GIY! Indoor Agriculture Systems

“Made for China” Business Competition

2011/12/03

GROW IT YOURSELF!

GIY! 2011@BERKELEY

Zhou Lin linzhou@berkeley.edu

GIY! 2011@BERKELEY

GIY! 2011@BERKELEY

94.5%

67.9%

50.9%

agrees there is food safety issue

doesn’t have “sense of safety”

considers the problem severe

2010-2011 CONSUMER REPORT ON FOOD SAFETY

GIY! 2011@BERKELEY

GIY! 2011@BERKELEY

General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China (AQSIQ)

• Food inspection pass rate (as of 2011/11/12)

> 90%

GROW IT YOURSELF!

GIY! 2011@BERKELEY

• Full control of the food quality

• Easy access

• Green and low carbon

• Hydroponic growing environment

• Automated control system

• Optimized temperature, pH,

lighting, etc.

SYSTEM + SERVICE

GIY! 2011@BERKELEY

• Fully integrated, ready-to-use system

• For residential user: pre-configured size and capacity

• For food producer: customized solution

• Service and support provided:

– Nutrition facts

– Seeds supply

– Healthy balance

– Growth profile match

– Upgrade

GIY! 2011@BERKELEY

Credit: Dr. Chris Anderson

GIY! 2011@BERKELEY

Credit: Dr. Chris Anderson

GIY! 2011@BERKELEY

Credit: Dr. Chris Anderson

GIY! 2011@BERKELEY

Credit: Dr. Chris Anderson

MARKET

GIY! 2011@BERKELEY

• Home owners, apartment units

• Integrating opportunity with real estate developer, building contractor, etc.

GIY! 2011@BERKELEY

It’s a billion dollar business!

• 54.7% - buy organic food sometimes

• 16.2% - buy organic food often

GIY! 2011@BERKELEY

YI XIAN AGRICULTURE GROUP

GIY! 2011@BERKELEY

GETTING STARTED…

GIY! 2011@BERKELEY

• System components design

• System overall design

• Prototype ($20,000)

– Sensor network

– Control system

– Heater, pH control, lighting, etc.

• Starting growing vegetables and experiment different recipes!