GAMIFICATION FOR HUNGRY

Design Gamification – Level 2

- Jitendra Solanki (Mumbai, India)

FEED A CHILD WITH A CLICK – BHOOKH.COM

Bhookh is the Hindi word for Hunger

Objective - To provide, using the Internet, staple food to

chronically hungry Indians so as to enable them to survive,

learn and work.

Founders -

HUNGER FACTS

Hunger remains the No.1 cause of death in the world. Aids, Cancer etc. follow.

There are 820 million chronically hungry people in the world.

1/3rd of the worldÂ’s hungry live in India.

836 million Indians survive on less than Rs. 20 (less than half-a-dollar) a day.

Over 20 crore Indians will sleep hungry tonight.

10 million people die every year of chronic hunger and hunger-related diseases. Only eight percent

are the victims of hunger caused by high-profile earthquakes, floods, droughts and wars.

India has 212 million undernourished people – only marginally below the 215 million estimated

for 1990–92.

Over 7000 Indians die of hunger every day.

Over 25 lakh Indians die of hunger every year.

THE PROBLEM

Facts:

Bhook.com was established in 2000

Till now it has been successful in Tier-2 cities but not in the

metropolitan cities like Delhi, Bangalore etc.

People are not aware of this initiative

The younger population are not involved in their activities

Solution: use of gamficiation techniques to increase the brand

awareness, get new supporters and engage the supporters in

unique way.

GAMIFICATION SOLUTION

Build a mobile game app called as Bhook

App for android and i-phone users

Free downloadable game for the users

Game based on Circket and Bollywood – two

craziest thing in India.

Easy onboarding and simple to play

Players can choose their favoute

actor/actress to make their team and play

cricket.

GAMIFICATION SOLUTION

There will be an

option to create

your own team

– select

celebrities

GAMIFICATION SOLUTION

GAMIFICATION SOLUTION

GAME MECHANICS

Points – for every 4 or 6 player hits you will get coins, 100 coins means you can

feed one person one meal

Leader Board – there will be a leaderboard which will show how many meals

you earned and donated to bhook.com

Badges – you will earn badges for accomplishments which can be

shared/shown on you social networks

Invite friends – you can invite friends and challenge them to play with you, play

and earn meals together

After every over is completed you will be shown a 5 sec ad, the revenue will

generated from the ad will be shared to Bhook.com

PLAYER TYPES

Will target mainly:

Achievers – as they like

to achieve goals and

quests

Socialites – as they like

to sharing with friends

Thank You