GOOD HOTEL

Done by : Ali AlShamsi

Mohammad Abdulla

Mubarak Almansoori

To Dr.Osama Kadi

AGENDA

Good Hotel Back ground

Strategy

5 Forces

SOWT Analysis

Recommendations

GOOD HOTEL

BACKGROUND

Joie de Vivre (JdV) is a San Francisco based hotel

management company with 16 properties in the city.

It was founded in 1987 by Chip Conley.

Best Western Hotel Britton and Best Western

Flamingo.

Pam Janusz is the general manager for Good hotels.

STRATEGY

General strategy

Branding strategy

Marketing strategy

Sustainability Strategy

5 FORCES MODEL

Bargaining power supply

Bargaining Power of Buyers

Barriers of Entry

Threats of Institutes

Rivals Among Existing Competitors

SWOT

Strength

Weakness

Opportunities

Threats

RECOMMENDATIONS

Marketing plan

Business Plan

Go Green

GO GREEN

ANY QUESTIONS