GloSho'14: Investment Bootcamp - Gina Risemberg

LACI CLEANTECH GLOBAL SHOWCASE



© 2014 Gina Morey Consulting

GINA MOREY RISEMBERG On Presentations Strategy, Skills

and Other Entrepreneurial Problems

© 2014 Gina Morey Consulting. This presentation is licensed for your own personal use. It may not be re-presented or distributed in any manner whatsoever without the permission of the copyright holder. Originally presented at GloSho’14 (a production of the Los Angeles Cleantech Incubator) on October 6, 2014.





QUESTION

Which is more difficult to do?

!  Design a presentation

!  Give a presentation





QUESTION

Which is more difficult to do?

"  Design a presentation

o  Give a presentation





Misconception #1 Preparation is the easy part.





Entrepreneurial Spirit





Important to Get it Right





Why is it So Hard?

•  Misplaced Confidence •  Knowing it all •  Presumed Simplicity •  Time Pressure (Low priority)





Extrapolation Outward

•  Your Audience believes: 1.  Your presentation is your product 2.  You are your product:

•  How you manage your time •  How serious you are •  How businesslike you are





Misconception #2 My Enthusiasm Sells by Itself





TODAY…

1.  Preparation –  Presentation Development

Process •  Presentation is a product

2.  Presentation –  Gina’s Top 10 Tips





Presentation Development Process

DESIGN • Outline • Architecture

2

1 ANALYSIS

•  Client Analysis •  Product Analysis

DEVELOPMENT •  “Scripting” • Alpha Test

3 BETA TESTING • Outside Experts

4

LAUNCH • Do the

presentation

5 PATCH RELEASE • Evaluate

performance • Refine

6







2 DEVELOPMENT •  “Scripting” • Alpha Test


4

LAUNCH • Do the

presentation



6

1 ANALYSIS

•  Client Analysis •  Product Analysis





Misconception # 3 They want what I want.







2

1 ANALYSIS

•  Client /Market •  Your Product



4

LAUNCH • Do the

presentation



6





“Did you know…” 1 2 3

3 4 5 6

7

“This is a problem because…” “My name is Gina Morey Risemberg and for the past 20 years…”

1 “I’m going to introduce the Presentation Development Process.”

“Don’t let your presentation misrepresent your product. Give it as much attention to detail as your gave your invention.”

GO FOR THE ASK Be Specific








2

1 ANALYSIS

•  Client /Market •  Your Product



4

LAUNCH • Do the

presentation



6





Diversification

Initial Presentation

Alternate 1 Alternate 2 Alternate 3 Alternate 4

Version A Version B Version C Version D Version E Version F





PRESENTATION TIPS





PRESENTATION TIPS

1.  Smile 2.  Never turn your back 3.  Touch-Turn-Talk 4.  Avoid the Podium 5.  Um… Uh… control





PRESENTATION TIPS

6.  Don’t Rush 7.  No Prisoner (hand position) 8.  No Straightjacket (hand position) 9.  Steeple (hand position 10. Tablet (hand position





THANK YOU.

Gina Morey Consulting is a full-service learning and performance firm dedicated to helping clients reach their business goals through the power of strategic clarity. For more information or

questions about the content covered in this presentation, please call us. (213) 448-8603

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GloSho'14: Investment Bootcamp - Gina Risemberg