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Dr. John Girard's presentation to North Dakota Tourism Conference, April 2010
Citation preview
www.sagology.com [email protected]
ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.
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SagologyJohn P. Girard, [email protected]
Maximizing Sales Through Electronic Marketing
www.sagology.com
1
@JohnGirard JohnGirard
For a copy of the slides:
Please contact me:
My Story … My Perspective
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Sagology
About Sagology
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Sagology is dedicated to connecting people with people to facilitate collaboration, learning, and knowledge sharing through keynotes, workshops, and consulting.
sagology [sāj-ol-uh-jee]
-noun
1. the study of organizational wisdom in all its forms, esp. with reference to technology, leadership, culture, process, and measurement
2. the study of one venerated for experience, judgment, and wisdom.
Origin:
2008; Canadian English, from Middle English sage + -ology.
Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep- in Indo-European roots.]-ology [Middle English -logie, from Old French, from Latin -logia, from Greek -logiā (from logos, word, speech; see leg- in Indo-
European roots) and from -logos, one who deals with (from legein, to speak; see leg- in Indo-European roots).]
Sagology
The One Thing. . .
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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. . . finding the one thing . . . but more on that later . . .
Five Themes
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Know Your Environment
Understand the Groundswell
Consider Crowdsourcing
People Know Best
Listen, Learn, Lead
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Are You Ready for the Future?
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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“In an economy where the only certainty is uncertainty, the only sure source of lasting competitive advantage is knowledge.”
Maximizing Sales Through Electronic Marketing
Are You ReadyFor the Future?
www.sagology.com [email protected]
ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.
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The Crasher Squirrel
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Knowledge – Nothing New?
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Knowledge Management is the
creation, transfer, and exchange of
organizational knowledge to achieve
a [competitive] advantage.
What Advantage?
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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History of KM
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Michael Polanyi
1950s
Aristotle
c. 350 BC
Classification
of
Knowledge
Aristotle
1990s
Carla O’DellSir Francis Bacon
17th Century 2000s
The Real Reason
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Including Ray Downey, Special Operations Command lost 95 men that day –
totaling 1,600 years of experience. (emphasis added)
The Knowledge Edge
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Knowledge
Information
Data
Wisdom
Understanding
Knowledge
―With 3,600 stores in the United States and
roughly 100 million customers walking
through the doors each week, Wal-Mart has
access to information about a broad slice of
America . . . The data are gathered item by
item at the checkout aisle, then recorded,
mapped and updated by store, by state, by
region . . . By its own account Wal-Mart has
460 terabytes of data.‖ ( 750,000 CDs 1 terabyte ~ 1,000,000 MB)
14 November 2004
Hurricane
www.sagology.com [email protected]
ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.
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A Leaders view of knowledge . . .
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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―. . . there are known knowns; there are things we know that we know. There are known
unknowns; that is to say there are things that we now know we don’t know. But there are also
unknown unknowns — there are things that we do not know we don't know.‖
Knowns and Unknowns
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Unknown
Knowns
Unknown
Unknowns
Known
Knowns
Known
Unknowns
Wal-Mart
Comp Intell
IQ
Unknown unknowns
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Somewhere on the West Coast
Understand the Groundswell
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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“A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.”
groundswell.forrester.com
The Social Technographics™ Ladder
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Inactives neither create nor consume social content of any kind
Spectators consume social content including blogs, user-generated video, podcasts, forums, or reviews
Joiners connect in social networks like MySpace and Facebook
Collectors organize content for themselves or others using RSS feeds, tags, and voting sites like Digg.com
Critics respond to content from others. They post reviews, comment on blogs, participate in forums, and edit wiki articles.
Creators make social content go. They write blogs or upload video, music, or text.
Creators
Critics
Collectors
Joiners
Spectators
Inactives
The Social Technographics™ Ladder
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Creators
Critics
Collectors
Joiners
Spectators
Inactives
US 55+12%
28%
12%
26%
64%
30%
US 18-2446%
50%
38%
85%
89%
3%
US 35-4423%
34%
20%
54%
73%
17%
200924%
37%
21%
51%
73%
18%
200718%
25%
12%
25%
48%
44%
US Adults
www.sagology.com [email protected]
ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.
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An African Villa Story
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Global Top Internet Sites (Reach)
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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1. Google 43%
2. Facebook 33%
3. Yahoo! 27%
4. YouTube 23%
5. Live 16%
6. Wikipedia 13%
7. Blogger 12%
8. MSN 11%
9. Baidu.com 9%
10. Twitter 7%
http://www.alexa.com/topsites/
1. Google
2. Facebook
3. Yahoo!
4. YouTube
5. Wikipedia
6. Craigslist
7. Blogger
8. eBay
9. Twitter
10. AmazonMySpace 20 25 April 2010
Social Media Action Plan
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Lead
Listen
Learn
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Why Matters
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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> 400M active users
> 150M login daily
35+ fasterstgrowth
demographic
130 friends is average
2B pieces of “stuff” shared
each week
3M events created each
month
45M active user groups
70% of users outside USA
Marketing @ Facebook
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Million+ Fans
1. Coca-Cola
2. Starbucks
3. Disney
4. Victoria's Secret
5. iTunes
6. Vitaminwater
7. YouTube
8. Chick-fil-A
9. Red Bull
10. T.G.I. Friday’shttp://www.thebigmoney.com/slideshow/big-money-facebook-50-0
www.sagology.com [email protected]
ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.
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Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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According to Facebook
25,300 Facebook users live within 50 miles of Minot, ND (age 18 and older)
30,000 Facebook users live with 50 miles of Fargo, ND who graduated from college
212,000 Facebook users live in ND (age 18 and older)
365,400 Facebook users live in Manitoba (age 18 and older)
297,540 Facebook users live in Saskatchewan (age 18 and older)
Personal or Organizational
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Wikipedia is driven by a global community of more than 150,000 volunteers—all dedicated to sharing knowledge freely. Over almost eight years, these volunteers have contributed more than 11 million articles in 265 languages. More than 275 million people come to our website every month to access information, free of charge and free of advertising.
Consider Crowdsourcing
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.
Crowdsourcing
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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http://www.youtube.com/watch?v=TCM7w11Ultk
The Generation Game
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Digital Native or Digital Immigrant?
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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www.sagology.com [email protected]
ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.
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Community Engagement – Generation V
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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http://www.gartner.com/it/page.jsp?id=545108
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Are You Ready?
http://socialnomics.net/
Storytelling by Steve Denning
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Purpose of Story
Sparking action
Communicating who you are
Transmitting values
Fostering collaboration
Taming the grapevine
Sharing knowledge
Leading people into the future
www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html
Storytelling: Commander-in-Chief
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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2006
GoldenGlobe
Awards
The one thing . . .
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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Five Things for Tomorrow
Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])
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YouTube
Blog
Wikipedia