PR COMMS

Cohn & Wolfe PR Comms ReportOct 2013

A summary across all lines of business, key achievements and highlights, and putting the agency team in the spotlight

GLOBAL FOCUSBUSINESS UNIT COMMS

SMART DEVICESMOBILE PHONESHEREDEVELOPERS

DISRUPTIONMARCOMMS

SMART DEVICES

This month the smart devices team continued their support for the launch of Lumia 2520, 1520 and 1320 in the lead up to Nokia World Abu Dhabi; reviewing and editing overarching narrative Q&A’s, product sales start releases and an array of creative ideas for both seeding packs and sustenance projects post launch. A few members of the team were also out at Abu Dhabi providing on the ground support for demo staff and attending global media, which was followed up by a detailed recap of results post-launch.

The AR team supported an intensive pre-briefing effort in London with 20 analysts from 8 firms, compiling detailed briefing material as well as staffing the meetings and providing comprehensive notes on analyst feedback and reaction, which was incorporated into general launch positioning. US analysts were also pre-briefed with a dedicated, local effort led by Virve Virtanen, which the team supported with prep material. The AR team also represented Nokia SD AR in Abu Dhabi, hosting analysts and providing support to executives and the comms team. In advance of the event, the team were heavily involved in analyst strategy and compiled a detailed recap of results post-launch.MONTHLY KPI’SNet Sentiment: 7% (Target 25%)

Message Penetration: 69% (Target 60%)

Media Impact: 259k (Target 13k)

Share of Voice: 9%

Number of Articles: 1,856 (Target 250 est)

(Results from September NASDAQ report)

SMART DEVICES

• Lumia 2520, 1520 & 1320 global sales start support (focus on US, UK and Fin)

• On going sustenance support for local launches, including seeding packs for the US and UK

• SD AR will maintain communications with Virve Virtanen and start planning to ramp support for 2014

UPCOMING FOR NOVEMBER

KEY ACHIEVEMENTS FOR OCTOBER• Support for sales start release and narrative Q&A

• Creative ideas for seeding packs and on going sustenance ideas

• Intensive Pre-briefing schedule with global industry analysts

• On the ground support at Abu Dhabi for both comms and AR Nokia teams, completely covering AR on the ground

ANALYST REACTION AT NOKIA WORLDREPORTSOvum• “The expanded Lumia portfolio certainly makes for an impressive sight

when the devices are lined up side by side, with their capabilities and positioning laid bare... Nokia has a long way to go to regain its market share, but there is undoubtedly a luster about the business right now that suggests good times may not be too far ahead.”

Informa• “From a technology perspective, Lumia 2520 definitely has what it takes

to compete in the device category of 10” tablets with built-in LTE connectivity. ”

Strategy Analytics• “Nokia’s appetite for innovation and improvement is admirably undiminished

by its recent struggles and impending acquisition, and it remains one of the world’s most distinctive mobile device-makers. The Lumia 1520 and 1320 mark a bold move into booming phablet market.”

IDC• “Nokia's lower-priced phablet, Lumia 1320, is a more intriguing proposition. An LTE device with a screen big

enough and sharp enough to watch a whole movie in comfort, for $339 (ex taxes & subsidies), could make a lot of phablet buyers look twice.”

ANALYST REACTIONSTWEETS

MOBILE PHONESOctober activity focused on preparations for Nokia World Abu Dhabi and activities on the ground. The event was the launch of the new Nokia Asha 500, 502 and 503 and the much awaited WhatsApp coming to the Asha 501 and new Asha devices soon, as well as a number of other apps that were added to the Asha ecosystem.

Analyst relations activity remained very strong, with a major pre-briefing tour in the UK reaching 18 top-tier analysts from 8 firms. US analysts were also pre-briefed with a dedicated, local effort led by Saulo Passos. The Cohn&Wolfe team represented Nokia MP AR in Abu Dhabi, hosting analysts and providing support to executives and the comms team. In advance of the event, the team was heavily involved in analyst strategy and compiled a detailed recap of results post-launch.

Brief for a new project was also received with advanced planning for future strategy and activities formalised into a plan.

KPIs are being tracked monthly against the NASDAQ media analysis document. For September all targets were met with the exception of message penetration which was 41% (target: 60%) which we feel is likely due to the impact of the 3rd September announcement which has effected this score.

HOW WE’RE TRACKING AGAINST KPIS

MOBILE PHONESKEY ACHIEVEMENTS FOR OCTOBER • NOKIA WORLD:

– Finalised comms assets to accompany launch of the Nokia Asha 500, 502 and 503

– Assisted with the planning and execution of analyst and media pre-briefs ahead of Nokia World in Abu Dhabi

– Provided recommendations for WhatsApp Q&A at Nokia World– Made suggestions for creative ideas for the keynote and/or the demo

area at Nokia World– Sent influencer suggestions for attending Nokia World– Represented MP AR on-site, managing executive prep, hosting analysts

and providing comprehensive feedback notes• Received brief on a new project and worked on strategy and plan • Monitored coverage for Nokia Life ramp down

UPCOMING FOR NOVEMBER • Refresh of core comms documents including updated MP Q&A, Crib Sheet, Key

Messages• Reactive media relations activity around Nokia Life ramp-down• Work with local comms to implement sustenance ideas around the Nokia

207/208 and Nokia 515 • Trial sustenance ideas with select global media for the Nokia 207/208 and

Nokia 515• Write up substance ideas for the Nokia 108 and share with relevant countries• Brainstorm further ideas for the Nokia Asha 500, 502 and 503 to support sales

start• Build out global press list for future product launches• Work with internal comms on further building out plans around new project• Brainstorm ideas for WhatsApp availability announcement• Plan for upcoming AR activity, including a robust and global seeding

programme for new Nokia Asha devices

MOBILE PHONES

NOKIA ASHA 500, 502 & 503“Nokia’s Asha OS does have its appeal.

The homescreen system, echoing MeeGo, is split into a traditional app launcher and the “Fastlane”, which shows not only the most recent activities, messaging, multimedia, and apps, but allows you to interact with them.” Chris Davies, SlashGear

“This is a pretty fresh design technique we haven't seen much of before” – Brad Molen, Engadget

“…for the money-conscious consumer Nokia has a built a fresh, intriguing line-up.”  Nick Summers, The Next Web

“Interestingly, the devices feature unique, clear plastic casings around their colored shells, making them appear as if frozen in ice.” CNET

“Nokia Asha 500, 502 and 503 bring better camera skills to budget range.” T3

“Nokia Asha phones are as appealing to the youth as the colourful iPhone 5c.” International Business Times

ANALYST REACTION AT NOKIA WORLDREPORTSCCS Insight• “If the new designs prove popular with users it should be a design

differentiator, as the technique is difficult to do with the right quality and it has been well-executed by Nokia.”

IHS Screen Digest• “Nokia is using Asha to deliver a responsive experience with third party

app support from LINE, EA's games and now WhatsApp.”

Strategy Analytics• “Asha smart-feature phone range gets an eye-catching make-over…Nokia is

apparently undistracted by the small matter of the impending acquisition of its devices division by software partner Microsoft…Nokia continues to be the most conspicuous innovator in the feature phone market, which still accounts for around half of devices sold globally.”

IDC• “A new hardware design, using colour encased in a transparent block, gives the new devices something of

a premium feel for their price band…The Asha range offers an increasingly attractive alternative to low-priced Android devices in emerging smartphone markets, especially because of their features for minimizing data volume usage and thus users’ operating costs.”

ANALYST REACTIONSTWEETS

HEREThe month of October was primarily focused on thought leadership and elevating overall brand awareness for the HERE team. The team has been focused on securing speaking opportunities, planning for upcoming events and conferences and continuing to tell HERE’s story to a broader range of press beyond the consumer and gadget blogs that know us well.

HERE near-term KPIs: • 1 briefing with on the launch of Map Creator in India toward a KPI of 1 – 2

briefings with US/UK media• Secured 2 briefings for Michael Halbherr while he was in the Bay Area for

GigaOM Mobilize toward a goal of 3 briefings (note that we were working to fill the last slot but the analyst team grabbed it for an analyst meeting)

• Secured 10 articles around Mitsubishi and HERE Traffic partnership announcement (no set KPI)

HOW WE’RE TRACKING AGAINST KPIS

HEREKEY ACHIEVEMENTS FOR OCTOBER• Secured speaking slot for Peter Skillman at SXSWi on the topic of creating the

optimal user interface in connected cars• Conducted media outreach around Mitsubishi Traffic announcement; Map Creator

launch in India and Michael Halbherr’s visit to the Bay Area• Secured briefings with tech, automotive and business press, including Bill Ray, The

Register; Peter Burrows, Bloomberg; and Mike Austin, Popular Mechanics• Developed creative blog post idea, along with content, on “scariest roads” in

advance of Halloween• Pulled together PR plan and creative ideas for See HERE campaign• Outlined initial ideas for HERE’s SXSW presence

HERE

• Secure media interest in See HERE campaign, including True Car ride-alongs and lighting display

• Conduct outreach to buddy list around Apps Updates• Secure 3 media interviews for Ogi Redzic at the Connected Car Conference at

the LA Auto Show. Possibly conduct outreach tied to BMW partnership as well (TBD)

• Conduct media outreach around the Samsung Starship. Timing TBD• Align on 2 SXSW brand ideas to present to Marketing• Create additional written materials describing Peter Skillman’s panel at SXSW• Outline creative ideas for LiDAR “art”• Submit GSMA “Best Mobile Product or Service for Automotive” award• Begin planning for possible blogger event in Chicago early next year

UPCOMING FOR NOVEMBER

COVERAGE HIGHLIGHTSHeadline: Nokia, Indian upstart square up to Google’s mighty mapping empire

Summary:- “Google's assumed dominance in online maps is

being challenged in India by Nokia's efforts and separately an upstart service in the country. And the outcome of this battle could send tremors throughout the world.”

- “Nokia would like to crowd-source maps, but this risks ruining the quality of its data as misguided and mischievous participants throw in their opinions. Nokia's solution is to create a hierarchical system, headed by a thousand local reps each of whom enlists "handpicked local experts from more than a dozen universities" to review the contributions from the unwashed masses who can chuck in their amendments though the Map Creator.”

- “Without competition there's no incentive to innovate beyond extracting more value from existing assets, which for Google always means simply more advertisements. Hopefully what happens in India will demonstrate what can be done elsewhere.”

DEVELOPERSDuring October, Team DX supported key initiatives tied to global announcements at Nokia World Abu Dhabi. The team secured placements for both depth and breadth news, including multiple posts on CNET, developer-focused coverage on ReadWrite and The Next Week and major wins for Adidas miCoach, including the New York Times. The team also supported Nokia at Apps World, London, where numerous press and developer interviews were held. Highlights included:DEVELOPER STRATEGY SIGNATURE STORY The team coordinated in-person briefings for influential ReadWrite reporter, Dan Rowinski, with key developer relations leaders at Nokia. Dan met with Rick Witham, Amit Patel, Sami Pippuri and Chanse Arrington on 10/30 and left with a deeper understanding of Nokia’s unique approach to DX. Dan also received access to Nokia’s Developer Offers program for hands-on exposure to the tools available to devs. Dan plans to post several stories following his visit to Sunnyvale and expects to do so before the end of the year.

DVLUP GLOBAL LAUNCH Supported the expansion of Nokia’s DVLUP program with proactive media outreach, press materials development and results reporting. Key hits included ReadWrite, The Next Web and WPCentral.com.

DRAGONS ADVENTURE AND NOKIA WORLD APP LAUNCHES Integrated the apps announcements from Abu Dhabi into media relations efforts and coordinated an interview for CNET reporter Jessica Dolcourt with DreamWorks executive Jim Mainard, leading to a complementary stand-alone piece on Dragons Adventure in addition to Dolcourt’s event coverage.

DEVELOPERSWRITING SUPPORT FOR NOKIA WORLD ABU DHABI Supported the DX team by producing a quick reference app announcement pamphlet, which provided background on the major apps launching during the event. Additionally, produced the overall ecosystem press release for distribution.

INTERNSHIPS LENS With the launch campaign concluded, the team continued to bring home key app reviews, including a feature piece on both Internships Lens and JobLens, which ran on CNET.

APPS WORLD The C&W U.K. team provided on-site media relations support to Nokia’s DX team as they announced several key initiatives to help developers. At the event, the team coordinated briefings for attending executives, including a broadcast interview with Reuters.

MONITORING AND REPORTING In an effort to keep the Nokia team apprised of media coverage and the moves of its key competitors, the team produced several monitoring reports this month including, the Nokia World Abu Dhabi ecosystem coverage report, a wrap-up report on Adidas miCoach coverage and a competitive report following the Samsung Developers Conference.

DEVELOPERS

KEY ACHIEVEMENTS FOR OCTOBER• Secured feature piece for Internships Lens on CNET• Secured Adidas miCoach coverage in the print and online editions of the New

York Times• Secured film coverage of Nokia at Apps World on Reuters• Coordinated and executed in-person interviews for ReadWrite’s Dan Rowinski

with developer relations executives• Crafted DX Toolkit (Breadth PR) content on weekly basis, including: two

developer success stories, updated crib sheet and content pertaining to DVLUP• Produced press materials for Nokia World Abu Dhabi, including apps booklet and

ecosystem releaseUPCOMING FOR NOVEMBER• Director launch• Vine launch (buddy mail and distribution)• Dragons Adventure event support on 11/20• Weekly DX Toolkit content submissions• Signature story pursuit with The Next Web (developer recruitment)• Weekly meetings

HOW WE’RE TRACKING AGAINST KPIS

KPIs submitted to client for approval include:• Coverage volume (by percentage of priority targets)Media engagement:• Media briefings (per quarter)• 3+ briefings per quarter with tier 1 media [nine briefings with tier-one media

in October]• 1+ reporter introductions per quarter [two introductions in Oct.]App seeding success rate (per quarter):• National business / tech: 10+ beta links seeded per app launch (75% result in

reviews) [Not relevant to month’s activities]• Consumer-focused app features : inclusion in 2+ top apps lists in consumer

outlets • Broadcast: 1+ lifestyle app feature per quarter [1 broadcast story at Apps

World covered in Reuters]

DEVELOPERS

MARCOMMS

• Launched and owned ‘International Mobile Photography Day’ to Reinforce the Lumia 1020 as THE camera phone when it comes to quality pictures, dependability and innovation

• Held the campaign on Facebook, Twitter and Nokia Conversations with a partnership with The Press Association

• The team employed both seasoned photojournalists and everyday people to showcase the brilliance, reliability and power of the Nokia Lumia 1020, especially when capturing those “Life Unexpected” moments.

BIGGEST WIN OF THE MONTH

45,007,328 Impressions7,947+ Social Posts

COVERAGE HIGHLIGHTS

MAIN FOCUS FOR NOVEMBER• 1020 Wedding shoot is taking place on 8th Nov in

Mexico with a view to sell in Q&A, interviews and images to press during November and December. Joy Marie, celebrity wedding photographers are excited to take part in the project.

• The launch of Sirius and Bandit as well as the exciting launch of Instagram due in November will be capitalised on with upcoming ideas and creative tweets and activations

• The 925 sliding doors video will be released and seeded to media

MARCOMMS

MARCOMMSWHAT’S GOING REALLY WELL• The weekly buzz report has continued

to go to more people within Nokia, with fun links, good brand campaigns in order to piggyback news and events as well as helping to create great ideas

• The Cohn & Wolfe MarComm team’s creative reputation is gaining momentum within different teams at Nokia with two recent briefs received to amplify the Nokia Lumia Homeland idents and a competitive brief to develop a creative Christmas calendar countdown. Both are currently with the client awaiting feedback.

MARCOMMSWHAT WE COULD DO BETTER• Ensure all relevant internal partners within Nokia are involved prior to

providing a formal brief to ensure it encompasses all thoughts on the project including any concerns, required KPIs etc.

IN MARKET COMMSUSUKSWEDENFINLAND

US COMMSKEY ACHIEVEMENTS FOR OCTOBER• Nokia World: The US team conducted pre-brief meetings with 15+ top tier media in New

York and San Francisco prior Nokia World event, in addition to embargoed outreach in

advance of the product announcements in Abu Dhabi. Secured widespread positive

coverage with top US media including USA Today, New York Times, AP, LA Times, ABC

News, CBS News, NBC News, CNN, WIRED, All Things D, Mashable, TechCrunch, The Verge,

among many others. Targeted broadcast outreach also resulted in coverage on national

television outlets, including ABC News, CBS News, CNN, FOX and NBC News. • Lumia 1020: On-going seeding and proactive outreach resulted in reviews and feature

coverage with various top-tier outlets, including Details, Consumer Reports, FOX News, PC

Mag, TheNextWeb, and KUSI-TV (San Diego).• Lumia 925: On-going seeding for AT&T device. Recent reviews include IntoMobile and

ChipChick.• Consumer/Lifestyle: The team continues to drive consumer/lifestyle outreach

highlighting the latest Lumia devices, including the hard copy and digital distribution of

our holiday Look Book to key media. Recent discussions/seeding have focused on holiday

gift guide opportunities with top-tier outlets, including Women’s Health, Teen Vogue, Lucky,

Girls’ Life, GQ, Men’s Journal, Complex, Huffington Post, New York Post, and NBC News.

UPCOMING FOR NOVEMBER• Lumia 1520 & 2520: The team will be organizing review seeding events in

New York and Sunnyvale to drive/strengthen review and launch coverage, as well as targeted executive briefings/interviews.

• Lumia 1020 & 925: On-going seeding/outreach to drive additional reviews and holiday focused coverage.

• Consumer/Lifestyle: On-going media outreach utilizing our holiday Look Book, along with a strong focus on shorter lead holiday opportunities for our newly announced products.

• Priority Apps: The team will continue to conduct proactive outreach and briefings to drive coverage for highly anticipated third party apps coming to Lumia including Vine, Nokia Video Director, among others.

US COMMS

HOW WE’RE TRACKING AGAINST KPIS• Message penetration: 55% (over half) of coverage includes one or more key

message• SOV: 5.9% in August in US (goal is to increase to 10% in Q4)• Media Engagement Goals for Q4:• 20+ briefings with tier 1 media so far in Q4• Product and accessory seeding success rate (quarterly)

o National business / tech: 150+ review units seeded (90% result in reviews)

o Consumer lifestyle: 20+ devices and/or accessories seeded (50% result in coverage placements)

o Travel and photography media: 5+ review units seeded (75% result in coverage placements)

o Broadcast: 10+ review units seeded (75% result in coverage placements)

US COMMS

Headline: • “TechBytes: Tablet Launches,

Facebook Outage”

Key Quotes:• “Nokia unveiled it’s first Windows

tablet, the Lumia 2520. The tablet has a 10 inch screen, Microsoft Office built in, and is powered by Windows’ new 8.1 operating system.”

COVERAGE HIGHLIGHTS

Headline: • “Nokia unveils Windows tablet,

supersized smartphones”

Key Quotes:• “Nokia's connected Windows tablet – it

is LTE-capable along with Wi-Fi – is called the Lumia 2520. It sports a 10.1-inch HD display, a 6.7 megapixel camera, and Zeiss optics that Nokia says is a first for a tablet, promising excellent pictures even when shot in low light.

• Indeed, one area Nokia has been generating a lot of noise these days is in photography, exemplified by the 41-megapixel sensor in the Lumia 1020 smartphone that came out earlier in the year.”

COVERAGE HIGHLIGHTS

Headline: • “Nokia gets into the tablet game”

Key Quotes:• “Nokia announced a new 10-inch tablet

called the Lumia 2520 on Tuesday at a press event in Abu Dhabi. The company says it has upped the screen's peak brightness so it's extra visible outdoors in direct sunlight.

• For its new smartphones, Nokia has chosen to continue its focus on the camera as the killer feature that can set its devices apart. Its Lumia 1020 smartphone's primary selling point was its impressive 40 megapixel camera. The new big-screen 1520 smartphone will have a smaller but still powerful 20 megapixel camera.”

COVERAGE HIGHLIGHTS

Headline: • “Gadget demo: Nokia Lumia

1020, Qube 2 and the iZZi Orbit Pro”

Key Quotes:• “This is the Nokia Lumia 1020, it’s

a 41-megapixel camera phone, I have to tell you, we messed around with it for a week and the photos and HD video are amazing! It allows you to edit your photos, zoom right in and it’s still as clear as can be, very impressive phone.”

• “The phone itself is phenomenal, it works well on Windows and takes great photos!”

COVERAGE HIGHLIGHTS

Headline: • “FIVE GREAT CAMERAS (THAT

MAKE PHONE CALLS, TOO)”

Key Quotes:• “FOR PHOTOGRAPHERS: You can

finally ditch that point-and-shoot, thanks to a whopping 41-megapixel sensor—four times as large as on most other phones. This means you can zoom in without losing a hint of sharpness.”

COVERAGE HIGHLIGHTS

Headline: • “Best of the year: Great buys $500 and

under”

Key Quotes:• “The Nokia Lumia 1020 is essentially a high-

resolution camera fused to a capable smartphone. Its 38.2-megapixel camera takes the sharpest photos of any smartphone camera we’ve tested, even in low light, and pro-style controls, editing tools, and a bevy of features help you take pictures like a pro.”

• “This Windows Phone also features a dazzling 4.5-inch display so you can enjoy your handiwork.”

COVERAGE HIGHLIGHTS

UK COMMSKEY ACHIEVEMENTS FOR OCTOBER• Nokia Lumia 1020 & 625 reviews programme – continued reviews outreach• Lumia Live Finale – media recruitment and attendance• On-going management of reactive queries around Microsoft acquisition stories• On-going support for Remarkable Women ‘Be Remarkable’ workshop, including

writing and issuing a media alert to event listings publications and parenting bloggers

• Nokia World support, including pre-brief outreach and event attendance• Apps World support, including event attendance and hosting media interviews• Lumia 1020 media quotes approvals for use in ATL marketing• Mobile Choice magazine Best Value Smartphone award for the Lumia 620• Creative Halloween media outreach

UK COMMSUPCOMING FOR NOVEMBER• Creative Bonfire Night outreach• Nokia Lumia 1520 and 2520 availability announcement and seeding event –

date tbc• Nokia Lumia 1020 & 625 reviews seeding – on going• Remarkable Women ‘Be Remarkable Conference’ – on going support• Christmas Gift Guide outreach – on going

HOW WE’RE TRACKING AGAINST KPISNokia World• Target: 12 publications: Achieved: 5 pre-briefs, 16 media attendees, 46

articles in 24hMonthly F2F meeting• Target: 1 creative idea: Achieved: 2 creative ideas signed off – Halloween and

Bonfire Night packs delivered to 27 lifestyle and consumer tech media

COVERAGE HIGHLIGHTS

Headline: “Nokia Lumia 1020”Publication: PC Pro

Summary:- “It’s all about the camera with the

Nokia Lumia 1020, and on this front, it’s a huge success; combined with a decent smartphone capabilities, it’s an alluring proposition.”

COVERAGE HIGHLIGHTS

Headline: “Mad-skilled phones”Publication: T3

Summary:- “…it’s bright, lightweight

and cheap, has swappable covers, packs 4G and WP8’s tile-based interface looks spiffy on that bigger screen.”

COVERAGE HIGHLIGHTS

Headline: “Nokia Lumia 1020”Publication: What Mobile

Summary:- “The Lumia 1020 is one of the

best phones from any manufacturer. It is certainly Nokia’s best effort yet. It’s not just a phone with a camera, it’s a fully fledged cameraphone – that sets a new standard.”

COVERAGE HIGHLIGHTS

Headline: “The smartphones that rival the iPhone 5”Publication: Cosmopolitan

Summary:- “The new Nokia 1020’s display is

crisp and clear and the camera features are beyond incredible, allowing you to edit and create special effects as you go… This is one of the best camera phones to hit the market yet - a good choice to take with you if you’re going travelling.”

SWEDEN COMMSKEY ACHIEVEMENTS FOR OCTOBER• Completed a 1020 Lifestyle Photo activity with a fashion photographer, which

resulted in coverage in public service radio, lifestyle media and bloggers • Broad tier 1 coverage on the news released at Nokia World• Arranged a successful competition (more than 100 contributions), focusing on

gaming with the Lumia 1520 in Europe’s largest gaming media, Gamereactor

UPCOMING FOR NOVEMBER• Launch of Facebook 1020 Zoom game in Sweden, Norway, Denmark, Switzerland and

Austria. • Conduct a survey in the Nordics regarding people’s photography habits• PR activity highlighting HERE’s Venue Maps with Tele2 Arena. HOW WE’RE TRACKING AGAINST KPISWe are doing well. We are two HERE pieces and two B2B pieces short of being all set for this year.

SWEDEN COMMS HIGHLIGHT – MOBILE PHOTO EVENT WITH FASHION PHOTOGRAPHER FREDRIK ETOALL, COVERAGE IN LIFESTYLE MEDIA, RADIO AND BLOGGERS

SWEDEN COMMS HIGHLIGHT – COVERAGE FROM COMPETITION WITH LUMIA 1520 AND GAMING MEDIA GAMEREACTOR.

FINLAND COMMSKEY ACHIEVEMENTS FOR OCTOBER• Successful Scoopshot-campaign & blog series

UPCOMING FOR NOVEMBER• Tablet seeding• Event planning• Blog post ideas for Ääni-blog

HOW WE’RE TRACKING AGAINST KPIS• Shared best practices from the global C&W team (lifestyle bloggers)• Producing (minimum) two Ääni blog post ideas• Seeding 1-3 devices to non-traditional media (goal: one story per device)• Contacting media to increase positive sentiment (and to decrease negative) in national

media; Nokia follows this and will inform us of the progress (now: positive 18%, negative 14%)

COVERAGE HIGHLIGHT

COHN & WOLFE TEAM MEMBER OF THE

MONTH!

Michael Rennett, Account Manager based in London, for his incredible efforts leading the charge on industry analyst relations for Mobile

Phones; not least leading briefing sessions with all executives on the ground in Abu Dhabi prior to Nokia World.

Michael is into a wide variety of music, from trance/house to classical. He is also hugely into video games & wearable technology

and can be found playing volleyball with analysts…