analytics

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““Always Be Testing””

#1

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“Don’t get caught up in the numbers. Look

at the TRENDS”

#2

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“Setup a reporting scheduleand track key metrics”

#3

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“Set Goals”#4

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• Continuous improvements of web analytics Goal• Be sure of what to measure and why to measure• Identify the type of your website. It may be any one of them

• E-Commerce Site• Content Site• Lead Generation Site• Self service Site

• Test and Implement improvement strategies• Competitive analysis should be done to get clear picture• Use other tools like ComScore and HitWise along with your

traditional tools like Google Analytics

Things to Remember

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Thank You!

Questions Please!

Email: [email protected] | Phone: +91-11-47052803/9711789153

www.omlogic.com