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Spanning over 153 pages this report provides the current size of the marketing and advertising budgets of global construction industry suppliers and data on how spending by global construction industry suppliers will change, providing an insight into global marketing behavior. For more information visit: http://www.marketresearchreports.com/timetric/global-construction-industry-survey-2013%E2%80%932014-market-trends-marketing-spend-and-sales
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Global Construction
Industry Survey 2013–2014:
Market Trends, Marketing
Spend and Sales Strategies in the
Global Construction
Industry
Category : Industry & Manufacturing
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Introduction to Report
Launch Date: June 17, 2013
Number of Pages: 153
Geography Coverage: Global
Available Format: PDF
Price For Single User License: USD 2,000
Price For Site License: USD 4,000
Price For Global User License: USD 6,000
Delivery Time: Within 24 Hours (During Working Days)
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About the Report
This report provides the current size of the marketing and advertising budgets of global construction industry suppliers and data on how spending by global construction industry suppliers will change, providing an insight into global marketing behavior. In addition, the report identifies future growth of global construction industry buyers and suppliers and M&A activity.
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Research Findings
According to the survey, 56%, 55% and 45% of respective respondents identified ‘cost containment’, ‘market uncertainty’ and ‘retention or recruitment of skilled staff’ as pressing business concerns.
Industry survey revealed that the average marketing budgets of both construction equipment and material, and other construction industry suppliers, are expected to increase by 7% in 2013.
A total of 65% of respondents from construction equipment and materials suppliers consider the need to ‘focus sales efforts on generating new business’ as a marketing activity they plan to adopt.
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Scope
Revenue growth projections Capital expenditure of construction
industry contractors, developers and suppliers
Leading business concerns and the subsequent efforts to negate them
Marketing budgets of construction industry supplier companies
Future investment in media channels Key marketing aims for 2013–2014 Critical success factors for choosing a
marketing agency
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Reasons To Buy
Projects trends related to global construction industry respondent revenue growth expectations and top priorities in the next 12 months
Outlines the change in capital expenditure of buyer and supplier companies in 2013
Identifies the most important ways that suppliers can help buyers in the current business climate
Analyses the average size of global construction industry annual marketing budgets for supplier respondents
Identifies the key marketing aims of organizations and which sales strategies companies will be adopting to deal with market conditions in 2013–2014
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Topics Covered in Report
1. Global Construction Industry Dynamics2. Global Construction Industry Market Growth
Outlook3. Threats and Opportunities for the Global
Construction Industry4. Global Construction Industry - Supplier
Marketing Spend Activity5. Marketing and Sales Behaviors and Strategies
in 2013–2014
For more details regarding Report coverage see the last slide
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Company Coverage (Partial List)
For more details regarding company coverage and TOC see the last slide
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How To Buy This Report?
Visit following URL to see Table of Content and purchase this publication:
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About Market Research Reports, Inc.Market Research Reports provides a customized set of reports from reputed Publishers, built on the intelligence available within organizations and leverages on our motto of “Intelligence Redefined”.
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