Slide 1 Hot Iron Sales Services - Proprietary & Confidential

5 Innovating Strategies to Go-To-Market

for Startups

Strategy. Infrastructure. Market. Campaign. Sell. Grow.

…with Hot Iron

@BrianFlemingTX

brian@hotironsales.com

www.linkedin.com/in/brianflemingtx/

Slide 2 Hot Iron Sales Services - Proprietary & Confidential

How’d we come up with these strategies? … experience..12 years..Hot Iron Sales Services provides Go-To-Market Strategies and Services

Slide 3 Hot Iron Sales Services - Proprietary & Confidential

Strategy #1

The very best of the best who embrace a responsive selling process have multiple feedback loops from all the sales channels (online, direct, channel, retail, client, etc.). A learning sales and marketing team is a winning one. The closed loop process on wins and losses keeps your strategy on-point and the “irons hot”.

The Need 4 Feed(back)

Slide 4 Hot Iron Sales Services - Proprietary & Confidential

Strategy #2

All good go-to-market plans must have all elements

planned in advance and ready to go. It can be hiring, marketing, training the channels, landing pages, etc. Execution makes it work. This can be the most important part. Research says well-trained sales and customer teams who are clear on value propositions for new product or services launches or campaigns for each persona are the winning companies leading their categories.

Ready to Sell

Slide 5 Hot Iron Sales Services - Proprietary & Confidential

Strategy #3

Personalization and relevant messaging are the key.

But at one email at a time your lead generation will take generations to grow - slower than a startup should. Find a number of cloud solutions that can help you automate nurturing campaigns, triggered marketing from web inquiries, social media content distribution, etc. Optimize them as you expand your campaign activities.

Marketing Machine

Slide 6 Hot Iron Sales Services - Proprietary & Confidential

Strategy #4

Segment your target market by personas and find

your competitors’ lowest margin segment and go out and win your share…your competitors is not going to waste time and resources for a segment that it’s not paying attention to, and it can’t make money good money…just watch out when you get in their back pockets though!

Only the Lonely

Slide 7 Hot Iron Sales Services - Proprietary & Confidential

Strategy #5

This strategy gives you flexibility executing your go-to-market strategies. From Sales-and-Marketing-As-A-Service first like your truly, and event marketing and campaign agencies, to telemarketers and free lance marketers leverage experts in the sales and marketing channels on-demand, partner with them for ongoing success.

Experts on-demand

Slide 8 Hot Iron Sales Services - Proprietary & Confidential

What We Help Companies Accomplish

• Build Growth Engines within Leaders

- Sales and Marketing as a Service record of success for our clients for over 12 years

- Go To Market organizational enablement for startups to growth companies

- Full Concept to Close Lifecycle Consulting and Services

- Marketing, Sales, Technology, CRM Management Support Services

• Create Agile, Go-To-Market Leaders, Teams

- Improving Performance, Processes, People, Technologies

• Coach and Drive Growth

- Plan, Recalibrate, React, Reload

- Newest Go-to-Market technologies