Brief History

• Founded in 1908

• Industry leader in 1927

• Owned Pontiac, Cadillac, GMC, Chevrolet…

• Lost market to Japanese manufacturers in late 1970s

• Got billions of dollars in loan from government

• Went bankrupt in 2009

Competitors

• Three main competitorsFord

Chrysler

Toyota

GM Ford ToyotaIndustry Median

ROE (35.8%) N/A (4.0%) (0.6%)

Current Ratio 0.51 2.2 1.07 1.32

Gross Profit Margin

-14% 15.01% 10.10% 15.99%

Asset turnover

1.24 0.5 0.7 0.6

-40.00%

-30.00%

-20.00%

-10.00%

0.00%

ROE

ROE

0

0.5

1

1.5

2

2.5

GM Ford Toyota IndustryMedian

Current Ratio

Current Ratio

0

0.2

0.4

0.6

0.8

1

1.2

1.4

GM Ford Toyota IndustryMedian

Asset turnover

Asset turnover

-15%

-10%

-5%

0%

5%

10%

15%

20%

Gross Profit Margin

Gross Profit Margin

3 QUESTIONS

Invest Lend Work

Will I Invest ??

Automobile Industry

Stock Price $ 0.67

LOSS!!!!!

Will I lend ??

Debt

Equity

LENDER???

Will I work ??

ROERNOANOPAT

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