GENERATING REVENUE THROUGH MOBILE APPS

Introduction to why and how to monetize your mobile product

The Market

India ranks number 10 in the “Fastest Growing” iOS and Android market, with 171% growth between 2011 - 2012

Distribution of New Projects Started by Device

640M

iOS and Android Devices in use

in July 2012

1.2M

Applications available for

download through iTunes & Google Play

2xFaster adoption

to mobile application

usage than the Internet boom

of the 90s

These are some

pretty impressive

statistics!

$5.5 Billion Earnings by developers since the launch of iTunes

App Revenue Source on iOS and Android

Methods to Monetize

1. You set the price.2. User pays to download the app.3. Apple / Google Play takes a 30% cut.4. The rest is yours.

Generates revenue through:1. Selling advertising. 2. Increasing sales of related product. 3. Increased Exposure through Branding.4. Sale for application upgrades

Paid App Free App

Mobile AdvertisingSimplest and most popular way to monetize an application.Click-Through Rate (CTR)Cost Per Million (CPM)

AdWhirl claim that you

can earn between

$400 - $5000 per

day!

The FREEMIUM ApplicationGive users a basic version of your product with one important functionality as a free download. The complete application with full benefits is available as a paid application.

In App PurchasePrompt users to buy virtual goods within the application for an enhanced experience.

M-CommerceApplication earns revenue from end-to-end transactions through the app. This involves efforts beyond app creation (ex. Redemption programs, merchant signups etc)

Usage Data based monetizationSuch apps are free to most users but sell targetted user intent to specified segments (ex. Consumer purchase intent)

M-PaymentDifferent from M-Commerce, generating revenue from only the “Buy” cycle for goods, services and paid content

BrandingIncreases the perception of your brand. Increased user engagement.

Popular Applications Think Big or Think Tiny…

Basic Execution:Great ConceptGood User Experience and DesignTight MarketingSmart Distribution Plan

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