Get Your Advantage with Social Media Skills

Every leader needs specific set of skills for him to spearhead the implementation of plans and

goals of an organization. Roland Deiser of the Drucker School at Claremont Graduate University

and Sylvain Newton from GE interestingly wrote about the skills that leader must possess.

These skills should be used effectively in enhancing employee engagement among

organizations. The six dimensions that Deiser and Newton wrote are: producer, distributor,

recipient, adviser, architect, and analyst.

Producer

A leader that is well versed in the field of social media can effectively deal with producing

compelling and authentic content for his readers. Through the unique ability of conveying

thoughts and persuading other people, the leader can effectively enhance and give emphasis

about the value of employee engagement among the working class. The message can be spread

through blogs and videos that are most visited by people.

Distributor

The flow of information in an organization can be from the inside or outside. By being a good

distributor of information you can help create and co-create information among your

employees. There are accompanying duties of being a distributor and it will include the

responsibility of informing your employees on what is going on inside and outside the

organization. You can also help your employees express their views and co-create information

based on new insights. This will greatly enhance the result of an effective effort when employee

engagement survey companies conduct their study.

Recipient

Leaders have the responsibility to know what is going on in their environment. They should be

well updated on matters that will affect the organization. It will help when they have a ready

access to information and when they can easily give their views or comments on such matters.

Adviser

The use of the social media in promoting organization’s activities is valuable. This is why you

need to be a good advocate on the usefulness of the social media in achieving your goals. Do

the responsibility of advising, enabling, and supporting the social media literacy among your

organization’s members. Be a catalyst of change and a great innovator of new resources that

you can utilize in performing better business strategies. This would enhance employees’

abilities and learning and will reflect on employee exit survey.

Architect

As a leader, you have the responsibility to structure the good standing of the social media in

your organization. You must structure it for openness, sensitivity, and accountability. The social

media is a public avenue where you can express your views or promote your welfare. This

would require you to have the accountability for everything that you express in the social

media. Balancing openness and accountability is a good point to consider when dealing with the

social media.

Analyst

Leaders should be well updated with the latest trends and innovations in technology in the

social media. It is expected that by the year 2020 there will already be 50 billion devices

connected to the internet. You should also learn how to experiment new methods on employee

engagement from using the social media. Business performance consulting will greatly help you

when you have to consider the wide influence of social media use in your organization’s

success.