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Customers engage with businesses they can relate to, and this is all the more apparent online. Iain Hatfield, CEO at online insurer PolicyBee, renowned for its friendly and approachable team, will explore how he uses digital to create brand personality and develop his company’s USPs. Iain touches on social media, online customer service and striking the balance between online and offline customer contact.
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EASILYDIGESTIBLEDIGITALINSIGHT
#digitalbites @digital_bites
Getting a personality in the digital age presented by Iain Hatfield, PolicyBee
Professional insurance with a personal touch
EASILYDIGESTIBLEDIGITALINSIGHT
Crafted PRESENTATION
Consumers of the future: The converged lifestyle and why Ipswich has gone digital
presented by Fiona Wright, Ipswich Central The Business Improvement District Company for Ipswich
EASILYDIGESTIBLEDIGITALINSIGHT
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