Geographical Indications in Animal Sciences

S.K. SoamHead, ICM DivisionNAARM, Hyderabad

sudhir.soam@icar.gov.in

What is a GI in livestock?

• Animal products- Cheese, Desi ghee

• Animal by product• Animal- Carora

cattle/ Ongole bull/ Rajaplayam dog

• Animal fodder/feed

Specialty products

Kangana Ranaut in ‘Revolver Rani’

Uniqueness and Special Characteristics

Consumer friendly uniqueness may require additional protection

Challenges:GI registry uniqueness

Whether Allahabad surkha has yellow peel ?Mesocarp sometimes white sometimes pink???

Government Of India Controller General of Patents Designs and

Trade Marks GI Application Status Search

Intellectual Property INDIA

Patents Designs Trademarks and

Geographical Indications

Friday, March 19, 2010 1:14 PM

GI Status Report

Application Number

50

Geographical Indications

Allahabad Surkha

Applicant Name & Address

Diversified Agriculture Support Project, 4th Floor, PICUP Bhawan, Vibhuti Khand, Gomtinagar, Lucknow - 226010

Date of Filing 13.02.2006

Class 31

Goods Agricultural

Geographical Area Uttar Pradesh

Status Registered

Image

Back

Challenges: grading/standards

Challenges: Identity crisis

Uniqueness

Product Geographical link

Roquefort cheese Characteristics due to penicillium roqueforti-milk from particular breeds of sheep

Asiago cheese Soil that affect quality of fodder

Gorgonzola cheese High quality feed

Feta cheese Traditional rearing of goat/sheep

Parmigiano-Reggiano (Parmesan cheese)

Fodder from lucerne meadows and milk production using local methods

Pyrenean beef Pyrenean Bruna breed in specific pastures in Spain

Bhadawari buffalloe milk ??

Bannur mutton ??

Animal products as GI: product-nutrition-geography link

Challenges: Bannur sheep mutton as GI- how consumer identifies/ satisfied

Box : Questionnaire survey key findings- Description of product as GI

Investigation parameter Critical observations from producers/ stakeholders % Responden

ts

Nature and type of product Sheep and meat --

Geographical association Breed and grazing lands --

Uniqueness due to geography Yes 100

Uniqueness due to geography- institutional stakeholders’ view

Yes 100

Unique characteristics Short stature good looking sheep with characters such as- leafy ears, stout legged and bold headed, long nose and a pair of tussels in the neck. Meat quality is good in terms of tenderness, fragrance and taste.

--

Unique characteristics that would be lost if produced elsewhere

Mutton taste may change or may not --

Uniqueness of production (process/raw material) Traditional rearing in grazing lands, horse gram and ragi feeding --

Unique characteristics that would be lost if produced elsewhere- institutional stakeholders’ view

High marbelling (fat) %, fragrance and taste. The studies are required to establish

--

Challenges- declining population

Trend of Mutton price of Bannur sheep

020406080

100120140160

2000 2004 2005 2006

Year

Pri

ce (

Rs/K

g)

MUTTON (Rs/kg)

Population trend Bannur Sheep in Dadapura village

0

200

400

600

800

1000

1200

1400

2000 2004 2005 2006

Year

Nu

mb

er

of

Ba

nn

ur

sh

ee

p

Number of BannurSheep

Challenges: sustainable conservation

Main purpose of GI

Challenges: product enhancement- Hyderabad haleem

Over all acceptance of eaters

Dislike24%

Neither like nor dislike

11%Likeness

65%

Challenges: Initiation/ ownershipAgriculture

• Total application- 231 • Total application in agric.- 55 (23.8%) • Total registration- 152 (65.8% of appl.) • Total reg in agric.-43 (28.3% of total reg) • Agric. Applications in process-12 • Reg. in spices and tea- 8 (Darjeeling tea, Kangra, Assam, Nilgiri;

Malabar+Tellicherry pepper, Alleppy green cardamom, Coorg green cardamom, Naga mircha

• Applications in process- 3 (Bydagi chili, Guntur chili and Erode turmeric) • Refused- 1(Basmati rice)

Livestock and related products

E. I. Leather- registered Leather Toys of Indore- registered Santiniketan Leather Goods - registered Andhra Pradesh Leather Puppetry- registered Hyderabad Haleem- registered Ganjam Goat Ghee- under examination Hyderabadi biryani- under examination

ICAR Policy in Terms of GI

• Produced locally-consumed locally, while 90% of institutional stakeholders say product is unique– Brand building– Increase volume of sale

• Trade suitability index – Only 6.6% traders favour GI registration for

impact, 40% believe in product enhancement only– Product differentiation & 9% traders believe that

consumers look for original product-competition– Increase domestic sale

Price hype/Perceived valueConsumer/ producer satisfaction

• Mysore silk• Pochampalle saree• Darjeeling tea• Coimbatore wet grinder-COWMA vs ELGI