30
Getting Started With Social Media @Novell Frank Days Director, New and Social Media @tangyslice

Getting started with social media

  • Upload
    novell

  • View
    4

  • Download
    1

Embed Size (px)

DESCRIPTION

Slides from internal social media training webinar at Novell.

Citation preview

Page 1: Getting started with social media

Getting Started With Social Media @Novell

Frank DaysDirector, New and Social Media@tangyslice

Page 2: Getting started with social media

© Novell, Inc. All rights reserved.2

Agenda

• Overview• Web 2.0, social media, and inbound marketing• Novell social media • 7 things you can do...• Resources

Page 3: Getting started with social media

© Novell, Inc. All rights reserved.3

Explosive growth in the social web

• Spend 17% on social media, 3x lift from a year ago (Nielsen 9/09)

• 5% is spent on Facebook (comscore – 4/09)• LinkedIn = 50 million users, one new member/second

(LinkedIn 10/09)

Page 4: Getting started with social media

© Novell, Inc. All rights reserved.4

Some say social media is....

IT Sites Link Builders

Blogs/Microblogs Tools Monitoring

Visuals Video Sites Core Networks

Page 5: Getting started with social media

© Novell, Inc. All rights reserved.5

Some say it is behavioral

World 1.0

Publishing Perfection Company in control Rights reserved Cost per impression Expert knowledge

Web 2.0

ParticipationGood enoughUser control Rights to share Cost per action Wisdom of crowds

**More at http://oreilly.com/web2/archive/what-is-web-20.html#mememap

Page 6: Getting started with social media

© Novell, Inc. All rights reserved.6

More precisely

• Web 2.0 ideas through online applications– People become content producers – Accessible publishing techniques – Info disseminated through interaction– Broadcast (one to many) to social (many to many) model– Web-based technologies

Source: Wikipedia

Page 7: Getting started with social media

© Novell, Inc. All rights reserved.7

Content or “inbound” marketing = content + SEO + social media

Outbound Inbound

Print Ads

Television Ads

Cold Calling

Trade Shows

E-mail Blasts

Blogs, Ebooks, White Papers

Viral YouTube Videos

Search Engine Opt

Webinars

Feed, RSS

Credit: blog.hubspot.com

Page 8: Getting started with social media

© Novell, Inc. All rights reserved.8

An online community is...

• People connect over a computer network• May or may not know people offline• Have common interests• Share information• Discuss issues

Page 9: Getting started with social media

© Novell, Inc. All rights reserved.9

Building a community:Forrester Groundswell modelSocial media is about:• Listening• Talking• Energizing• Supporting• Embracing

Page 10: Getting started with social media

© Novell, Inc. All rights reserved.10

What is social media ready content?

General characteristics– Shorter– Less formal– Imperfect– Easily sharable– Seen it before– Easy to reformat– Catchy title

Page 11: Getting started with social media

© Novell, Inc. All rights reserved.11

Social media @ novell

Page 12: Getting started with social media

© Novell, Inc. All rights reserved.12

Before you join the conversation

• Think about...– Corporate, team and individual goals– Company values– Internet usage policy and social media guidelines

Page 13: Getting started with social media

© Novell, Inc. All rights reserved.13

Novell social media guidelines

• Review Code of Business Ethics • Attend training• Get familiar with Novell policies• Protect your own privacy• Treat others with respect• Use common sense with controversial topics

Page 14: Getting started with social media

© Novell, Inc. All rights reserved.14

Social media mission and strategy: Tell the stories and showcase the people

of Novell to meet our business goals

Page 15: Getting started with social media

© Novell, Inc. All rights reserved.15

1. Engage with customers, prospects and partners to improve marketing and retention

Page 16: Getting started with social media

© Novell, Inc. All rights reserved.16

2. Join conversations and become thought leaders to build awareness and change perceptions

Page 17: Getting started with social media

© Novell, Inc. All rights reserved.17

3. Support awareness and demand generation goals

Page 18: Getting started with social media

© Novell, Inc. All rights reserved.18

4. Improve marketing productivity by amplifying our messaging

Page 19: Getting started with social media

© Novell, Inc. All rights reserved.19

5. Provide support to customers in social media

Page 20: Getting started with social media

© Novell, Inc. All rights reserved.20

tier two sites

“Official” Novell presence - beta

Novell forums/blogsCool Solutions

tier one sites

Page 21: Getting started with social media

© Novell, Inc. All rights reserved.21

7 ways to get started...

Page 22: Getting started with social media

© Novell, Inc. All rights reserved.22

1. Follow Novell social media

• Join Novell Facebook and LinkedIn

• Follow on Twitter• Know what people are

discussing and sharing

Cool SolutionsNovell ForumsNovell Blogs

Page 23: Getting started with social media

© Novell, Inc. All rights reserved.23

2. Read blogs

• Blogs are still relevant• Find blogs in your area• Be the expert in your

domain

Page 24: Getting started with social media

© Novell, Inc. All rights reserved.24

3. Check out our competition

• Know their customers• Know their claims• Know them better than they

know themselves

Page 25: Getting started with social media

© Novell, Inc. All rights reserved.25

4. Sign up for one new site

Novell forumsCool Solutions

* Become an expert in that channel

Page 26: Getting started with social media

© Novell, Inc. All rights reserved.26

5. Connect, friend or follow

• When the time is right:– Prospects– Customers– Vendors– Peers– Reporters/press

Page 27: Getting started with social media

© Novell, Inc. All rights reserved.27

6. Add keywords to LinkedIn profile

• Mark profile public• Mention the Novell

products and markets• Create short URL to

you with keyword

Page 28: Getting started with social media

© Novell, Inc. All rights reserved.28

7. Spread the word about Novell

• Marketing is creating new content• “Like” on Facebook• Retweet on Twitter

Page 29: Getting started with social media

© Novell, Inc. All rights reserved.29

Where to learn more...

• Online resources– Mashable.com– Techcrunch.com– Marketingprofs.com– MPDailyfix.com– Copyblogger.com

• Articles– http://www.delicious.com/novell_novl/socialmedia

Page 30: Getting started with social media