“We are at the beginning of

something new and incredible,

and its paths and processes are

for the most part undefined and

far from standardized.”

Brian Solis, Engage!

Social Selling Strategy before Tactics Strategy before Tools and Platforms Synch SM Strategy with Business

Goals Some Strategy-building Tools

“Focus on how to be social,

not on how to do social”

Jay Baer

Social Selling Strategy before Tactics Strategy before Tools and Platforms Synch SM Strategy with Business Goals Some Strategy-building Tools

4 Quadrant Assessment

Where on the social web Sentiment Interests

Methodology

Goals Mission Benefits Actions Resources Reporting

Social Selling Strategy before Tactics Strategy before Tools and Platforms Synch SM Strategy with Business Goals Some Strategy-building Tools

Be the Captain, not the Clueless Client!

“People often ask, what’s the cost of social media? A more important question is, what is the cost of doing nothing?

“The ROI of social media is your

business will still exist in 5 years.”

Erik Qualman, author

Socialnomics

Your Social Media Strategy Consultative Review

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Usually $330*

Special offer $247* (till C.O.B. Friday 9.9.2011)

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Find Des on the social web at

Phone: 0413 089 355

Social Media Coaching Services

Credits

Picture at Mermaid Beach, by Behzad K, via Flickr, CC BY 2.0

Quote “We are at the beginning...” by Brian Solis in his book Engage! The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web, John Wiley, 2010, Preface, xi

Word images from Wordle.net

Picture at Coolangatta Sunday market, by Des Walsh

Images for Social Media Strategy – 4 Quadrant Assessment, Strategy Hexagon, methodology bar, all copyright Social Media Academy, used by permission (Academy alumni)

Social Network Users Growth Timeline chart data – from Social Media Growth Timeline at Search Engine Journal http://bit.ly/smgrowth (originating data sources listed and linked there)

Research.ly (screenshot) from PeopleBrowsr http://www.peoplebrowsr.com/

Erik Qualman quote from Interview with Erik Qualman on social media by Ray Vellest

“We are incredible beings...” by Hugh Macleod, Gaping Void