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Presentation given through the Search & Social Media Marketing course at the University of Salford, 17th November 2010
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Getting Everyone on Board the #SSMM Bus
Steven Flower > #ssmm > 17th Nov 2010
SSMM is a journey...
http://www.flickr.com/photos/elsie/202031037/
...not everyone wants to go on
http://dilbert.com/strips/comic/2004-12-25/
...or can go on!
http://dilbert.com/strips/comic/2010-09-13/
We've just started ours...!
http://www.plings.net/blog/
About Plings...
Plings is...
...like a TV schedule
http://www.radiotimes.com
… but based upon aggregating data from lots of sources
http://www.kayak.com/
… but about youth clubs, sports centres and community stuff
http://www.flickr.com/photos/plings/3371086036/in/set-72157615596540377/
Whilst the end users are important...
Our key stakeholders are really people in government
http://www.youtube.com/watch?v=LxgH84jJKW4&feature=fvw
Five ways to engage your stakeholders with #SSMM
Therefore, we need a plan
1 – Scare them
People are talking right now
2 – Delight them
The wonder of the well optimised SERP result!
3 – Impress them
Stats can be useful when you understand them!
4 – Save them Money
Analytics and Insights provide us with benchmarks
5 – Meet them
Sounds obvious, but always useful!
You can even eat cakes!
But always..
Know your stuff
Be prepared to explain your numbers
Agree your metrics
http://www.youtube.com/watch?v=irjgfW0BIrw
Understand what to measure
Build a Matrix
http://edu.blogs.com/edublogs/2009/03/how-to-help-people-better-use-the-net-go-to-them-let-them-copy-open-up.html
Put it in a framework
So:
Getting Everyone on Board the #SSMM Bus
Five Ways to Get the Right People on the Relevant #SSMM Bus, Just as it Leaves...
Finished now. I probably need a sit down...
Thanks!
Any questions, ask now or
@[email protected] 244 5440