Going SocialExploring Social Media

for Direct Marketing

Introduction & VisionJim Wolff, The Leith Agency

@jimwolffman

Source:Wallblog.co.uk

via@virtualewit

Source: onlineschools.org

Source: onlineschools.org

Website traffic sources changing

Source: focus.com

Source:focus.com

Source:@briansolis@JESS3

How many customers am I goingto get directly from my SocialCampaigns?

What’s going to be my CPA, myROI and my ROAS?

What Immediate sales will I get?

Source: syncapse.com

Source: syncapse.com

Source: syncapse.com

Source: syncapse.com

Schedule /

The BasicsMike Coulter, DigitalAgency.com

Next steps for brandsPhil Adams, Blonde

Social Media TrackingElaine Rosscraig, Stagecoach

session #1

Beginner’sGuidesession #2

Social MediaAt Worksession #3

ChannelingInsights

#dmasocial