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Very often organizations implement social media without fully gauging the value it adds and impact it can deliver. It can also be possible that the culture isn’t ready for this new form of communication. How does an organization know if it is truly ready for internal social media? Here are some pointers that can support decision makers within the organization to take stock. Check your organization’s readiness quotient by taking the following poll.
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GAUGE YOUR
ORGANIZATION'S INTERNAL
SOCIAL MEDIA QUOTIENT Ascertain your organization’s internal social media maturity before you begin. Read complete content at:http://wp.me/p1MKF-ky Aniisu K Verghese Internal Communications Leader, Career Coach and Author www.intraskope.com www.intraskope.wordpress.com
Disclaimer
Due care has been taken while preparing this presentation but the author cannot be held responsible for any misuse or misrepresentation of information. The views expressed in this presentation are those of the author and do not reflect those of the organization he works for. Data for this presentation has been drawn from various sources and is gratefully acknowledged.
What is the need?
• Very often organizations implement social media without
fully gauging the value it adds and impact it can deliver.
• With this short questionnaire you can gauge if your
organization is ready for internal social media.
Where can you use it?
• In your organization.
• To learn if your organization is ready for internal social
media
• Using this knowledge you coach your leaders, build your
team and make the right decision to invest in social
media. Or hold off until you are sure.
How will I know?
• Take the survey. It is simple. Calculate your points. You
are done!
Purpose and Leadership Commitment
• Each statement carries a point. Total your score and review your current position.
A) Purpose: Your organization is clear on how you plan to use social media internally
• You have sought your staff’s views and have a roadmap for tapping knowledge.
• You know which challenges you are tackling.
• You have a vision for the future.
• B) Leadership Commitment: Your leadership team fully understands the need for internal social media
• Your leaders are abreast with the trends in social media
• Your leaders actively participate in social media
• They understand how their direct engagement with internal social media drive participation
Team and Systems
• Each statement carries a point. Total your score and review your current position.
C) Team: Your organization is invested in internal social media with a dedicated team
• The team is specialized in technical, content and marketing of the medium
• The team has a strategy to communicate and involve staff
• The team has a plan to learn from internal social media
• D) Systems: The organization has a robust internal platform to manage internal social media
• A dedicated team refreshes the system
• The team collaborates effectively with the social media team
• The team can keep the system operating with zero downtime
Policy and Culture • Each statement carries a point. Total your score and
review your current position.
E) Policy: Your organization has a documented social media policy
• Your staff understands your policy
• The policy integrates internal and external social media
• Your organization has effective methods to educate employees on the policy
F) Culture: Your organization’s culture allows for collaboration and networking
• Your organization has an open culture where views are often sought from staff and mistakes acknowledged
• The culture allows for direct and even harsh feedback to be given
• Your organization’s culture accepts free speech and expression
Responsiveness
Each statement carries a point. Total your score and review your
current position.
G) Responsiveness: Your organization responds swiftly to
situations and feedback
• In a crisis your organization is fortnight about the issue and provides
information when sought
• Your organization is willing to accept feedback and take proactive
measures
• Your organization responds in a timely manner to questions or
clarifications your employees have
Evaluate Your Internal Social Media
Readiness Quotient Score • If you have scores between 15-21, you are in the mature
bracket of organizations who will do justice with internal
social media.
• If your scores are between 10-15, you need to invest
time to build your culture and credibility among staff
before you launch internal social media
• If you scored less than 10, your organization isn’t yet
ready for internal social media. You need to first get the
basics right.
Stay Connected • Linkedin: http://in.linkedin.com/in/aniisu
• Twitter: www.twitter.com/aniisu
• Visit the book FB page :http://www.facebook.com/ICbook2012
• E-mail: [email protected]
• Visit my blog: www.intraskope.wordpress.com
