Global marketplaceswhere can I sell?

ebay amazon

AlibabaEtsy

Most retailers know and use familiar marketplaces such as eBay and Amazon.

ebay

amazon

But there are actually hundreds of different marketplaces you can sell products on

around the world.

Let's take a look at some online marketplaces

Main markets*

Germany12%

Rest of world26%

UK15%

USA47%

• B2B & B2C site selling consumer products

• The popular choice for Australian retailers

• 157 million active user accounts

• Over US$80 billion in goods sold in 2014*

• Local sites in over 30 countries

*Revenue per country, from Statista.com as of September 2015. *The Economist, 3 September 2015, 'EBay: 20 years of trading'

ebay

Main markets

Rest of world17%

NorthAmerica

62%

UK7.3%

Germany13.4%

• B2C site selling mostly books and electronics• Net sales in 2014 of nearly US$90 billion• Local online marketplaces in 10 countries• Offers options for customer assistance if you don't speak the local language

amazon*

*Figures based on sales 2014, sourced from Statista.com, Reuters and The Guardian

Canada3.2%

Rest of world26.9%

UK4.8%

USA65.1%• B2C site selling

handmade and vintage items• 30 million buyers and creative businesses• US$0.20 four-month listing price for products• Etsy takes a 3.5% commission on the sale price

Etsy

*Based on number of unique visitors, figures from Alexa.com as of September 2015.

Main markets*

Main markets

Australia3.8%

India1.9%

NZ82%

Rest ofworld11.9%

• More popular than eBay in New Zealand

• Around 3.7 million members

• Australian sellers must have a New Zealand bank account

• 5th most popular site in New Zealand

*

*Based on number of unique visitors, figures from Alexa.com as of September 2015.

Hong Kong0.8%

USA 1%

China 95.5%

• B2C site selling consumer products• Owned by Alibaba Group• Spin off from Taobao, a succesful C2C site• 7th most popular site in China• Australia Post manages a Tmall page

TMALL.COMMain markets*

*Based on number of unique visitors, figures from Alexa.com as of September 2015.

Main markets

• B2C site selling consumer products• More revenue than eBay in 2014 at over US$18.5 billion• One of the largest B2C platforms in China by volume• Smaller than Tmall, but growing Rest of

World1.8%

USA 2.5%

China 95.7%

*

*Based on number of unique visitors, figures from Alexa.com as of September 2015.

Main markets

• B2B2C site selling consumer products• US$5.66 billion in sales in 2014• 7th most popular site in Japan• Rakuten.com is gaining popularity in the US (842nd most popular site)

RakutenR

South Korea1.2%

China 1.8%

Japan 94.3%

*

*Based on number of unique visitors, figures from Alexa.com as of September 2015.

Main marketsGmarket

• B2C site selling consumer products• 11th most popular site in Korea• Owned by eBay Inc• Nearly 50% of sales happen on mobile• Also popular in Hong Kong and Taiwan

USA1.2%

China 1.9%

South Korea 93.1%

*

*Based on number of unique visitors, figures from Alexa.com as of September 2015.

Main markets

• B2C site selling consumer products• 10th most popular site in Korea• Launched a Malaysian site in April 2015 (11street.my), which has grown rapidly and is now in the top 40 sites

Rest of World 0.9%

USA0.5%

South Korea 98.6%

*

*Based on number of unique visitors, figures from Alexa.com as of September 2015.

Main marketsLAZADA•COM

• B2C site selling consumer products• Aims to be the 'Amazon.com of Southeast Asia' with 6 local sites in the region• More than 8.7 million unique visitors per month• Gross merchandising volume of US$384 million in 2014

Philippines 1.8%

Thailand 2.5%

Rest of World 67.9%

Indonesia 27.8%

*

*Based on number of unique visitors, figures from Alexa.com as of September 2015.

Main markets

• B2C site selling consumer products• 7 localised online marketplaces in 5 countries• Joint venture with eBay• #1 shopping site in Singapore

Singapore 8.9%

Indonesia 10.8%

Rest of World 15.8%

South Korea 64.5%

*

*Based on number of unique visitors, figures from Alexa.com as of September 2015.

Main markets

Rest ofworld3.6%

USA0.6%

India95.8%

• Main competitors are Flipkart and Amazon India

• 40 million registered users, and 17.9 million visitors in May 2015

• Claims to deliver products in around 5000 towns and cities in India

*

*Based on number of unique visitors, figures from Alexa.com as of September 2015.

Alibaba

Main markets

Alibaba

• B2B site selling consumer products• Annually there are around 334 million active buyers and 8.5 million sellers• Over 50% sales on mobile• Building a large logistics network in China and forging partnerships across Asia• Estimated sales in 2014 of US$420 billion

Rest of World 14%

China 86%

*

*Based on annual revenue in 2014, figures from Statista.com

Main markets1688.com

• B2B selling consumer products• Mostly used by wholesalers • Great for high volume Australian businesses, such as wineries• Owned by Alibaba Group

Japan1.8%

Taiwan 2.3%

Rest of World 12.7%

China 83.2%

*

*Based on number of unique visitors, figures from Alexa.com as of September 2015.

The sheer number of marketplaces is overwhelming.

So how do you choose?

Considerations:

Are your products

right for the market?

Can you provide

customer support?

Are you targeting a

specific market?

Australia Post and StarTrack already help customers get products into marketplaces around the world.

And our experts in eCommerce are ready to help.

https://auspost.tmall.hk

TMALL.COM

Expanding overseas?Call StarTrack today on 13 2345

A business of Australia Post