General Motors CASE STUDY: Transformative Corporate Giving: How to Develop a Business Case for Social Change

General Motors CASE STUDY: Transformative Corporate Giving: How to Develop a Business Case for Social ChangeModerator: Jackie Parker, Director, Global Corporate Giving, General Motors

JAC K I E PA R K E RDirector of GM Global Philanthropy & Corporate Giving

TRANSFORMATIVE CORPORATE GIVING:

How to Develop a Business Case for Social Change

C O N F E TT I

A right way to give?

C LU ST E R E D

C O N C E N T RAT E D

E C O SY S T E M

IMPACT

IMPACT

GM Foundation has been a pillar in the U.S. philanthropic community for more than

40 YEARS

$35M+ annually

$1B+ since inception

CHANGE BRINGS

OPPORTUNITY

A NEW PATH FOR OUR GIVING

Customer-centricTechnologically Innovative

Global

Determining the Why?

ALIGNING ONWHY WE GIVE

SOCIAL OUTCOMES

STEM EDUCATION VEHICLE & ROAD SAFETY

SUSTAINABLE COMMUNITIESIMPACT

NORTH STARVISIONSmart, safe and sustainable communities around the

world

IMPLEMENTINGCHANGE

BALOCH MODELAnalyze

1Evaluate

5

Assess& Align

2Measure

4

Activate3

IMPLEMENTINGCHANGE

Identify Active

Ingredients for Programs

Filter Root Causes

IdentifyPain Points

Landscape Analysis

Analyze

Step 1: Understanding your Eco-System

Analyze1

Landscape Overview

• High college attrition rate among URM in STEM - Intention- 36.40% of AA and 37% of White - DD 8.8% AA and 63% White

• Low first year achievement 2.6 < v =< 3 • Campus engagement • Onlyness

• Supplemental instruction in high school/freshman year • Connecting with same race peers and student campus

leaders

• Gaps between men and women; whites and minorities remain deeply entrenched and have widened in STEM education and workforce

Root Cause

Pain Point

Pain Point

Root Cause

Active Ingredient

place

012

012

012

012

012

012

Assess&

Align

2

STEM Education

Sustainable Communities

012

001Vehicle & Road Safety

Activate3

One-Year Grants

Strategic Partnerships

Signature GM-Branded Programs

Step 3: Acting on the findings

EvaluateStep: 5

MeasureStep: 4

Across a single focus

area

Grant-by-Grant

Strategy as

a whole

NAVIGATINGCHANGE

WRAPPING IT UP Act on your Findings

Walk the Talk and turn strategy into action

Assess your Current Grants and Check for alignment

*Understand the Ecosystem

Decide on what to measure and how to capture results

Five Steps to Transformation

Q&A