GLOBAL TV FORMAT

FORMAT DEVELOPMENT• Paper First:

• Program Titles

• Target Audience

• Suggested Scheduling

• Length, running order outline

• Brief outline

• Detailed synopsis

• Illustrations, Presenters

• Budget and Set design/music/look

• Merchandise suggestions• Further income ideas

TRIAL AND ERROR• Show Reel

• Studio Pilot (budget friendly Office Pilot)

• Some shows have up to six pilot-attempts

• IPR and copyright agenda

• Broadcast Development 1 phase ends, but format, due to its nature, develops while travelling

DISTRIBUTION 1• Franchising more important than programming (differs from most fictional

programming)

• Franchise brochure or Format Bible is thus what is sold:

• Production and broadcast notes

• Revenue (income streams)

• Includes off-air recordings to further understanding of format

• Post-scripts

(Scripted and Un-scripted formats)

DISTRIBUTION 1 CONT’D• Budget Information

• Audience Ratings and Demographic

• Sponsors and Advertisers

• Marketing package

• Interactivity merchandising, convergence opportunities in transmedia etc.

• Notes on streamlining production/post-production/marketing/organization etc.

SHOW / FORMAT / TV BIBLE – RODRIGUE : “THE TRANSFER OF EXPERTISE IS ONE THE MOST IMPORTANT ASPECTS OF THE FORMAT BUSINESS.

DISTRIBUTION 2 CIRCULATION• Distribution in the hands of mostly releasing networks

and producers

• Rights sold with base-price (signing fee), PLUS percentage of revenue

“Pop” Idol brings in 20% of Winner’s Earnings to devisor of format

• Local markets often have to pay twice

depending on the format generation

How much freedom to change is provided?

CIRCULATION

• 5 markets

a) national territories GER / FR / J 20,000$/episode

b) Western Europe / Australia 10,000$

c) Russia / former Eastern Block 1,000$

d) Uruguay / Turkey / PR China 250$

e) UNITED STATES most expensive, more than others combined (maintain these rights separate from any other deal)