GMC Ukraine

Global Management

Challenge Ukraine

2011/2012

www.gmcua.com

GMC Ukraine website:

Global Management Challenge

Founder: Luis Alves Costa (Portugal)Started in 1980 - Portugal33 participating countries

About 420 000 participants around the world

The Global Management Challenge is the Largest Strategic and Management Competition around the world.

Programme accreditation for teChnology-Enhanced Learning

This accreditation rewards the work of excellence and quality delivered to our participants and the value of the Global Management Challenge as a program to develop the skills and knowledge for strategic management.”


www.efmd.org

The Global Management Challenge received the EFMD-CEL accreditation

• the only strategic management competition in the world;• participants - business owners, top-managers and middle

managers of international and domestic companies;•members and supporters - the representatives of small, medium and large businesses in Ukraine;

• More than 200 teams participating;•More than 1,000 direct participants in the competition;

• More than 100 000 fans;


•More than 500 000 people exchange the information about the competition during the implementation of the media plan of the project to all regions of Ukraine;

• GMC - the most significant project of the year. The attention of the mainstream media of Ukraine is attracted during the half of the yea;

•GMC events - a unique platform for communication with the target audience segments, the "average plus" and "premium."

Financial sector: Ukreximbank, AKB "Forum", UKRSIBBANK, Bank "Nadra", TAS-Investbank, TAS-Commerzbank, CB Finance and Credit Bank CONTRACT, INGO Ukraine, KPMG, Ernst & Young, PriceWaterhouseCoopers, Kiev Investment Group, OTP Bank,UkrSib Asset Management , Just Finance, Veles Capital The insurance industry and real estate: TAS SG, SK TAS, NASK «ORANTA», PZU, Inc. "Golden Gates" Industry Sector: INTERPIPE, Iron & Steel Works, DTEK, Nikopol Ferroalloy Plant, the NPG PCP, Tehnobazalt, Styrene, Autoland-Dnepr, VEISSMAN, AEROSVIT, Atlant-M, TNK-BP, Ukranian RailwaysEducation and Consulting: International Institute of Business, Business Systems, Strategic Partner, Balance Business Boooks, A.SMIT.A.IT-сектор: IT-sector: Inkom, Data Group, Microsoft, Softline, IDM, IT Key, Intelligent Systems, Columbus ITTelecommunications: KYIVSTAR, UMC, Allo, Euroset, Farlep-Invest, Mobilochka Media: ICTV, Channel 5, ID "Galitsky contracts", Journal of EXPERT, MediaPro, TV STB Network: Carlo Pazolini, Quiza-Trade, Sportmaster, Fozzy Group, Foxtrot, P & G FMCG: Kraft Foods Ukraine, Agro-Soyuz, Agroservice 2000, fast-food, Lantmännen Aqsa PBC "Slavutich" Corporation "Logos", Europroduct, Olympia, Union - Victan, Bunge (TM "Oleyna"), Vitmark (TM " Jaffa »), AVON, Rudy V.A.T.Ukraine, JCI, Tchibo, the corporation "Pyramid," Mazhar-2 chain of restaurants "Nobel", Cigar House "Fortuna"

ParticipantsGlobal Management Challenge

Competition Results in Media

www.expert.ua

Independent positive magazine, whose most important task -promote economic and social recovery of the country, strengthening its position in the world.

StatisticsGlobal Management Challenge

The structure of the branches of participating companies: FMCG – 27% Production – 23%IT – 18% Finance – 12% Consulting – 11% Media – 4% Education – 3% Telecommunication – 2%

The percentage

of participants:

Owners – 2%TOP – managers 29%Line managers – 22%Middle managers – 43%МВА students– 4%

In total, the competition involved more than 300 companies and more than 3,500 middle and senior managers.

Global Management Challenge2011/2012 season Ukraine is planning

to involve 224 teams to take part in the largest Strategy and Management Competition in the world.

Managing a company, without running real-world risks, and taking top management decisions, the competitors are given the opportunity to:

Analyse Financial and Economic Indicators,Broaden their views on Corporate Strategy,Interact with the different Functional Areas of a Company,Understand the Market Conditions in which they compete and Customer Satisfaction,Become aware of the impact of their Decisions on the Organization itself, within an environment designed to encourage and develop teamwork

The objective of the team is finishing with the highest company share price on the simulated Stock Exchange.

How does the Competition work? The simulation is on-line.

Each edition begins with a Team Draw. The teams are organised into groups (Each Group with a maximum of 8 Teams). Each Group creates a competitive Market, in which the teams compete with one another.Each team receives information(Company History) about the Company it is about to run;

Outlines a Corporate Strategy;

Launches its Strategy by making functional decisions in different areas of the Company (Marketing, Production, Human Resources and Finances).

Then, it submits its Management Decisions (Decision sheet) to the Simulator via the Internet.

EventsGlobal Management Challenge

Presentation

National Cocktail

National Final

Awards Ceremony

Presentation GMC 2011/2012Format:Press-Conference

Meeting the Top-managers, business owners, media, partners.

Speakers sessions.

Cross-questions rounds.

45 min.

National Cocktail GMC 2011/2012National Cocktail GMC - a unique event that unites all the participants, businesses, government institutions, major mass media in Ukraine. Meeting will be held in an atmosphere of free communication, relaxation and positive emotions.

All participants of the National Cocktail have an excellent opportunity to assess the experience of Ukrainian teams in the GMC, to discuss new opportunities, meet the prospective business partners, colleagues and relax together in a relaxed atmosphere.

Top 8 teams will be announced during the National Cocktail. The most active participants will be awarded with special diplomas and prizes.

Total number of participants: 350 persons.

22 March 2012

National Final GMC 2011/2012

80 participants

29 March 2012

Awards Ceremony GMC 2011/2012

29 March 2012


MEDIA

Main GMC Ukraine stages1 stage Media campaign TV advertising

Ads in pressAds in InternetAds in SMM

01.11.11 – 06.02.12

2 stage Presentations Announcing Ads in regional mass media (TV, newspapers, magazines, Internet)Delivery of the invitation letters to the presentation

01.11.11 – 06.02.12

3 stage Realization of promo-presentations in Ukraine

Organization of meetings with Top-managers, business owners, HR, potential GMC participants, media (6 meetings)

20.02.11 – 06.02.11

4 stage Start of the competition Main platform for the competition – website www.gmcua.comActivities on the forum.

14.02.11 –19.03.12

5 stage National Cocktail Semi-finals meeting, announcing the top 8 (number of guests~ 400 )

22.03.12

6 stage National Final. Gala dinner. Awards Ceremony.

Awards Ceremony. 29.03.12

7 stage International Final GMC International Final.Kiev, Ukraine

17.04.12 – 19.04.12

We RememberStages 1, 2 MEDIA CAMPAIGN

carrying agent period comments

Ukrainian Business recourse

01.11.11 – 06.02.12

20 sec. video 250 issues

5 channel 20 sec. video 50 issues

Print media Advertising materials

Internet: LigaBusinessInform, META, ukr.net Banners

Sponsor status* in all media communications

* Sponsor status and its benefits are to be discussed** Media plan is attached

Direct Marketing

Database Number of contacts

Global Management Challenge 9000

Magazine «EXPERT» 20000

HR-Liga 7000

Issue «СТАНДАРТ» 10000

Database EBA, ACC 12000

Stages 1, 2 MEDIA CAMPAIGN

Branding locations and handouts

GMC EventssEntrance Banner

Back banner for events

Stand for registration

Banners for placing at the top of the entrance main door

Questionnaire for participants

Badges

Invitation cards

Invitation letters

Events’ program

Certificates for participants

Diplomas for participants


We Remember

Possibilities for sponsors

GMC EventsUsing the event platformPlacing the banners in a lobby and halls(3)Placing the stands and /or installations n a lobby and halls (2)Placing the logo in all the materials of navigation Broadcast commercials on the screens during the breaks and pauses Placing the advertising materials in all the intramural GMC Ukraine events

Interactive eventsService organization of a company or brandRealization of any entertainment and / or information actions to be agreed with the scenario The establishment of a special sponsor prize, nominationOrganization of the presentation during the ceremonyOrganization of thematic online forum with representatives from the company

Sponsor packages are attached It is possible to create unique Sponsor packages for your company.


We RememberStages 1, 2 MEDIA CAMPAIGN• The possibility of membership of the jury;• Organization of an interview with the partner on the theme "Why

did you decide to support the project?" In specialized publications and on the website;

• Presence of a partner's logo in press releases of the project;• Presentation of the representatives of the company.

Business media of Ukraine

First Business Channel First National Channel

Ukrainian Business Resoure ICTV

24 Channel EXPERT Ukraine

STB General Director

PR actions

Thank you for your attention!

We hope for collaboration.

We are ready to discuss the details of the partner packages, provide You with photo and video materials.

Contacts:

Julia ShappoCoordinator GMC [email protected]+38 (066) 977 87 91+38 (044) 528 33 24Skype: julia.shappowww.gmcua.comKiev, Ukraine