Ge#ng  Started  with    

Gamestorming  

January  18,  2012  @vizthinkdallas  

 

The  Elevator  Pitch  Game:  Genera3on  Phase  

•  Who is the target customer?

•  What is the customer need?

•  What is the product name?

•  What is its market category?

•  What is its key benefit?

•  Who or what is the competition?

•  What is the product’s unique differentiator?

For (customer)

who has (customer need),

(product name)

is a (market category)

that (one key benefit).

Unlike (competition),

the product (unique differentiator).

The  Elevator  Pitch  Game:  Forming  Phase  

h?p://sophismata.wordpress.

com/2009/03/05/monkeys-­‐and-­‐typ

ewriters/  

Add  your  answers  to  the  template  and  wordsmith  to  perfec3on…  

For (customer)

who has (customer need),

(product name)

is a (market category)

that (one key benefit).

Unlike (competition),

the product (unique differentiator).

Choose  Your  Own  Adventure:  

Shredbot  The  idea  behind  my  project  is  simple.  First,  Recycling  is  always  important  and  if  we  are  going  to  put  3D  plas3c  printers  in  every  home,  we  are  going  to  make  mistakes  with  our  plasRc  projects.  Why  not  reuse  and  Recycle  those  projects?  Second,  we  are  all  useing  so  much  plasRc  now  anyway,  why  not  recycle  it  in  home  and  reuse  it  as  well?  I  have  seen  one  filament  extruder  on  Kickstarter,  and  it  raised  a  couple  of  quesRons  for  me,  "How  are  we  going  to  reduce  plasRc  bo?les  and  other  plasRc  consumables  into  pieces  small  enough  to  place  easily  into  an  extruder,  and  make  it  easier  to  store?”  

The  answer..........>>>>>The  Shredrbot<<<<<  

OCULUS  Oculus  is  a  remote  controlledt  robot  consisRng  of  an  adjustable  frame  that  holds  a  variety  of  small  laptops  (aka  netbooks),  complete  with  powered  wheels  and  a  RlRng  periscope  for  the  laptop's  built-­‐in  webcam.  It  has  easy-­‐to-­‐install,  open  source  control  so_ware,  and  you  can  control  it  over  the  internet  using  any  PC  web  browser,  iOS  or  Android  device.  

•  Telepresence:  2-­‐way  audio  and  video  

•  Remote  surveillance:  leave  the  robot  running  for  weeks  while  you're  away  from  the  home  or  office  

•  Flexible  Robo3cs  PlaKorm:  open  source  Java  so_ware,  open-­‐hardware  Arduino  compaRble  microcontroller  

•  Best  used  on  smooth,  hard  floors  

 

SketchChair  SketchChair  is  a  free,  open-­‐source  so_ware  tool  that  allows  anyone  to  easily  design  and  build  their  own  digitally  fabricated  furniture.  

The  goal  for  this  project  is  not  just  to  complete  the  so_ware  and  release  the  source  code,  but  also  to  build  an  online  community  of  people  creaRng,  sharing  and  ediRng  designs.  

Within  the  program,  users  will  be  able  to  upload  chairs  they  have  created,  which  will  then  go  on  display  at  SketchChair.cc.    Any  of  these  chairs  can  then  be  downloaded  and  edited,  allowing  chair  designs  to  evolve  as  users  conRnually  refine  and  modify  them.    In  this  way  we  hope  that  SketchChair  will  be  like  an  open-­‐source  Ikea  store,  filled  with  customisable  products!  

The  Elevator  Pitch  Game:  Genera3on  Phase  

•  Who is the target customer?

•  What is the customer need?

•  What is the product name?

•  What is its market category?

•  What is its key benefit?

•  Who or what is the competition?

•  What is the product’s unique differentiator?

For (customer)

who has (customer need),

(product name)

is a (market category)

that (one key benefit).

Unlike (competition),

the product (unique differentiator).

The  Elevator  Pitch  Game:  Forming  Phase  

h?p://sophismata.wordpress.

com/2009/03/05/monkeys-­‐and-­‐typ

ewriters/  

The  Speed  Boat  Game  

h?p://www.wanderinggoblin.com/2009/06/09/a-­‐bear-­‐with-­‐a-­‐machine-­‐gun-­‐riding-­‐a-­‐shark/  

The  Speed  Boat  Game  

•  Everyone  gets  a  sRcky  note  pad  &  sharpie  

•  Everyone  has  5  minutes  to  write  AMAP:  

–  What  events  /  elements  will  propel  the  project  to  success?  

–  What  events  /  elements  will  deter  the  project’s  success?  

–  What  events  /  elements  will  cause  the  project  to  fail  outright?  

•  Everyone  stop  wriRng  and  place  your  sRckies  in  the  appropriate  zone  on  the  whiteboard  

The  Speed  Boat  Game  

The  Speed  Boat  Game  

h?p://www.wanderinggoblin.com/2009/06/09/a-­‐bear-­‐with-­‐a-­‐machine-­‐gun-­‐riding-­‐a-­‐shark/  

The  Speed  Boat  Game  

•  Everyone  gets  a  sRcky  note  pad  &  sharpie  

•  Everyone  has  5  minutes  to  write  AMAP:  

–  What  events  /  elements  will  propel  the  project  to  success?  

–  What  events  /  elements  will  deter  the  project’s  success?  

–  What  events  /  elements  will  cause  the  project  to  fail  outright?  

•  Everyone  stop  wriRng  and  place  your  sRckies  in  the  appropriate  zone  on  the  whiteboard  

•  Have  the  moderator  analyze  the  results  by  grouping  like-­‐items  and  twin-­‐items  (same  issue  stated  as  both  posiRve  and  negaRve)  

•  Discuss  the  results  and  divide  the  main  ideas  into  risks  (may  happen)  and  issues  (100%  chance  will  happen)  

Get  More  Gamestorming  

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•  Want  more  #vizthink  in  general?  •  Follow  @davegray  &  @sunnibrown  •  You  could  even  follow  me  @kraemer  and  @vizthinkdallas  for  more.