How To Get The Most Out of Dreamforce 2010

Michele McMahon

Vice President, Revenue Generation

Dreamforce: 2006 – 2010 Attendee

2006 & 2010 Speaker

The Net. helps thousands of organizations ,including nearly half of the Fortune 500, identify, resolve and mitigate risk through our full suite of incident management solutions, reporting software and employee communications programs.

Recent Go-Live on SFDC after a record-breaking intern implementation executed in 6 ½ weeks from contract signature. SFDC is key part of our digital backbone that includes Silverpop, Jigsaw, Hubspot, to name a few integrated applications.

The Network, Inc.

• Building The Business Case to Attend• Before – How to Prep• During – Maximize Your Time• After – Follow Up• Tools• Q&A

Agenda: Getting the Most out of Dreamforce 2010

• Budget for It• Decide who should go• Have a pre/during/post plan• Align with your organization’s strategy• Analyze Dreamforce from a Marketing & Event view

Building The Business Case

• Advance Planning• Divide and Conquer• Preview Sessions and Tracks• Identify tracks to attend and solutions to research

across departments• Identify specific questions / challenges to solve• Set expectations regarding what you will bring back• Use the time on the plane to prep

Prep

Business Need Best Practice,Application,Other,

Appx MainExpoBreakoutTraining

Owner

Pricing, Proposal, Comp Management

Best Practice, App

Big Machines, SANT, Xactly,

ExpoSession

MM

Apex Code Training N/A Hands OnTraining

JB

Social Media BPApp

ChatterLinkedInFacebookOther

MainBreakoutExpo

MM

Sample Pre-Planning Document

• First Day Reception Get Lay of The Land• Identify Business Pains to Solve• Identify specific Vendors or Categories• Pay attention to Award Winners • Connect with people • Balance your time • Sessions trump demos

Cloud Expo Approach

Picture Courtesy of SFDC Facebook Page

• Align with Organizational Goals• Attend Different Tracks • Pay attention to level of session• Divide and Conquer• Look for “How Salesforce.com Does it” component• Panels offer multiple points of view and Q&A• Attend the ones I want to connect with speaker,

including Salesforce.com speaker• Attend the ones I want to ask questions

How I pick a Session

• General Sessions• Visionary , RoadMaps, Positioning

• Break Out Sessions• Get to top picks early– popular ones are crowded. • Take electronic notes in the session• Drop notes right into PPT / predefined format• Ask questions, on behalf of folks back home• Connect with the speakers• Don’t be afraid to leave

At a Session

• Use travel time to organize • Schedule time to present to the organization• Do “virtual introductions” where appropriate• Simple plans to Centers of Excellence• Network at the local level

Back at the Office

I. Keynote Highlights

II. Ideas to Consider I. Free (Now)

II. Paid (Future)

III. Apps to ConsiderI. Business Challenge: Possible Applications

II. Free (Now) / Paid (Future)

IV. Key Road Map Functionality

V. NetworkingI. Exec Intros, Personal Intros and Companies

VI. Industry / Event Analysis

How To Organize Your Info

• Engage a level Up: Speakers, Vendors, Salesforce.com attendees

• Attend Atlanta User Group Meeting (November)• Create personal networking group• Establish personal connections• Host a group after• Connect with SFDC Folks

Networking

What’s Hot on Our Agenda?

• Networking & Re-Connecting• Metrics & Analytics• Social Media: Trends,

Process & Apps • Community & Chatter• SFDC industry positioning• Apps that align to needs

• Have Fun!

• This is Your Opportunity!

• Be Present.

Don’t Forget….

• Attendee Portal – Pre Planning• Salesforce.com Local User Group• Facebook Page• Community• Publish Goals Internally• Wrap Up Presentation

Tools

Connect with Me

Michele McMahon, Vice President, Revenue Generation

Michele_McMahon_USA@yahoo.com

Phone: 404.229.8890 LinkedIn: Michele McMahon