Generation Z and GameDuck

Gen Z & GameDuck

2016. 10. I GameDuck Ltd.

!!! Gameduck Confidential !!!

!!! GameDuck Presentation, Confidential !!!

Introductory

1

If you think that it is interesting, you have Gen Z’s feeling

Minecraft PE

[GameDuck Star] Popular Contents

https://www.gameduck.com/post/view/598151





1. Gen Z ① Overview

2

Gen Z are born between 1995 and 2009, they prefer OTT like Youtube and are more accustomed to Smartphone.

Baby boomer

Gen X

Gen Y

Gen Z

1946

1964

1982

1995

Generation Flow

- Born between 1995 and 2009- As mobile natives, they are familiar with

smartphones.• Access normal life through their

smartphone• Communicate through videos and actively

know and get what they want

- 85% are under 35 years old- 59% use internet as a main

entertainment source. - 66% are more prefer OTT service to TV.

Gen C

New Type of Communication

Text

Image

GiFs &Videos

Gen Z


Gen C are always connected to smartphone and OTT services.

[Reference]

3


Gen Z are more mobile and video centric. However they consume less time to watch TV, which means more on OTT like Youtube and Social Media.

② Attributes

4

Media Usage Pattern

※ Source : Visioncritical, “Generation Z characteristics: 5 infographics on the Gen Z lifestyle”

Mobile & Videos

TV is video centric device.

Gen Z is more likely video centric consumers

Gen Z consume less time

to watch TV compare to other Gens.

Less TV Watching behaviour

https://www.visioncritical.com/generation-z-infographics/


Gen Z’s social media are more video centric.

② Attributes

5

Top social media sites used daily


Focus more on text and imageFocus more on Videos and GiFs

Upgrading to videos



Gen Z prefer more cool experience. And intend to be more popular but unique needs based upon the branded games and purchasing preference.

③ Preference

6

Preference


Gen Y Gen Z Gen Y Gen Z

PurchasingPreference

ExperiencePreference



Gen Z has global and innovative aspiration.

⑤ Aspiration

7

Aspiration


Global aspirations Positive Message



Z generation is building a new market with their unique attributes as they enter the labor market.

⑥ Comparison

8

Verbal Visual

Sit & Listen Try & See

Teacher Facilitator

Job Security Flexibility

Commanding Collaborating

Curriculum Centered Learner Centric

Closed Book Exams Open Book World

Previous Generations Gen Z

Attributes

“Always on and with smartphone”

(90% of users are sleeping next to a smartphone)

“Watching videos on YouTube more than TV”

“SLANGUAGE, their own communication words”

...

Gen Z can earn the money with entering

labor markets.


Gen Z are different. They are more mobile, are more creative and have their own SLANGUAGE

[Reference]

9


Attributes of Gen Z can be summarized A-B-C-D-E

2. Gen Zs on GameDuck ① Overview

10

A

B

C

D

E

Active

Be Famous

Creative

Daily gaming life

vidEo centric


Users explore new solution for what they want. They don’t just sit and listen in provided situation

Recording with Mobizen

② Active

11

Editing with Tools


Share whatever they want to do, without just provided tool.

Drawing a Picture in Phone

② Active

12

Taking a hand-drawing picture


Users take e-sport event which they pay for.

<Special Soldier tournaments> <Minecraft tournament> <Vainglory Tournament>

② Active

13


They want to be popular with challenging new project, and make themselves with nickname as brand

‘sprout-out’

14

③ Be Famous

Nickname as brand


They makes new contents with creativity.

15

④ Creative

Kwanghwamoon Space City Cruise Project






Game is as a part of their daily lives. With smartphone, anyone can play games not like old guys just can play games with consoles and PC.

Game as a part of daily lives

16

⑤ Daily Gaming Life


Gen Z are Youtube generation, so they are accustomed to communicate with video.

소통방식은영상

17

⑥ vidEo centric


1. GameDuck? ① Overview

18

GameDuck is a game social media, like Facebook for game users-made more convenient with video communication.

For Game Users

Social Media

By Video

Service Concept Attributes

1 One-stop Social Media Platform

- Compared to just watching videos on

YouTube, GameDuck users can play,

record, edit, share, and socialize.

2 Curation by users’ interests

- GameDuck users can enjoy curated

content and friends based on similar

interests like games, friends, and team

3 Global Service

- 8 languages: Japanese, English,

Korean, German, Spanish, Turkish,

Italian, and Thai


Anyone can make video content about games and become a star by sharing them!

Passive

As-Is : 1: N

• A few popular BJs make

content and distribute to

game users

• Only a few BJs are stars,

while others are viewers

To-Be : N: N

• Anyone can make video

content and distribute to

other game users

• All game users are capable

of becoming a star

19

[Reference] New social Media

Active


② Features_ Usage Flow

20

GameDuck users can record, edit, and share their gameplay videos as well as socialize through our one-stop service

One stop solution

Recording

Editing

Completion

Playing

Sharing

Socializing

!!! GameDuck Presentation, Confidential !!! 21

Users can download and play interesting games they see on their timeline and on other game channels within GameDuck.

Social Ads

Timeline Game Channel Google Play

- User first sees an interesting post in their timeline, then moves to the game channel.

- After browsing the game channel, user becomes more interested and clicks the install button.

- User downloads the game in the app marketplace.

Game Channel

- User can play and record their gameplay.

② Features_ New Ads


③ Status

22

GameDuck has hit more than 1 million downloads since November 2015, and has a 4.3/5 user review rating.

Download Avg. Session Duration

19m 18m 11m 7m

Source : Wiseapp

Avg. Session Duration of Top Korean SNS

http://www.kbench.com/?q=node/160941


④ Mobizen

23

Mobizen records your screen, integrating your mobile world into your life.

Attributes

1 Global No.1 Screen Recording App

- More than 25 Million Downloads

2 No Rooting Screen Recording

- Users who have smartphones below android

OS version 5.0 can record their screen.

3 Simple UX

- With the widget, users can record their

screen with just one click.Lives

Recorders

In & through

Smartphone


④ Mobizen

24

Usage patterns of Mobizen incited the creation of GameDuck.

Mobizen GameDuck

- More than 70% of recording with Mobizen is gameplay.

- Inspired by how users were using Mobizen, Gameduck was born.


Our mother company, Rsupport, has strong technological base in remote control, mirroring and video recording·editing

25

• Asia No.1 in remote

control

[Reference] Our Technology

Remote Call

• Video Recording and Editing S/W

for PC

• Recording Android Mobile

Screen in PC

• More than 25million

global downloads

Mobizen Lite Cam


① High engagement

26

User evaluate GameDuck as a masterpiece and propose GameDuck stuff.

2. Gen Z in GameDuck


GameDuck users spontaneously buzz GameDuck.

② Sense of belonging






③ Crazy Creativity

SpaceShip Castle Minecraft






GameDuck can bridge between father and son. Which role was filled with sports.

④ Generation Gap Filler

I agree with your ideas that game and GameDuck can bridge father and son. Nowadays I play games with my son , which help us to talk more. As well as I can help my son to control himself, when he lose his controlablity.




GameDuck always communicate with users to satisfy customers.

⑤ Customer Satisfaction


If you don’t understand Gen Z, You can lose new market and their new opportunities.

5. Wrapping up

31

When it comes to 'generation,' most Koreans come up with either 'X generation' or 'Da-po generation

('Da-po' is a Korean compound meaning "give up a lot of things"). 'X generation' refers to rich

youngsters in 1990s that enjoyed freedom and showed a sumptuous pattern of consumptions, unlike

the previous generation. They got spotlight in the market as a new type of consumers rather than

those creating a new value. 'Da-po generation' refers to the recent 20s and 30s who are forced to

give up a lot of significant things such as getting married, buying houses, and having kinds due to

restricted economic conditions. The young generation has been educated by previous

generations believing that high SAT scores and good colleges will promise richness and

privilege, only to realize that the traditional values won't bring them satiable economic

compensation.

The recent youngsters access world through online media platforms such as youtube and actively create their own contents using smartphones and share those on various platforms such as GameDuck. Perhaps, from the previous generations' perspectives, the young generation looks much the same as the 'Da-po generation.' However, they differ from the current 20s and 30s in a way that they do not depend on past values: rather than sitting in front of a desk to passively absorb lasting legacies, Gen Zs focus on the present and the future, pursuing what they really want in a way that they believe to be right

'The Z generation' owns a high level of self-esteem and is active & creative, free from restraints.


[참고자료]

http://www.mobiinside.com/kr/index.php/2016/05/17/shin-z-generation-1/

http://www.mobiinside.com/kr/index.php/2016/05/17/shin-z-generation-1/

https://outstanding.kr/gameduck20160502/

https://outstanding.kr/gameduck20160502/

Business

Generation Z and GameDuck