GLOBAL INDUSTRY INSIGHT: Facial Care Market Size, Share, Development, Growth and Demand

Forecast to 2020

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Global Facial Care Market Size, Share, Development, Growth and

Demand Forecast to 2020

The facial care market includes cosmetic products used for caring of face and its features such as skin, lips, and

eyelashes, for an attractive youthful appearance. There are numerous facial care products available in the

market, such as masks, serums, face washes, cleansing wipes, pore strips, facial creams, toners, skin lightening

creams and anti-ageing creams. The market’s end-user application is categorized on the basis of men and

women. These facial care products are retailed through stores and non-stores channels. Non-store retailing is

witnessing thrust as the manufacturers nowadays prefer advertising and selling products online, which also

includes advertising and selling through social networking websites.

Rising global economy and increasing disposable income among consumers of developed and developing

countries has fuelled the growth of the facial care market. Young people are becoming more fashion conscious

and are trying to look more styling in order to express their individuality. The demand of fairness creams in Asia-

Pacific market is increasing with increasing people awareness through media, supported by rising consumer

disposable income. The market of fairness cream is increasing and it is also gaining popularity in the men’s

group.

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Improved distribution networks and the rising popularity of multi-functional products available in the market are

some of the major drivers contributing to the growth of facial care market. In addition, market is also driven by the

presence of a variety of skin products. Facial care product holds the major market share in the skin care market.

Some of the other factors propelling growth of the market include changing lifestyle of consumers, increased

publicity and advertising, and increasing usage of fairness products. Online retailing and development of skin care

products for men are the key opportunities for the market.

Some of the factors hindering the market growth include stringent government regulations and huge capital

investment. Regulations play an important role, as many cosmetics used for facial care are chemically prepared

and can damage the skin. Large investments are required for research and development, as some personal care

products are toxic in nature, in order to assure the safety of the product or to make use of alternate raw materials

such as natural and herbal products.

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North America dominates the global facial care market. The market is likely to witness a speedy growth owing to

development of a variety of products at domestic as well as international level. It is then followed by Europe. The

facial care market in the Asia-Pacific is experiencing the highest growth, which is primarily driven by the

availability of a variety of skin products.

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Global Facial Care Market Size, Share, Development, Growth and

Demand Forecast to 2020

Some of the top competitors in the global facial care market are L’Oreal S.A., Kao Corporation, The

Unilever Plc, Johnson and Johnson Limited, Procter and Gamble Company (P&G), Kose Corporation,

Shiseido Co. Ltd. and Estee Lauder Companies Inc.

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