Geomarketing Database for Telecom operators

GOGH T+

Variables• Social Class.• Gross Traffic.• Net traffic• Age.• Sex.• Social class.• Employment status.• Studios.• Household size.• Media consumption.• Household equipment.• Leisure Habits.• Means of transportation.• Traffic by time of day.• Traffic days.• Reasons to moving.

And now...

COMPLEMENTARY BB.DD. OF GOGHTO “TRIPLE PLAY” TELECOM OPERATORS

GOGH T+

MOBILE PHONE

• Number of phones. • Contract / card. • Company operator of these phones.• Smartphones. •Self Employed / Employed person.• Country of origen.

GOGH T+

ADSL-PHONE• Possession of personal computer.• Internet connection at home.• Type of Internet connection.• Frequency of use of the personal computer.• Place of using the personal computer

GOGH T+

TV-ADSL

• Pay TV at home.• Operator of Pay TV.

GOGH T+

GOGH TCoverage

• Madrid and Metropolitan Area (24 municipalities). • Barcelona and M.A. (37 municipalities).

• Sample: 7.485 individuos.

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