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The Science of Self-Mastery™
The Science of Self-Mastery™
goBlue Labs has innovated a unique approach to helping individuals and organizations achieve peak performance in life and work, combining the benefits of proven techniques in mindfulness training with recent innovations from neuroscience. Our mindfulness training techniques paired with neurofeedback will help individuals “get out of their own way”, and into “flow” states, resulting in improved performance in many different physical and mental activities.
Judson Brewer, [email protected]
Socheata Poeuv, [email protected]
OverviewgoBlue labs is a Yale spinoff based on neurofeedback technology developed in Judson Brewer’s lab. We combine proven mental training that helps people achieve an energized focus state with neurofeedback that confirms proper technique and accelerates progress.
Market opportunities: sports performance, executive coaching, military training, obesity, standardized test preparation, anxiety and addictions among others. Innovative and proprietary methods:
web/app-based mindfulness training + patent pending neurofeedback from a specific brain region that is important for “flow.”
130,000+ hits on an article that Forbes wrote about goBlue’s science.
Proven track record: clinically proven mindfulness training + scientifically confirmed brain region specificity for neurofeedback –BOTH from Dr. Brewer’s lab at Yale.
World-Class Team: Thought leaders and entrepreneurs from Princeton and Yale.
T H E P R O B L E M : G E T T I N G I N O U R O W N WAY
Daydreaming ChokingGeneral Stress
The underperformance continuum:
•stress•anxiety•PTSD•depression•addictions•choking
T H E S O LU T I O N : M I N D F U L N E SS - B A S E D
M E N TA L T R A I N I N G •performance•concentration•social connection•well-being Im
pro
ved
Decre
ase
d
S C I E N T I F I C A L LY VA L I D AT E D M E T H O D S
Our team’s proven mental training and neurofeedback
Clinically:– Mindfulness training twice as effective as gold standard for
smoking cessation (Brewer 2011)
– Mindfulness training can be delivered through engaging app-based media (www.cravingtoquit.com)
Neuroscientifically:– Posterior Cingulate Cortex (PCC)
• Increased activity is associated with mind-wandering, anxiety, craving etc. (Brewer 2011)
• Decreased activity is associated with mindfulness and flow states (Brewer 2011, Garrison under review)
O P P O RT U N I T Y
Many markets: sports, military, corporate training, obesity, anxiety, addictions etc.
– Many people underperform by getting in their own way
– Current mental training is suboptimal• Traditional sport psychology methods (Psychological
Skills Training) not proven or standardized• Mindfulness training difficult to teach well and scale
up
Unique solution:– Combine proven mindfulness training +
accurate neurofeedback
Potential to revolutionize mental training
THE SOLUTION
goBlue labs combines web and app-based mindfulness training with EEG-based neurofeedback from the PCC to ensure proper training, and accelerate progress
“Practice doesn’t make perfect, perfect practice makes perfect” –Vince Lombardi
B A R R I E R S T O E N T RYgoBlue Labs has an exclusive license for the patent-pending use of neurofeedback from the PCC
goBlue Labs has partnered with an international-leader in EEG technology (Source Signal Imaging Inc.) to develop the worlds first source estimation EEG neurofeedback device (which can provide realtime feedback from specific brain regions of interest).
goBlue Labs has unique know-how to develop effective evidence-based mobile-device delivered mindfulness training (e.g. www.cravingtoquit.com).
goBlue is establishing itself as a thought leader in “the science of self-mastery” and will build user and knowledge bases to optimize and personalize our neurofeedback-enhanced mindfulness training as we apply learning from early markets to future ones.
D E V E L O P E D P R O D U C T S O N T H E M A R K E T : C R AV I N G T O Q U I T
Craving to Quit is based on a smoking cessation program developed and tested by Judson Brewer MD/PhD, at Yale University. A clinical trial of this program delivered as a group-based in-person training over 4 weeks yielded a 36% quit rate that largely persisted 4 months later (31%). This was twice as effective when compared head-to-head to the leading quit smoking therapy, “Freedom from Smoking” (Brewer et. al 2011).
Craving to Quit: A Mindfulness-based iPhone App for Smoking Cessation
21-Day Program Features instruction delivered daily over 21 days Video and animation In-vivo exercises Bonus exercises Daily tallies of cigarettes smoked and “money
saved” Weekly Q and A webinar with Dr. Judson Brewer Integration with social media
F I R S T N E U R O F E E D B A C K
M A R K E T: G O L F$1.6B market in US
(mental training alone)
Golf has a large mental component – most of the time is spent thinking about and recovering from hitting the ball. A significant segment of golfers are diligent, disciplined practitioners, who will help the Company continue to develop its services and products, as well as prove its business model. Penetrating the golf market segment will generate a number of synergies in moving into new markets, such as executive coaching and training.
T H E T E A MJudson Brewer MD PhD –Founder, Chairman goBlue Labs. Asst. Prof. Psychiatry at Yale University School of Medicine. Leading researcher in neurophenomenology and treatment delivery of mindfulness.
CEO –Socheata Poeuv. Yale MBA. Award-winning social entrepreneur.
Chief Science Officer –Stephanie Noble. Biomedical Engineering from Princeton. EEG expert.
Chief Technical Engineer –Prasanta Pal PhD. Applied Physics PhD from Yale. Expert in programming and complex data analysis.
Corporate Strategy –Peter Schuller. Experience in investment banking, management consulting, M&A, in-house counsel. Ran international division of publically-held golf company.
The Science of Self-Mastery™
Contact us:
Judson Brewer, [email protected]
Socheata Poeuv, [email protected]
