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OTCQB: GIGL
Investor Presentation July 2015
Important Cautions Regarding Forward-Looking Statements
This presentation contains forward-looking statements. These statements relate to future events or expectations
regarding our future financial performance. These statements are only predictions and involve risks and uncertainties,
including, but not limited to the ability to open the new location, fulfill the terms and obligations of the lease, and any
other difficulties related to risks and effects of legal and administrative proceedings and governmental regulation, future
financial and operational results, competition, general economic conditions, and the ability to manage and continue
growth.
Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual
outcomes may vary materially from those indicated. Important factors that could cause actual results to differ materially
from the forward-looking statements we make in this news release include market conditions and those set forth in
reports or documents we file from time to time with the SEC. We undertake no obligation to revise or update such
statements to reflect current events or circumstances after the date hereof or to reflect the occurrence of unanticipated
events.
OTCQB: GIGL
OTCQB: GIGL
OTCQB: GIGL
OTCQB: GIGL
Who We Are…
Family restaurant and play space
Healthier, high-end version of Chuck E Cheese
Unique in the market place / First-of-a-kind family restaurant
Brings together organic gourmet food with play elements for children
Solution to unmet need in family dining
Parents get to eat and relax
Kids get an incredible time playing in custom 2500 sq. ft. play area:
Climbers
Dragons
Castles
Pirate ships
Swings
And more
Business Basics
Three locations in high-profile malls in LA
Expanding to 12 company-owned locations by end of 2017
Support from large mall operators
Average 75% rent discounts
$500K-$700K up-front cash (covers 50%+ of build-out)
Interest from franchisees globally
Celebrity clientele and national media coverage
Strong financial performance
Revenue up 48% in 2014
1Q15 vs 1Q14: revenue up 12%; costs down 7%
Current assets up 41%; long-term liabilities down 14% at
year-end 2014
Multiple revenue drivers generate attractive store-level
profitability opportunities
OTCQB: GIGL
OTCQB: GIGL
Stock Basics
OTCQB: GIGL
OTCQB: GIGL
Recent Price $0.14
Market Cap $5.2M
Shares Outstanding 33.3M
Float 15.2M
Ave. Volume (3 mth) 22,516
Experienced Senior Leadership
OTCQB: GIGL
OTCQB: GIGL 6
Joey Parsi Founder & Chief Executive Officer
John Kaufman Interim-President
Philip Gay, CPA Chief Business Development Officer
20+ year career on Wall Street
Sutro & Co., Lehman Brothers, & TD Waterhouse (managed $350M+ in assets)
Founded Giggles N’ Hugs in 2007
Former COO of California Pizza Kitchen
Grew from two locations to 70+
Former President/COO of Koo Koo Roo
33 years of restaurant industry experience
Former president & CEO – Grill Concepts, Inc.
Former CFO – California Pizza Kitchen & Wolfgang Puck Food
Former CEO & COO – Diversified Food Group
Former CEO – Color Me Mine
Managing Director of Triple Enterprises
25+ years of restaurant industry experience
Experienced Senior Leadership
OTCQB: GIGL
OTCQB: GIGL 7
Sean Richards Chief Operating Officer
Joan Barnes Advisory Board
20+ Years of operations management experience
Regional Director at Hootwinc, LLC (operated 7 Hooters restaurants, 1 casino & 2 bars)
General Manager of The Viper Room & Pink Taco
General Manager of the House of Blues, Planet Hollywood & Hard Rock Café
Joined Giggles N’ Hugs in 2010
Co-founder and former CEO of Gymboree
Grew brand to 400 play centers
Sold for $1.8 billion (~20x revenue)
Founder of YOGA STUDIO, sold to Yoga Works in late 2008
Joined Giggles N’ Hugs in 2012
What Sets Us Apart? Kid-friendly play area in a true restaurant environment Delicious, nutritious, organic menu catered to young children (1-10) and accommodative to parents Entertainment, such as puppet shows & themed nights Trained “aides” assist with children’s enjoyment while parents relax Child drop-off service (while parents shop) First and only restaurant to offer this service in LA
OTCQB: GIGL
OTCQB: GIGL
MISSION:
To satisfy every parent’s need for a
restaurant that serves healthy, delicious
food and caters to their children's
experience as much as their own.
Celebrity Clientele & National Media Coverage
Gwen Stefani and Gavin Rossdale take their boys, Kingston and Zuma to Giggles N’ Hungs in Los Angeles on Sunday (march 6).
Jennifer Hudson and her son David played at Giggles N’ Hungs in LA before having an early dinner together.
Adam and Sadie Sandler at Giggles N’ Hungs
Ben Affleck taking Violet to Giggles N’ Hungs
Halle Berry and Nahla leaving Giggles N’ Hungs in Los Angeles
OTCQB: GIGL
OTCQB: GIGL
VIDEO
OTCQB: GIGL
OTCQB: GIGL
Where We Are Today
Opened Dec. 2010 – “Flagship location” Annual run rate of $1.4 million in sales and $285,000 in EBITDA (21% net operating margin) 6,100 sq. ft. 24% of households with children 21% of household income >$100k
10-year lease signed February 2012 Opened end of March 2013 Annual run rate of $1.1 million in sales (up 4.3% YTD) 5,900 sq. ft. 38% of households with children 30% of household income >$100k
10-year lease signed February 2013 Opened November 2013 Annual run rate of $1.4 million in sales (up 16.9% YTD) 6,000 sq. ft. 47% of households with children 23% of household income >$100k
Westfield Mall – Century City, CA Westfield Topanga Shopping Center – Canoga Park, CA
Glendale Galleria (General Growth) – Glendale, CA
OTCQB: GIGL
OTCQB: GIGL
Strategic Expansion Plans: Company-Owned & Franchise Locations
Expanding to 12 company-owned locations
by year-end 2017
Backfill Southern California market, with
longer-term target markets including:
San Francisco, CA
Seattle, WA
Vancouver, BC
East Coast
Ongoing interest globally from large multi-
unit franchising operators and individual
franchisees
Licensing fees ($100Ks - $millions)
Royalties (2%-8% of gross sales)
OTCQB: GIGL
OTCQB: GIGL
Major Mall Operator Support: Rent Concessions & Up-Front Cash
Strong interest from major mall operators
Westfield Group (55 properties)
Macerich Group (62 properties)
General Growth Properties (135 properties)
Simon Properties (300+ properties)
GIGL drives traffic to mall properties; mall owners/operators
offering significant concessions & allowances:
Average 75% discount on rent
$500K-$700K up-front cash (covers 50% of build-out)
Todd Star, former Westfield senior executive, spearheading
negotiations with mall operators
Negotiating deals on per-location basis
OTCQB: GIGL
OTCQB: GIGL
Licensing & Merchandising Provide Additional Revenue Drivers Agreement with The Licensing Shop (TLS) to extend the Giggles N’ Hugs experience into “on-brand” products TLS specializes in the strategic development of consumer products; expertise includes: Extending brands into licensed products Creating new revenue streams Reaching new customers
TLC clients include:
Plan to sell branded merchandise in-store as well as to top-tier retail outlets (Nordstrom, Bloomingdales, Whole Foods, etc.) Potential merchandising opportunities:: Organic food products (i.e. Frozen Pizzas with Mom’s Tricky Treat
Sauce, Mac N Cheese with Mom’s Tricky Treat Sauce, and Chicken Littles with Flax Seed)
High-quality children’s apparel and accessories Drink ware/snack cups (BPA Free) Coloring books & stickers Children’s vitamin water
OTCQB: GIGL
OTCQB: GIGL
Attractive Single-Store Economics
OTCQB: GIGL
OTCQB: GIGL
Site Selection Strategy Target: High-traffic, upscale retail centers &
shopping malls Lifestyle/entertainment centers Areas with children under the age of 10
TLC clients include: Empirical site selection model Rigorous ROI review Prototype: 6,000 sq. ft. & 150 seats
Initial Investment:
Build-Out $960,000
Pre-Opening Expenses +$240,000
Total Initial Investment $1,200,000
Tenant Improvement Funds -$600,000
Total Company Cost $600,000
Achieve Payback in 2.5 Years
(in thousands)
YEAR 1 YEAR 2 YEAR 3 YEAR 4
Revenue $1,743 $1,893 $1,983 $2,008
SSS Growth n/a 9% 5% 2%
Costs ($1,415) ($1,519) ($1,576) ($1,571)
Store Net Profit $328 $374 $407 $437
Corporate Op. Costs ($50) ($50) ($50) ($50)
EBITDA $278 $324 $357 $387
EBITDA % 15.9% 17.1% 17.9% 19.3%
Track Record of Revenue Growth (in millions)
$1.1 $1.3
$2.3
$3.3
$0
$1
$2
$3
$4
2011 2012 2013 2014
OTCQB: GIGL
OTCQB: GIGL
31.6% CAGR
Same Store Sales Performance Driving Positive Operating Income
OTCQB: GIGL
OTCQB: GIGL
17
$636 $822 $825 $913
$781 $918
$0
$250
$500
$750
$1,000
Dec 3
1, 2
01
3
Mar 3
0, 2
01
4
Jun
e 30
, 20
14
Sept 3
0, 2
014
Dec 3
1, 2
01
4
Mar 3
0, 2
01
5
-$42 -$30 -$30
$41 $37 $62
($50)
($25)
$0
$25
$50
$75
(in th
ou
sand
s)
Quarterly Revenue
Quarterly Operating
Income (store-level)
Key Take-Aways First-of-its-kind family restaurant and play space
Addresses unmet consumer need Expanding to 12 company-owned locations by year-end 2017 Strong interest from franchisees globally
Experienced management team
California Pizza Kitchen, Koo Koo Roo, Wolfgang Puck
Foods, Gymboree, Color Me Mine, etc.
Significant interest/support from major mall operators
Rent concessions (75%) and tenant allowances
($500k-$700K) offset 50% or more of per location start-up
costs
Proven ability to deliver financial performance
2014 revenue up 48% YoY
31.6% CAGR (2011-2014)
Multiple revenue drivers
Food, beverage, private parties, merchandise, etc.
Attractive store-level profitability opportunities
OTCQB: GIGL
OTCQB: GIGL
Contact Us
Giggles N’ Hugs, Inc.
10250 Santa Monica Blvd. #155
Los Angeles, CA 90067
Tel: (310) 553-4847
OTCQB: GIGL
OTCQB: GIGL
Investor Relations Contact Jon Cunningham, VP of IR
RedChip Companies Tel (800) 733-2447 ext. 107
Appendix: Awards & Accolades
Rated among best family & kid-
friendly restaurants by CitySearch and
GoCityKids
Voted the #1 birthday party
place in Los Angeles by
Nickelodeon
Voted “Best Pizza in Los Angeles” by Nickelodeon
“Treat your children like the stars they are with red-carpet-worthy
fun. Giggles ‘N’ Hugs, Tinseltown’s favorite tot hotspot, is where
playtime, healthy food and happy families converge.” — L. Souris Hong-Porretta, Gilt City Editor
OTCQB: GIGL
OTCQB: GIGL
Appendix: What Our Customers Say
“I am a big fan of Giggles. This indoor playground has everything it takes for a great time: food, beer, wine, coffee, cookies, delicious,
healthy pizza, not greasy and thick. What else do I need? Oh I forgot
they also have complimentary wifi. A big plus!” – 5/2/12
“I love this place and so do my kids. Having two little ones to impress often makes it difficult unless you
want to go to Chucky Cheese LOL...this place is perfect and the
food is very good. Highly recommended.” – 5/15/12
“This place is wonderful! We had a great time when we went to check it out. It's kid friendly. The staff was really nice. I'm looking forward to different promotions they might
have coming up, including the Easter Brunch. I would highly
recommend this place to anyone I know with kids.” – 4/7/11
OTCQB: GIGL
OTCQB: GIGL
Appendix: Organic & Nutritious Menus for Adults
OTCQB: GIGL
OTCQB: GIGL
Appendix: Organic & Nutritious Menus for Children
OTCQB: GIGL
OTCQB: GIGL
Appendix: Some of Our Popular Menu Items
OTCQB: GIGL
OTCQB: GIGL