LinkedInLead Generation

A bit of background

• The phone cord incident• Before I was C2, I was a dorm mom• ENFP• I dig networking

Who’s on LinkedIn?

• friends• colleagues• prospects• referral sources

How’s your profile?• do you have: recommendationsa strong networkcomplete education & work history?

Interests vs Professional Skills

• Balance of personal & professional

• Trust• Authenticity• Community• Respect

At the Core

• Are you connecting now? How?• If you had no limitations, in what other ways would you LIKE to connect?

• How would that change the way you do business?

• What would SUCCESS look like?

What’s Working?

Where Leads Start

• Let’s focus on 3 questionsIRL Where are my clients?IRL Where are my influencers?Are they online?

Targeted Lead Gen

• Leveraging groups• Making individual connections• Requesting introductions

• Respond to network activity• Post news or informational articles as you write them

• Link to your blog• Post updates to LinkedIn via Twitter by using #in

Opportunities

Questions?

I’m on the LinkedIn• LinkedIn: Erica Conway• Twitter: @ericaconway • C2 on Twitter: @C2GPS• www.facebook.com/ericac2• MeetUp.com