Global Marine Lubricants: Market Analysis and Opportunities

Report #Y752 | © 2013 Kline & Company, Inc.

www.KlineGroup.com

EnergyEnergy

Global Marine Lubricants:Market Analysis and Opportunities

To Be Published 3rd Quarter 2014Base Year: 2013Forecasts to 2018

Regional Coverage: Asia n Europe n North America

The global shipping industry faces a period of immense economic and technological challenges. The

industry continues to suffer from a weak global economy. At the same time emission limits are set to

tighten in the coming years. In the context of these twin challenges engine OEMs, ship owners, oil refin-

ers, bunker fuel suppliers all face difficult strategic decisions which will set the direction of the industry.

This Report Will Help Subscribers to:

n Gauge demand for marine lubricants byproduct type, region, and industry segment

n Understand technologies being consideredby the shipping industry to meet theemerging emission limits in terms of theircosts and effectiveness and their impact onlubricant demand

n Evaluate strengths and weaknesses ofleading lubricant suppliers in terms of theirproducts, global coverage, and end-userperceptions

n Understand un-met needs of shippingcompanies and the key success factors foracquiring their business

n Understand shipping industry trends,growth drivers, and restraints and theirimpact on lubricant demand

n Understand opportunities and challengesfor marine lubricant marketers

1st Edition

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Report #Y752 | © 2013 Kline & Company, Inc.www.KlineGroup.com


Tentative Report Contents*

Introduction

Executive Summaryn An Overview of Key Findings

Global Shipping Industry OverviewIndustry structure and segments

n Geographic distribution and key ports

n Global fleet size by type of vessel and power

n Fuel quality trends and emerging fuels (LNG)

n Current and emerging emission regulations

n Technology trends (exhaust gas scrubbers, low-

sulfur fuels, slow steaming, exhaust gas recircu-

lation, selective catalytic reduction, waste heat

recovery, air lubrication, and other

technologies)

n Industry growth and outlook

Global Marine Lubricant Market Overviewn Product types – specifications, function, and

performance

n Market demand by product types (System and

cylinder oils, TPEO, other)

n Market demand by industry segment (deep-sea,

in-land/coastal, other)

n Market demand by region (key ports)

n Industry supply chain issues and key success

factors

n Key suppliers and market shares

n Demand growth and outlook

Company ProfilesDetailed profiles of leading marketers of marine

lubricants (listed in Table 1) covering:

n Company background

n Marine lubricant product range

n Sales volume

n Regional coverage

n Marketing and promotions

n Technical capabilities

n Alliances

n Outlook

Industry analysisn Industry trends – economic, technology,

regulatory, product, and other

n Growth drivers and restraints

n Supplier SWOT analysis

n Market opportunities and challenges

* Subject to charter subscriber input

Table 1: Leading Marine Lubricant Marketers

BP

Chevron

ExxonMobil

Gulf Oil/Sealub Alliance

Lukoil

Shell

Total

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Scope

Global Marine Lubricants: Market Analysis and Opportunities will provide a detailed and

independent appraisal of the global marine lubricants market and the emerging opportuni-

ties for lubricant marketers. The study will cover:

n Demand for marine lubricants at a global level for

base year and forecast period

n Analysis of demand by major product categories

including system oils, cylinder oils, trunk piston

engine oils, and other lubricants

n Analysis of demand by region covering major ports

n Analysis of demand by industry segments including

ocean going vessels, coastal vessels, vessels

operating in in-land waterways, and other vessels

n Evaluation of technology trends in play to

meet the emerging emission limits

n Profile and evaluation of key suppliers

n Market analysis and identification of

opportunities and challenges

Key Benefits

Subscribers of this report will gain an understanding of the marine lubricants market in

terms of the key markets, technology and product trends, market opportunities, and chal-

lenges. The report will help subscribers to:

n Develop business strategies by understanding the

economic, technological, and regulatory trends

shaping and driving the global shipping industry

and its impact on marine lubricants.

n Design and develop products, marketing, and

sales strategies targeting key end-use segments.

n Develop market-entry and market expansion

strategies by evaluating current and future

demand scenarios.

n Evaluate major global marine oil suppliers and

alliances in terms of their products, supply chain,

presence across the major ports, customer

perceptions, strengths, and weaknesses.

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MethodologyKline’s approach places the principal emphasis on primary research techniques to ensure that the foundation ofbusiness intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the businessand leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmaticindustrial and commercial experience to understand and interpret global impacts and local perspectives.

Primary Research

We Know Who to Talk to. We Know How to Listen.

A high number of in-depth discussions are conductedby each analyst. All interviews are done with the trueindustry insiders!

Kline’s analysts draw upon pragmatic experience tounderstand global impacts and local perspectives.Our interviews engage experts across all pertinentfields and sectors including:

n Government agencies

n Trade organizations

n Suppliers

n Distributors

n Marketers/manufacturers

n Retailers

Secondary Research

We Know Where to Look – Mining the Details.

Analysis is further supplemented by secondaryresearch, consisting of constant tracking of annualcompany reports, national statistics bureaux, trade/industrial/professional associations and the like.

Relevant developments are diligently followed andtheir impact closely monitored. Reports also drawupon non-confidential data from Kline’s internaldatabase, consisting of over half a century’s syndi-cated research.

Comprehensive Market Intelligence

We Know How to Verify.

Data are rigorously analyzed, cross-checked, distilledand validated. Kline’s proven methodology allowsexceptionally effective, precise and reliable market

intelligence procurement and assessment, givingsubscribers a solid foundation on which to grow,refine and expand their business with confidence.

Kline CredentialsKline is a leading global management consulting andmarket research firm offering the complete spectrum ofservices. The firm has served the management consult-ing and market research needs of organizations in thechemicals, materials, energy, life sciences, and con-sumer products industries for over 50 years.

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Global Marine Lubricants: Market Analysis and Opportunities